Project Background: RETOPIA SALON BI

Retopia Salon is a Seoul-based content creative label built on the belief that imagination and creativity produce entirely new experiences. The company operates across genres and formats, building entertainment IP where ‘fun and meaning’ coexist — connecting with audiences through music, visual content, and cultural storytelling. Its mission is direct: to make the unimagined real, and to create unprecedented moments that are shared.

Project Solution

Eidetic grounded the brand identity in the fundamental language of music — translating the invisible energy of sound into a visual system that is both distinctive and emotionally resonant.

The Retopia Salon logotype draws its form from the rhythm of sound waves, rendered as a continuous, flowing waveform. Rather than a static emblem, the identity behaves like music itself: dynamic, expressive, and in constant motion. The unbroken line communicates the brand’s core belief in connection — between artists and audiences, between creativity and culture — while its fluid form reflects a creative journey that artists and fans build together.

Ultimately, the result positions Retopia Salon not as a conventional entertainment agency, but as a living cultural force: where today’s dream becomes tomorrow’s reality.

Explore more: SUM Air Integrated Branding Project

Project Background: NC 2025 G-STAR

NC is a leading South Korean game developer, globally renowned for its dominant presence in the MMORPG genre. With worldwide successes such as Lineage, Aion, and Throne and Liberty, the company has built a powerful global IP portfolio and a deeply loyal player base.

G-STAR 2025 marked a pivotal moment for the brand, as NC unveiled five new titles as the event’s Main Sponsor. To reinforce its market leadership and establish a cohesive exhibition narrative, we developed a bespoke Brand Identity harmonizing NC’s core CI with the spirit of G-STAR. This integration served as the foundation for the exhibition’s visual language, effectively communicating the scale of the titles while solidifying NC’s position as the centerpiece of the event.

Let’s play AION2 GAME

Project Solution

To unify five distinct game IPs into one organic experience, EIDETIC introduced an “Immersive Cinema” concept for G-STAR 2025. Drawing from the architectural structure of a cinema, our design transformed diverse game IPs into a single, cohesive, and cinematic journey.

The core design element, the “Sponsor Composite Logo,” artfully integrates NC’s CI with the iconic silhouette of a cinema ticket. This symbol acts as the anchor, weaving the “Cinematic Journey” concept throughout the entire visitor experience.

Moving beyond fragmented displays, we wove these titles into a singular brand narrative. By treating the exhibition space as a “spatial interpretation of cinema,” we enabled visitors to transition seamlessly between worlds. This immersive approach allows the audience to perceive NC’s multiverse as a continuous, captivating cinematic experience, effectively elevating the brand’s stature as the event’s centerpiece.

Explore more: NC G-Star Project

SUM Air Branding Project Background

SUM Air connects South Korea’s many islands — set within a peninsular landscape of rich natural beauty shaped by mountains and rivers — where short runways and constrained air infrastructure have long limited access. By focusing on island airports and operating compact aircraft capable of short takeoff and landing, SUM Air overcomes geographic barriers and delivers faster, more convenient regional travel. Through its Regional Air Mobility (RAM) service, SUM Air opens new pathways to destinations that travelers previously struggled to reach, bringing hidden island destinations closer than ever before.

Eidetic Solution

The name SUM derives from the Korean word 섬, meaning “island,” and simultaneously symbolizes the coming together of islands, local communities, and travelers. SUM Air positions itself as a gateway to regions that large aircraft and rail networks cannot serve — embodying a holistic vision of regional connectivity that links people to Korea’s islands through efficient, human-scaled air mobility.

Building on this vision, Eidetic developed a clear and approachable identity system alongside supporting content. This approach communicates SUM Air’s commitment to regional communities and builds trust across diverse audiences.

– Global Market Research & Strategy

– Brand Diagnostics

– Brand Identity Development & Verbal Strategy

– Customer Touchpoint Improvement

– Signature Moments

Explore more about Branding: EastarJet Rebranding

[EA Sports FC Online G-Star Project Background]

In the year of 2023, EA Sports, a trailblazer in sports video games, bid farewell to its longstanding partnership with FIFA. This marked a pivotal moment as the renowned FIFA series underwent a strategic rebranding, emerging as the refreshed EA Sports FC.

Simultaneously a community membership(the Founders Club) united players from the legacy FIFA series with the emerging champions of EA Sports FC. And it took center stage. A testament to bridging the old and the new, the Founders Club became a cornerstone of this revolutionary era.

G-STAR 2023 awaited as the canvas for introducing this transformative chapter to the world. This esteemed annual exhibition in Busan, South Korea, is known for its convergence of technology, gaming, and esports. Furthermore, G-STAR provided a platform for corporations and gaming enthusiasts to explore the latest advancements and engage in a vibrant celebration of the gaming industry.

[Our Solution]

EIDETIC was entrusted with unveiling the evolution of EA Sports FC at G-STAR 2023. They introduced the Founders Clubhouse as the nexus of their strategy. At its core, the Clubhouse featured the live streaming of the FC Online esports tournament: FC Pro Festival. This provided an immersive experience for attendees and a glimpse into the heart of EA Sports FC’s identity.

The design of the Clubhouse seamlessly integrated EA Sports FC’s branding elements, such as the iconic triangle and the introduction of their official brand color: pitch green. These elements subtly signaled the franchise’s commitment to its core identity and evolution. For example, the player tunnel, with its pitch green ambiance, historical narrative, and the iconic triangle, became a symbolic journey into the brand’s rich history and transformation. Beyond the esports spectacle, the Founders Clubhouse thoughtfully included engaging elements like an attractive photo zone and a photo booth. This left a lasting impression on both Founders Club members and non-members alike. As a result, this holistic approach reinforced the identity of EA Sports FC and showcased Eidetic’s commitment to delivering impactful experiences.

– Creative Strategy & Attendee Journey Mapping
– Overall Design, Fabrication & Construction of the Booth & Application
– Scenic Photo Op Installation for the Game
– HR Management & Show Site Supervision

[EGGLAB Character Brand Marketing Project Background]

Egglab is the creative “laboratory” in which new character IPs, or “eggs” are born. Three global agencies, heralding from their own respective fields of exhibitions, integrated marketing, and character branding formed Egglab. In 2019, Egglab created new character IPs, the ‘Y-NUTS’, characters with unique personalities and stories.

These loveable characters are ready to take the world by storm. They will appear in all forms of media, from mobile emoticons and character merchandise to animations and games. Eidetic Marketing was tasked with marketing for the successful launch of the characters by not only planning the launch event, but also by providing PR, design and management of the exhibition booth.

In 2019, each of these three entities created new character IPs the ‘Y-NUTS’, that are certain to become global icons. Each of Y-NUTS characters has their personality, each with a story to tell. The group of adorable characters is ready to take the world by storm, ready to jump into all forms of media, from mobile emoticons and character merchandise to animations and games, etc.

Shall we visit the Y-NUTS instagram?

[Our Solution]

Eidetic Marketing was responsible for designing, fabricating and activating the pop-up event ‘Y-NUTS Love Me Land’ in commemoration of the launch of Y-Nuts, held in Shanghai, China. The exhibition space was designed with vivid colors to express the personalities of each of the four characters effectively. A month of successful management resulted in achieving target KPIs.
Eidetic Marketing also helped establish the brand’s identity through designing brand applications, handling social media accounts and managing the global PR of Y-Nuts for Egglab character brand marketing.

– Global Licensing Industry Market Analysis
– Character Design / Persona Development
– Global Communication Roadmap
– Character Launching Activation
– Merchandise Items Development
– Global Brand Collaboration

Tencent Games is a subsidiary of Tencent, the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world’s leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games. Tencent Games has further grown to become a mainstay in the gaming industry, becoming the largest and most valuable gaming company in the world.

Tencent Games’ TOP Event is an annual event that Tencent Games holds with the intent of networking and expanding business opportunities. Held in conjunction with the ChinaJoy Exhibition period, this event invites the gaming industry’s VIPs for a dinner party. The TOP Event is not meant to be too formal, but rather a fun occasion in which leaders of the industry gather together to expand their horizons.

Let me introduce Tencent

Eidetic Marketing was tasked with incubating the concept and branding of Tencent’s TOP Event. Putting focus on the 9 consecutive years the event had been held, Eidetic Marketing created the concept of a social club for the modern gentlemen, constructing visual designs ranging from key visuals, venue renderings, to giveaways. Going further in depth, Eidetic Marketing also formulated an operations plan with performances to match the theme of the event.

– Overall event brand conceptualization and theme establishment
– Key visual design, brand application, event venue and zone renderings
– In-depth operations planning from consumer routes, HR, and performance options

Explore more: Tencent Roadshows Tokyo