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Tag Archives: G-Star Korea 2024
G-Star Korea Outdoor Booth & Exhibition Regulations
August 19, 2024
Navigating exhibition halls and outdoor booths for G-Star can be a complex task, especially with the various exhibition halls and rules. This guide is designed to help exhibitors make the most of their experience by understanding the layout, regulations, and logistics of the venue.
1. What Companies Are in the 1st and 2nd Exhibition Hall?
Before selecting a hall, it’s important to understand the key characteristics of G-Star Korea. Known for showcasing new IPs, G-Star is essentially a launch event for new games. This means designing an eye-catching booth and incorporating engaging events are crucial to attracting interest. For more information, check out our article on tips on booth design and operation. [Link]
1st Exhibition Hall:
The 1st exhibition hall typically hosts larger, top gaming companies. This is where you’ll find booths dedicated to major titles and well-established IPs. It’s the prime location for showcasing blockbuster games and making a significant impact with a large audience.
2nd Exhibition Hall:
The 2nd exhibition hall, on the other hand, is the hub for subculture exhibitions. This hall is packed with booths showcasing subculture games, which are often a niche or have a dedicated but smaller fanbase. This area is ideal if your company is introducing anime style game IPs that cater to specific subcultures or if you’re looking to target a more focused audience.
Choosing the Right Exhibition Hall
Choosing the right exhibition hall depends on your game IP’s genre and target audience. For those introducing new IPs, the 2nd exhibition hall might be more suitable. Remember, G-Star is increasingly focused on showcasing new game IPs rather than established ones, so strategize accordingly to maximize exposure and engagement.
2. Booth Regulations
Booth Size
Understanding the booth regulations is essential for planning your space effectively at G-Star. When determining your booth size, you can convert square footage to square meters and then divide by 9 to calculate the number of booths you’ll need. For example:
600 sqft ➤ 55 sqmt ➤ 6 booths
Booth sizes can vary greatly, with some companies like NCSoft and Wemade occupying up to 200 booths each. EA Sports, for example, has a 20-booth setup.
Content Advisory
Graphics or visual content that are excessively revealing may be subject to restrictions by G-Star Korea. To ensure compliance, it is essential to obtain prior approval from the G-Star organizing committee for such materials. This approval process may require adjustments to character costumes, including those worn by cosplay models and staff.
Costumes such as bikinis, lingerie-like outfits, or attire that exposes significant amounts of skin are not permitted. It is crucial that all visual content and costumes adhere to the established guidelines to avoid last-minute alterations or potential restrictions.
3. Where is the Outdoor Booth?
G-Star Korea Outdoor Booth Location
G-Star Korea outdoor booth area is located in front of the 1st exhibition hall. If your booth is in the 2nd exhibition hall, be prepared for a considerable distance between your indoor booth and the outdoor area. This can pose logistical challenges, especially when it comes to restocking merchandise. It’s crucial to maintain quick communication and efficiently transport goods from your container storage to the booth.
Storage Planning to Sound
When designing the layout for your G-Star Korea outdoor booth, it’s essential to plan for storage space to keep your merchandise or other items. All outdoor booths tend to increase their sound levels due to the external noise, which can lead to sound competition among booths. If your booth includes an LED screen, consider preparing additional speakers. Remember, the sound output for outdoor booth amplifiers needs to be stronger than those used indoors.
Weather
During last year’s G-Star, both snow and rain made an appearance. While the weather for this year remains uncertain, outdoor booths are highly susceptible to weather conditions. 😇 It’s a good idea to prepare hand warmers for attendees waiting in line to prevent them from leaving due to the cold. Additionally, have a sign ready to inform attendees that events may be temporarily suspended in case of rain.
4. Material Handling & Drayage Fee
For U.S. exhibitions, a material handling fee is always charged, and it may also be applied at some European exhibitions. However, the good news is that G-Star Korea does not impose this fee, so you don’t need to worry too much about bringing in your exhibition materials, as there won’t be any additional costs related to material handling.
This guide should help you better navigate booth regulations and make informed decisions for G-Star Korea. Planning ahead with these details in mind will ensure a smoother and more successful event.
Previous: How to get to BEXCO for G-Star Korea
Essential Tips for G-Star Exhibitors: Hotel Booking, Parking & Transportation
August 2, 2024
Preparing for G-Star Korea can be a daunting task, especially for first-time exhibitors. Here’s a comprehensive guide with essential tips to ensure a smooth and successful experience at Korea’s largest gaming expo, held annually at BEXCO in Busan.
Hotel and Accommodation Tips
- • Proximity to BEXCO: The area with the most accommodations is Haeundae, which is also a popular tourist destination. Staying in Haeundae is convenient for international visitors due to its numerous amenities and attractions.
- • Hotel Price: Look for hotels that fit your budget. On average, hotel prices in the Haeundae area range from $60 to $200 per night, depending on the level of comfort and amenities offered. Comparing options can help you find the best value.
- • Early Booking: Good accommodations typically get fully booked by July, so it’s essential to book early. Make your reservations as soon as possible to secure a place to stay during the event.
Parking Tips
Finding convenient parking at BEXCO during G-Star Korea can be challenging due to the high volume of attendees. Here are some essential parking tips to make your experience smoother.
Arrive Early
To secure a parking spot close to the entrance, aim to arrive before 8:00 AM, as parking spaces are more readily available at that time. If you arrive later, try to be there by 8:30 AM at the latest to ensure a comfortable parking experience without the stress of searching for a spot.
BEXCO Parking fees
| Item | General parking | Monthly parking | ||
|---|---|---|---|---|
| For each 10 minutes | Day parking (24 hours) | |||
| Small |
Passenger vehicles Vans (less than 25 seats) |
400 KRW | 15,000 KRW | 130,000 KRW |
| Large | Vans (25 seats or more) Trucks (2.5t or more) |
800 KRW | 30,000 KRW | – |
Transportation Tips
1. Taxi Apps
In Korea, unlike in the U.S. or Europe, there is no Uber service available. Instead while in Busan, it’s better to use the Dongbaek Taxi app, it does require a Korean phone number to sign up. In general, throughout Korea, Kakao Taxi is the most popular taxi app. It also allows registration with a foreign phone number which may make it ideal if you are a visitor. To ensure you have a taxi available when needed, it’s recommended to book your taxi a day in advance, as getting a taxi on the event day can be challenging.
Download Dongbaek Taxi App: Appstore / Google Play
2. Public Transportation
In Korea, public transportation requires a rechargeable transportation card. Unlike Japan or other countries, paper tickets are not used for subways. You need to either get a single-use transportation card or recharge a multi-use card.
Koreans typically use their check or credit cards issued in Korea, which come with postpaid transportation card functions that can be used nationwide. However, for foreigners without a Korean card, using a T-money card is essential.
- – Single-use Transportation Card: Available at subway gates, cash only.
(50,000 KRW notes might not be accepted, so prepare 10,000 KRW notes.)
- – T-money Multi-use Transportation Card: Available at airports or convenience stores. (The first purchase must be in cash.)
- – Korea Travel Card: This is a transportation card exclusively for foreigners. Sign up in advance to apply for the card, then pick it up at Incheon Airport. Once you register the card with the mobile app, you can use it for public transportation.
Catering and Lunch Orders
As an exhibitor at G-Star Korea, you likely won’t have the luxury of stepping out for lunch. Based on the experience of our accounting manager, who has been ordering lunch at G-Star for years, using a lunch box (dosirak or sandwich) service is the best option. Here’s a detailed guide to ordering at BEXCO.
1. Dosirak Services
These lunch box services are highly recommended. Contact a dosirak provider in advance and finalize the order quantity by the afternoon of the previous day. This method ensures that your meals are delivered on time each day during the exhibition setup and event days, providing a hassle-free and reliable solution.
2. Delivery Apps
For smaller orders, you can easily use the Baedal Minjok (Baemin) app to order dosirak. However, it’s advisable to place your orders early, as delivery times can be delayed due to high demand.
3. Dinner options
During the exhibition period, having dinner near BEXCO or at your accommodation is your best bet since you probably don’t want to have dosirak for every meal. Here are some tips for dinner.
Reservations for Large Groups
If you have a large group, it’s advisable to make reservations in advance. Many restaurants offer reservation services through the Naver Map app.
Naver Map App
In Korea, Naver Map is more commonly used than Google Maps. You can easily sign up for Naver as a foreigner and use the app to find and reserve tables at nearby restaurants. This ensures a smooth dining experience without long waits, especially for larger groups.
Digital Tools
Mobile Connectivity
In Korea, international calls are often perceived as spam, leading to blocked calls. Therefore, it is recommended to use a Korean SIM or eSIM with a local number rather than relying on roaming. Prices vary depending on whether you need a phone number or just data, so check the following sites for options.
- • Korea SIM Card Options: Depending on your needs, you can get SIM cards that include both data and a phone number, or data-only options, at mobile carrier stores or convenience stores.
- • Korea eSIM Options: For those who prefer eSIM, similar plans are available. Ensure your device supports eSIM and check the provider’s details for registration.
Weather and Clothing
Temperature Consideration
November in Korea can be very cold and chilly. Busan, being a coastal city, experiences strong winds, making a puffer jacket an essential. Many Koreans will likely be wearing long padded overcoats. So if you are in charge of an outdoor booth, make sure to bring a long padded coat and heat packs. Heat packs can be easily found at convenience stores for about 1-2 dollars.
Rain or Snow Preparedness
If it rains or snows, you must be prepared to manage the risks. Last year, during the G-Star event, it rained heavily. Unfortunately, the construction company did not properly finish the woodwork on the outdoor booth’s roof, leading to leaks. Although we had pallets and plastic tarps ready, we realized the need to move all the souvenirs to the hotel as the heavy rain began. Korean weather can be unpredictable, so it’s crucial to always be prepared for such scenarios. It’s advisable to have awning tents, pallets for floor moisture prevention, and waterproof tarps on hand.
