World Cup Stadium Fan Experience
Global Events / Integrated Branding
HISENSE World Cup Stadium Fan Experience
Global Events / Integrated Branding
Project Background
Hisense is a global consumer electronics and home appliance company spanning TVs, refrigerators, washing machines, and air conditioners alongside advanced display technology — recognized as one of the world's leading TV brands alongside Samsung and LG.As Official Sponsor of the FIFA World Cup 26™, Hisense set out to translate that global partnership into an experience fans could actually walk into. EIDETIC was engaged as the campaign's global sports marketing partner, leading the strategy, creative, and on-the-ground execution of Hisense's Stadium Fan Experience (SFE) across host cities in the United States, Canada, and Mexico — extending the brand's presence from the screen to the stadium gate.
Our Solution
Across three host countries — the United States, Canada, and Mexico — EIDETIC designed the campaign with World Cup fans at the center, connecting Hisense's technology to the emotion of football itself. That connection was staged through a single brand pop-up booth built as a fan experience zone, replicated market to market so that Hisense's brand image stayed consistent while each stadium retained its own local energy and atmosphere.Inside, the experience was built around interaction, not display. A Digital Mirror activation turned fans into players with a personalized digital soccer card, while a hands-on Laser Projector VR demo let them feel the technology rather than just see it.
Beyond the booth, Hisense's presence extended into the stadiums themselves through in-venue product placements and official OOH as part of its FIFA sponsorship, and EIDETIC produced the promotional content that carried the same concept across both — reinforcing Hisense's visibility as an Official Sponsor at the heart of the tournament.
- Global Creative Strategy & Multi-Market Rollout Planning
- Booth Design, Fabrication & Construction at FIFA World Cup Host Stadiums
- Sports-Driven Interactive Experience Planning & Development
- Promotional Content Production Aligned to Campaign Concept
- On-Site Event Operations & Fan Engagement Management
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