2018 Experiential Brand Guideline
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Project BackgroundVIVO is a global telecommunications company that specializes in developing and manufacturing smartphones, accessories, software and online services. Founded in 2009, VIVO rapidly expanded beyond the Chinese market to become one of the top ten global smartphone corporations. Focusing on cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally.
Our SolutionEidetic Marketing was tasked with creating a brand guideline that consolidated the previously disjoined brand, VIVO. Starting with brand consulting, Eidetic Marketing unraveled the newly incubated brand through interviews, case studies, and creative conception, effectively created a comprehensive guide that encompassed all factors of NEX events from logo placement and usage to HR management.