2020 Zero Concept Launching Event
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Project BackgroundLYNK&CO is an automotive company that is a subsidiary of GEELY, a multinational auto manufacturing company headquartered in China. Founded in 2016, LYNK&CO is a brand that is focused on the automobile’s internet connectivity and innovative purchasing models for easier acquisition.
Our SolutionOur design concept presents a city that evolves in real-time. Using S.E.A (Sustainable Experience Architecture), a variable electric platform’s key characteristics, we matched Lynk&co’s existing concept—a brand new type of urban transportation. After considering the shape and perspective of the stand, a 4-sided elevating LED Cube in the middle of the stage was designed to stimulate interactions with clusters of motions as seen in a real city. The floor LED (3,000mmL*5,000mmH) and 3 other LEDs (9,000mmL*3,500mmH) including the main screen were designed to be lifted up to summon an impressive spatial effect. Attendees could experience an entrance way to this spirited and vibrant futuristic city even from their seats.