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Tag Archives: TGS
Tokyo Game Show 2025: Big Booth Highlights
September 29, 2025
Tokyo Game Show Big Booth Highlights in 2025
The Tokyo Game Show (TGS) 2025 has wrapped up at Makuhari Messe, running from September 25–28. As one of the world’s top three gaming exhibitions, TGS once again proved its role as a global hub for the gaming industry.
With the theme “Unlimited, Neverending Playground”, this year’s show offered a space where publishers, developers, and players could connect, experience, and celebrate the future of gaming together.
TGS 2025 Overview
- • Dates: September 25–28, 2025
- • Venue: Makuhari Messe (Halls 1–11, Conference Center, Event Hall)
- • Exhibitors: 1,138 (523 domestic / 615 overseas)
- • Booths: 4,159
- • Game Titles: 1,206
Official attendance reached 263,101 visitors, with 107,131 on business days and 155,970 on public days. While this marked a slight decline compared to 2024’s 274,739 visitors, the increase in business attendees highlighted stronger B2B engagement and industry focus.
Asian Game Companies at TGS 2025
The Hall 1–8 floor plan demonstrated how Korea, China, and Japan—three of the world’s most influential gaming markets—were positioned across the show.
Japan’s majors (Capcom, Konami, Sony, Square Enix, SEGA/ATLUS, Bandai Namco) dominated central halls with the largest booths, reinforcing their role as anchor exhibitors.
Korean developers (Nexon, Netmarble, NCSOFT, Smilegate, Com2uS, Pearl Abyss) secured highly visible placements along major aisles, ensuring strong foot traffic and exposure.
Chinese companies (Level Infinite, LightSpeed Studios, Gryphline, Mecha Break) concentrated in Halls 1–3, signaling ambitions to expand further into console and cross-platform gaming.
Together, these three countries shaped the identity of TGS 2025, with Japan’s legacy franchises at the core and Korea and China steadily increasing their global influence.
Tokyo Game Show Big Booth Highlights
1. Square Enix
- • About: JRPG powerhouse behind Final Fantasy and Dragon Quest.
- • Key Titles at TGS 2025: Final Fantasy Tactics: The Ivalice Chronicles, FFVII Remake Intergrade, Dragon Quest I & II HD-2D Remake.
- • Booth Location: Hall 3 – S02
2. SEGA / ATLUS
- • About: Known for action, fighting, and RPG franchises.
- • Key Titles at TGS 2025: Persona 3 Reload, Sonic Racing CrossWorlds, Virtua Fighter 5 R.E.V.O.
- • Booth Location: Hall 4 – N06
3. Sony Interactive Entertainment
- • About: Global console leader with blockbuster IPs and third-party titles.
- • Key Titles at TGS 2025: Ghost of Yōtei, Marvel Tokon: Fighting Souls, BIOHAZARD Requiem.
- • Booth Location: Hall 4 – S01
4. Konami
- • About: Veteran Japanese publisher with the largest lineup at TGS 2025.
- • Key Titles at TGS 2025: Silent Hill f, Silent Hill 2, Metal Gear Solid Δ: Snake Eater.
- • Booth Location: Hall 5 – S01
5. Bandai Namco
- • About: Entertainment giant blending anime franchises and original IPs.
- • Key Titles at TGS 2025: Little Nightmares III, Digimon Story: Time Stranger, Code Vein II.
- • Booth Location: Hall 6 – N06
6. Capcom
- • About: AAA studio behind survival horror and action hits.
- • Key Titles at TGS 2025: Resident Evil Requiem, Monster Hunter Wilds, Pragmata.
- • Booth Location: Hall 7 – S02
How was TGS 2025?
The show floor confirmed that Japan’s big publishers remain the main attractions, with Sony, Capcom, Bandai Namco, and Square Enix drawing heavy traffic.
- Capcom was a highlight with demo queues for Resident Evil Requiem, Onimusha: Way of the Sword, and Pragmata.
- SEGA/ATLUS won fans with Like a Dragon Kiwami 3, Sonic Racing CrossWorlds, and Persona 3 Reload.
- Korean publishers like Nexon, Netmarble, and Shift Up earned buzz from local media and fans alike. The Goddess of Victory: NIKKE booth stood out with cosplayers, events, and nonstop crowds.
Interactive elements—stage shows, photo zones, real-world props, and giveaways—proved especially effective. Notable moments included the Street Fighter 6 Juri motorbike exhibit and the Red Bull F1 crossover event, both praised for merging spectacle with gameplay.
Who’s going to take
Tokyo Game Show Big Booth in 2026?
TGS 2025 wrapped up as one of the most impactful editions in recent years, bringing together over 1,100 exhibitors, 1,200 titles, and 263,101 visitors. While overall attendance dipped slightly compared to 2024, the rise in business visitors highlighted the show’s growing role as a B2B platform.
With organizers confirming that TGS 2026 will expand to five days, all eyes are now on which publishers will dominate the Tokyo Game Show Big Booth next year. Will Japan’s legacy giants maintain their lead, or will Korea and China continue to expand their influence on the global stage?
Eidetic Marketing: Gaming Show Portfolio
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Exhibitors Tips for Tokyo Game Show
September 18, 2024
Exhibitors Tips for Tokyo Game Show
Tokyo Game Show Schedule
Understanding the schedule and hall plan is crucial for making the most of your time at the Tokyo Game Show(TGS). Each hall hosts different companies and events, so planning your visit based on the exhibitors you’re most interested in will help you make the most of your time at the show.
TGS Game Zone
Tokyo Game Show Trend
Tokyo Game Show 2024 Lineup
In 2024, Tokyo Game Show will see participation from major companies such as Bandai Namco, Capcom, and Sony, showcasing not only their latest titles, but also plenty of ways to enjoy their existing IPs. Keep an eye out for their booths as they often have some of the most exciting announcements and demos at the event.
Tokyo Game Show Tickets
Tokyo Game Show Ticket Price
The ticket prices vary significantly between the Business (B2B) and Public (B2C) days. A B2B ticket costs around 11,000 Yen for two days, while a B2C ticket is 3,000 Yen for one day. Public days, however, tend to be much busier, with packed halls and longer lines.
About Tokyo Game Show Ticketing
TGS offers both invitation tickets (pre-registration) provided to exhibitors and paid tickets. Even if you receive an invitation ticket through a client or business partner, you must register your information on the official website for the ticket to be valid.
The pre-registration period usually starts about 10 days before the event. Even if you’re not directly involved in the gaming industry, the registration form includes various industry options (e.g., gaming students, marketing professionals, press, influencers, etc.) that you can check off. Note that you must sign up with an email address, and only one person can register per email account.
Check-In at TGS
Printing Your Ticket in Advance
Japan is known for its Omotenashi culture, which emphasizes personalized and attentive care. Despite the post-COVID environment, TGS continues to welcome guests in person. However, admission is processed through self-printed badges. If you forget to print your badge, don’t worry — there will be designated areas where you can print them on-site. While Japan’s analog culture may seem inconvenient at times, it’s worth taking it in stride and enjoying the experience.
Line for Check-In
Check-in is conducted at the Hall 2 entrance. Even if you arrive at 10 AM when the doors open, be prepared for long lines that may extend past several hall entrances. It’s a four-lane queue, so be ready to wait and plan accordingly.
Exhibitors Tips for Tokyo Game Show
Proper preparation is essential for a smooth experience at TGS. From understanding the hall layout to pre-registering your tickets, these steps ensure that you can fully enjoy the event without unnecessary stress.
Explore more: Tokyo Game Show: The Biggest Gaming Convention in Asia
Tokyo Game Show, the Biggest Gaming Convention in Asia
September 4, 2024
What is the Tokyo Game Show?
The Tokyo Game Show (TGS) is the largest gaming convention in Asia, attracting game developers, publishers, and enthusiasts from around the world. Known for its impressive scale and the breadth of content on display, TGS is a must-attend event for anyone in the gaming industry.
Where does the Tokyo Game Show take place?
The Tokyo Game Show is held annually in Chiba, not in Tokyo, at the Makuhari Messe convention center. This massive venue is well-known for hosting a variety of large-scale events, making it the perfect location for large-scale exhibitions like TGS.
Tokyo Game Show Location
Makuhari Messe, located just outside of Tokyo, is one of Japan’s premier event venues, as it offers easy access for both local and international visitors. Known for hosting a wide range of events, it boasts extensive facilities that accommodate thousands of attendees and exhibitors annually, making it a prime destination for experiencing the latest advancements in gaming and technology.
When is the Tokyo Game Show 2024?
TGS 2024 is scheduled from Thursday, September 26, 2024, to Sunday, September 29, 2024. Unlike other gaming conventions, TGS separates its Business day (B2B) and Public day (B2C.) The first two days are reserved for business attendees, allowing industry professionals to network and explore new opportunities. The last two days are open to the general public, offering gamers and fans a chance to experience the latest titles and technologies firsthand.
Ticketing Website (Link)
B2B Business Day & Ticket Price
- September 26(Thu.) ~ September 27(Fri.): 10:00a.m. – 5:00p.m.
- Business Ticket: ¥11,000
- Gold Pass Ticket: ¥27,500
⭐️Business Gold Pass: A pass for Business Day visitors that facilitates smooth business meetings and networking. Gold pass is a premium pass that allows visitors to use the Business Lounge during TGS 2024 Business Days. In addition, it provides exhibitors with the full functionality of TGS Business Matching System.
B2C Public Day & Ticket Price
- September 28(Sat.): 10:00a.m. – 5:00p.m.
- September 29(Sun.): 9:30a.m. – 4:30p.m.
- 1-Day Pass Advance Ticket: ¥3,000
Key Features of TGS
Analog Style and Omotenashi Culture
One of the unique aspects of TGS is its embrace of traditional Japanese hospitality, known as Omotenashi. For example, all tickets are manually checked by staff, reflecting a commitment to personal interaction and detail that is deeply rooted in Japanese culture. This blend of tradition and innovation creates a unique atmosphere that sets TGS apart from other events.
Attention to Detail
TGS is renowned for its meticulous attention to detail in the design and execution of its exhibits. Many game companies go above and beyond to create immersive experiences, allowing attendees to fully engage with their games. This includes the use of VR technology, mini-events, and tournament programs that enhance the overall experience.
Tokyo Game Show Agency
For those looking to participate in or enhance their presence at TGS, consider leveraging the expertise of a seasoned experiential marketing agency specializing in major global game shows such as GDC, Gamescom, and the Tokyo Game Show itself. Agencies like Eidetic Marketing offer valuable insights into managing large-scale gaming events, ensuring that every aspect of your exhibition is executed flawlessly from start to finish.
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