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G-STAR 2018 B2B

Global Exhibition

Tencent G-STAR 2018 B2B

Global Exhibition

Project Background

Tencent is the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world's leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games, and other subsidiaries on a global scale. Tencent has further cemented itself as a top tier conglomerate in a diverse range of business fields and services.

G-Star is an annual exhibition held in Busan, South Korea for corporations that are involved in the tech and gaming industry as well as for individuals interested in gaming. From e-sports events and seminars, to B2B(Business to Business) and B2C(Business to Customer) exhibition zones, G-Star is a premier gaming exhibition in the Asian region. Eidetic Marketing was tasked with the creative design and fabrication of Tencent's B2B booth, as well as with the promotion and management of the exhibition.

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Our Solution

Eidetic Marketing has established an exhibition theme that reflects Tencent’s direction and vision. The theme ‘Together, Beyond Infinity’ along with our key visuals, represents the brand Identity of Tencent, which is to effectively that explores the boundaries of its limitations and not settle with prior achievement, but rather to open up endless possibilities together with partners and patrons. With efficient space configuration, Eidetic Marketing secured 6 meeting rooms, a cafe, a lounge area and two storage spaces for optimizing B2B operation. We provided:

- Creation of concept, application, the booth and key visuals that presents brand identity
- Design and fabrication of a 180m2 exhibition booth area for optimal exposure
- 6 meeting rooms, a lounge, a café and 2 storage spaces for business meetings
- HR scouting, management and on-site operation