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2026 Global Event Journey
January 29, 2026
2026 Global Event Journey
Eidetic Marketing is a global experiential marketing agency designing brand experiences across technology, culture, and live environments. We work with brands to deliver physical, human-centered experiences through exhibitions and global events.
Rather than focusing on standalone campaigns, Eidetic operates where audiences gather in real life. Each global event provides context for understanding how people interact with brands in physical spaces, beyond screens and digital touchpoints.
In 2026, our work spans major global events across tech, gaming, sports, and pop culture. This journey reflects how we approach the year ahead—by observing real environments, real audiences, and real behavior.
CES
The year opened in Las Vegas from January 6–9, where we successfully wrapped CES 2026 together with Roborock. CES once again proved why it remains the world’s most influential technology exhibition—not because of announcements alone, but because it is where innovation is tested in front of real audiences. From spatial design to live interaction, CES set the tone for how technology brands must perform, not just present, in 2026.
Each global event on this journey reveals different signals—how brands perform in physical spaces, how audiences engage beyond screens, and how experiences translate across cultures.
Mobile World Congress
Taking place from March 2–5, Mobile World Congress defines the structural backbone of the global tech year. Connectivity, platforms, and infrastructure dominate the conversation here, often shaping market direction long before it becomes visible to consumers. MWC is where strategy quietly forms, making it essential for understanding how technology positions itself within everyday life.
Game Developers Conference
Held from March 9–13, GDC is where the game industry looks inward. Developers, publishers, and creators gather to talk about sustainability, production realities, and long-term ecosystems. Less spectacle, more substance—GDC reveals how strong engagement is built through process, not promotion.
Shanghai AWE
Running from March 12–15, AWE focuses on the moment when advanced technology becomes routine. Smart homes, appliances, and connected living solutions take center stage, offering a clear look at how innovation integrates into daily behavior. It’s a reminder that adoption is driven by usability, not novelty.
NVIDIA GTC
From March 15–19, NVIDIA GTC highlights the operational reality of AI. Infrastructure, GPUs, and applied use cases converge here, showing how abstract capability turns into scalable systems. For brands, GTC emphasizes a growing challenge: making highly technical innovation understandable, tangible, and credible.
PAX East
Taking place March 26–29, PAX East is driven entirely by player energy. Loud, emotional, and community-led, it demonstrates how engagement forms naturally when audiences are invited to participate rather than observe. It’s where gaming culture feels most alive.
Auto China
Held in Beijing from April 24 to May 3, Auto China—also known as the Beijing Auto Show—is one of the world’s largest automotive exhibitions. It showcases how vehicles are evolving beyond transportation into software-driven, experience-focused platforms, reflecting the automotive industry’s shift toward lifestyle, connectivity, and user-centric design.
FIFA World Cup
Running from June 11 to July 19, the FIFA World Cup remains one of the few moments when the entire world watches together. Sport, emotion, and national identity converge at a truly global scale. In 2026, Eidetic works alongside Hisense, an official FIFA World Cup sponsor, delivering brand experiences within one of the most culturally powerful stages in the world. For brands, the World Cup is not about visibility alone—it’s about participating in culture, not interrupting it.
Anime Expo
Held July 2–5, Anime Expo highlights how fandom-driven culture continues to expand globally. IPs here are not passively consumed but actively reinterpreted and shared by communities that carry stories far beyond the venue.
Shortly after, the focus shifts just down the coast.
San Diego Comic-Con
From July 23–26, San Diego Comic-Con brings together the most influential entertainment IPs across film, television, games, and comics. With its proximity in both time and place, SDCC amplifies the momentum built at Anime Expo—scaling fan energy into global entertainment narratives.
ChinaJoy
Taking place July 31–August 3, ChinaJoy reflects both the scale and velocity of the Asian gaming market. Industry ambition meets mass consumer enthusiasm, offering insight into how entertainment ecosystems expand rapidly through direct audience engagement.
Comic Market C108
Held August 15–16, Comic Market C108 centers on independent creators and grassroots communities. It shows how culture often begins at the edges—built through passion, participation, and personal storytelling long before it reaches the mainstream.
Gamescom
Running August 26–30, Gamescom represents the gaming industry at full scale. Major announcements, global media, and massive audiences converge, making it a key moment for understanding how games are positioned worldwide.
Tokyo Game Show
From September 17–21, Tokyo Game Show offers a distinctly Japanese perspective on gaming. Precision, artistry, and technology coexist, reinforcing how regional identity continues to shape global trends.
New York Comic Con
Held October 8–11, New York Comic Con reflects the pace and diversity of its city. Pop culture here feels immediate, audience-driven, and constantly evolving through interaction.
Formula 1 Las Vegas Grand Prix
Taking place November 19–21, the Las Vegas Grand Prix transforms sport into spectacle. Racing, entertainment, and immersive brand experiences merge into a single cultural event.
G-STAR
Running November 19–22, G-STAR offers a clear view into the Korean and broader Asian gaming landscape, where industry direction meets real-time public response.
Anime Game Festival
Held in early December, AGF(Anime Game Festival) closes the year with high-energy fan engagement, celebrating anime and games as shared cultural spaces.
Comic Market C109
Taking place in late December, Comic Market C109 brings the year to a close by returning to its foundation—creators, communities, and personal stories that often signal what comes next.
Looking Ahead
As we look across this year’s global event journey, one thing is clear: 2026 is already moving fast. From technology and gaming to sports and pop culture, these moments set the rhythm of the year ahead. We’re excited to keep building, learning, and showing up where it matters most. Here’s to another year of experiences worth remembering—and we look forward to what’s ahead, together.
