2026 FIFA Fan Festival
Global Events / Integrated Branding
HISENSE 2026 FIFA Fan Festival
Global Events / Integrated Branding
Project Background
Hisense is a global consumer electronics and home appliance company spanning TVs, refrigerators, washing machines, and air conditioners alongside advanced display technology — recognized as one of the world's leading TV brands, alongside Samsung and LG.As Official Sponsor of the FIFA World Cup 26™, Hisense set out to translate that global partnership into an experience fans could actually walk into. Beyond the stadium gate, the FIFA Fan Festival is the World Cup's city-wide celebration, open to every fan. EIDETIC planned and produced Hisense's FFF presence across host-city festival grounds including Mexico City's Zócalo and Toronto's Fort York, extending the brand's Official Sponsor identity into the heart of the tournament's public celebration.
Explore more: 2026 FIFA World Cup SFE Project
Our Solution
EIDETIC built Hisense's footprint to match the color, sound, and scale of a citywide public celebration, positioning the brand pop-up booth just steps from the Fan Festival's main stage. There, Hisense's own display technology powered the giant screen fans gathered around to watch every match live — extending its sponsorship from the booth floor to the festival's biggest visual centerpiece.Inside the booth, fans could "Own Your Champion Frame," stepping into a motion-captured activation that turned them into personalized trading-card athletes on screen. Foosball, football darts, and a light-up reaction wall kept fans playing between matches, carrying Hisense's "Innovating A Brighter Life" identity into the middle of the World Cup's loudest public party.
- Zócalo, Mexico City & Fort York, Toronto — June 11 to July 19, 2026
- Mexico City (Zócalo) & Toronto (Fort York) welcomed 2M+ & 350K+ fans respectively over the run
- Multi-City Festival Activation Planning
- Booth Design, Fabrication & Construction at FIFA Fan Festival Grounds
- Sports-Driven Interactive Experience Planning & Development
- On-Site Production Management & Crowd-Scale Operations
