2026 IFA Berlin
Global Exhibition
Dreame 2026 IFA Berlin
Global Exhibition
Project Background
Dreame is one of the fastest-growing global smart home technology brands, rapidly expanding beyond its roots in robotic cleaning into personal care, smart outdoor, and connected home appliances. Continuously diversifying its product portfolio on the world stage, Dreame bridges advanced robotics and AI-driven technology with everyday living, bringing innovation into homes across the globe.At IFA 2026, one of the world’s most influential consumer technology and home appliance showcases held annually in Berlin, Dreame marked its fourth consecutive year at the show with its largest presence to date, spanning Hall 7.1A, Hall 7.1B, and an outdoor garden zone in the Sommergarten, and bringing together 16 product categories under one roof. As the brand’s portfolio diversified at this pace, the exhibition demanded a creative direction capable of tying an increasingly broad range of products into one coherent brand experience, while also deepening Dreame’s foothold in the European market.
Explore more: Midea IFA 2026.
Our Solution
Eidetic set “Flow of Living” as the core creative strategy, using Dreame’s signature gold-toned organic wave as the central motif of the spatial design. By weaving the booth’s structure, products, and graphic elements into one continuous flow, the space brought visual unity to Dreame’s expanding product portfolio and translated the brand’s innovation into a single, integrated experience of technology flowing naturally into everyday life.This spatial strategy took shape around the campaign slogan “Empower Your Dreame Life.” Dreame’s global brand ambassador, Cristiano Ronaldo, was strategically featured across the booth’s key visual and exterior OOH, strengthening brand awareness and message delivery in the European market and reinforcing Dreame’s standing as a global brand.
Beyond simple product display, the exhibition was designed as an experiential space reflecting real lifestyles, allowing visitors to intuitively engage with Dreame’s products and technologies in everyday contexts. A central brand stage drove greater access to key product lines and hosted on-site events, spotlighting Dreame’s technology leadership as the world’s No.1 robot vacuum brand in Q1 2026.
- Booth Size: 27,125 sq. ft. (2,520㎡)
- Total Visitors: 36,123, with 30,532 giveaways claimed on-site
- Creative Strategy & Spatial Design
- Comprehensive Booth Design, Fabrication & Construction
- IFA Sponsorship OOH Package Design & Overall Management
