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2015 G-STAR B2B

Global Exhibition / Global PR Service

Tencent Games 2015 G-STAR B2B

Global Exhibition / Global PR Service

Project Background

Tencent Games is a subsidiary of Tencent, the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world's leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games. Tencent Games has further grown to become a mainstay in the gaming industry, becoming the largest and most valuable gaming company in the world.

G-Star is an annual exhibition held in Busan, South Korea for corporations that are involved in the tech and gaming industry as well as for individuals interested in gaming. From eSports events, seminars, as well as B2B and B2C exhibition zones, G-Star is a premier gaming exhibition in Asia. Eidetic Marketing was tasked with the creative design, fabrication of the booth to exhibition activation and management.

Let me introduce Tencent.

Our Solution

Eidetic Marketing was in charge of designing key visuals, booth construction and brand fabrications, adeptly activating Tencent's B2B booth. Although the overall booth size was limited, Eidetic Marketing efficiently made use of brand assets to create an encompassing theme that both represented the brand and made an impression on visiting patrons. Eidetic Marketing had also been tasked with HR management and booth administration.

- Key visual design, fabrication of booth and brand applications
- HR management and on-site administration
- Efficient use of limited space for optimal exposure and business meetings