Our Solution

EIDETIC adopted a “Cinema” concept for G-STAR 2025 to unify NC’s five distinct game IPs into one organic experience. Moving beyond fragmented displays, the design weaves these titles into a cohesive brand narrative, allowing visitors to perceive NC's multiverse as a continuous journey.

The experience begins at the outdoor booth, building anticipation along the entrance path. At the main booth's center, a massive dome LED signals the entry into a virtual world, leading into an internal cinema where the five IPs are showcased through a cinematic lens. Visitors then move naturally to the demo zone for hands-on play. The impact was immediate and measurable. At peak hours, visitors waited up to 300 minutes for the opportunity to experience the game demos—clear evidence of the booth’s strong drawing power and the market’s anticipation for NC’s new lineup.

This seamless flow—from entrance to screening and play—perfectly integrates the slogan, "Infinite Worlds, One Journey," into the spatial flow. By translating strategic intent into an intuitive physical journey, the project achieves profound brand immersion.

-Booth size: 32,217sqft (2,993㎡)
-Creative Strategy & Attendee Journey Mapping
-Comprehensive Booth Design, Fabrication & Construction
-3D Anamorphic Content Planning & Production
-Cinema Event Operations Management
-Cosplay Costume Production & Event Execution
-Large-Scale Sculpture Production & Technical Supervision
-HR Management & On-Site Operations Supervision

Explore more: G-star Project