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SAFE Forum 2020 Event Identity

Global Events

Samsung Foundry SAFE Forum 2020 Event Identity

Global Events

Project Background

Samsung Electronics, a globally renown technology company, started its Foundry business in 2005. Through continued research and the development of cutting edge technologies and several successful collaborations with Foundry customers, Samsung Foundry has cemented itself as a major player in the Foundry Market. Samsung Foundry, a subsidiary under Samsung Electronics, holds its Samsung Advanced Foundry Ecosystem (SAFE™) Forum annually.
The SAFE™ forum brings together Samsung Foundry and industry experts to share the latest innovations in process and packaging technology, IP and design solutions, and design services to efficiently develop and manufacture semiconductor products. The SAFE™ forum 2020 was held in virtual due to the deadly COVID-19 virus outbreak. Samsung Foundry's first-ever, global, virtual event has been showcased in five unique regions – The US, Korea, Japan, China, and Europe.

Our Solution

Eidetic Marketing has established a virtual event platform that contains the keynote and partners' sessions. To localizing the contents and optimizing regional characteristic of each country's language, Eidetic Marketing has established individual virtual sites in four regions, Korea, Japan, China, and Europe.
Eidetic Marketing developed the keynote video, as well as the digital events, including the partner sessions, for the forum. Contents were localized for each attending region, with translations covering Japanese, Korean, Chinese, and English on the portal sites. Events and sessions were conducted to follow regional times, allowing for attendees to take part in the event without missing sleep. The keynote was recorded from a stage in Korea, under the guidance and management of Eidetic Marketing.