2024 G-STAR B2C
Global Events / Global Exhibition
WEBZEN 2024 G-STAR B2C
Global Events / Global Exhibition
Project Background
WEBZEN, a renowned game developer with a dedicated fan base in Korea, is celebrated for popular IPs like MU and R2. The company’s self-developed subculture game Terbis has been gaining significant attention in the Asian market due to its captivating illustrations. At G-STAR 2024, WEBZEN revealed the immersive world and rich content of Terbis to captivate subculture enthusiasts.G-STAR is South Korea’s largest gaming exhibition, held annually at BEXCO in Busan. Attracting nearly 200,000 visitors, it serves as a major platform for game reveals and fan engagement.
WEBZEN showcased its highly anticipated new titles, Dragon Sword and Terbis, in a 912㎡ booth that offered an in-depth look at each game’s world-building, character design, and narrative, heightening fan anticipation ahead of their official launches.
Let's play Webzen's games.
Our Solution
To maximize engagement, the project featured cinematic trailers, interactive missions, and a Webzen Friends merchandise zone designed as a vintage barbershop. Drawing inspiration from the geometric shape of WEBZEN’s corporate identity, the booth showcased a striking structural design, including an LED screen that prominently displayed the new IPs, further enhancing the immersive experience.The Dragon Sword demo area became a major draw, attracting thousands of fans and highlighting the title’s immense anticipation. Of course, no game event is complete without cosplayers. The booth featured the hottest cosplayers in the gaming scene, bringing in-game characters to life with stunning costumes and props, creating an unforgettable experience and sparking excitement on-site and across social media. This seamless integration of gameplay, interactive design, and fan culture not only enhanced the experience but also significantly amplified the event’s reach and buzz.
- Booth size: 9,818 sqft (912㎡)
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Cosplay Costume Production & Event Execution
- Stage Management & Execution
Explore more: G-Star Subculture Work
