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2017 Lineage 2 Revolution PRP Japan

eSports Events / Global Events

Lineage 2 2017 Lineage 2 Revolution PRP Japan

eSports Events / Global Events

Project Background

Netmarble Games is a Korean game developer and publishing company. Founded in 2000, the company rapidly grew to become a major player in the gaming industry, both in Korea and
globally. With a total of 8 offices all around the world, Netmarble has created numerous hit games that have generated millions of dollars in revenue and given the gaming world countless amounts of original content.

The 2017 Lineage Revolution PRP Japan was the launch of Lineage 2, the successor to the popular online game, Lineage. The game generated over a million pre-launch reservations, proving the popularity of the game IP. Netmarble was in need of an agency to provide the design, fabrication, and operational management of the launch along with an eSports event at the same time.

Let's play Lineage 2 revolution.

Our Solution

Eidetic Marketing was responsible for the key visual design, fabrication and management of the event. From pre-launch events to creating an event area for 200 players to experience and actively play the game, Eidetic Marketing effectively executed the tasks on hand. From venue choice, high profile HR selection and negotiations, Eidetic Marketing took care of the operational management for the totality of the event.

- Key visual design, brand applications, and fabrications including a 23m curved LED main screen
- Comfortable and optimized demo zones for 200 players
- Pre-launch event initiation and KPI analysis and reporting
- Performance planning, HR management to overall operational administration