Tokyo Game Show Big Booth Highlights in 2025

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The Tokyo Game Show (TGS) 2025 has wrapped up at Makuhari Messe, running from September 25–28. As one of the world’s top three gaming exhibitions, TGS once again proved its role as a global hub for the gaming industry.

With the theme “Unlimited, Neverending Playground”, this year’s show offered a space where publishers, developers, and players could connect, experience, and celebrate the future of gaming together.

TGS 2025 Overview

• • Dates: September 25–28, 2025
• • Venue: Makuhari Messe (Halls 1–11, Conference Center, Event Hall)
• • Exhibitors: 1,138 (523 domestic / 615 overseas)
• • Booths: 4,159
• • Game Titles: 1,206

Official attendance reached 263,101 visitors, with 107,131 on business days and 155,970 on public days. While this marked a slight decline compared to 2024’s 274,739 visitors, the increase in business attendees highlighted stronger B2B engagement and industry focus.

Asian Game Companies at TGS 2025

The Hall 1–8 floor plan demonstrated how Korea, China, and Japan—three of the world’s most influential gaming markets—were positioned across the show.

Japan’s majors (Capcom, Konami, Sony, Square Enix, SEGA/ATLUS, Bandai Namco) dominated central halls with the largest booths, reinforcing their role as anchor exhibitors.

Korean developers (Nexon, Netmarble, NCSOFT, Smilegate, Com2uS, Pearl Abyss) secured highly visible placements along major aisles, ensuring strong foot traffic and exposure.

Chinese companies (Level Infinite, LightSpeed Studios, Gryphline, Mecha Break) concentrated in Halls 1–3, signaling ambitions to expand further into console and cross-platform gaming.

Together, these three countries shaped the identity of TGS 2025, with Japan’s legacy franchises at the core and Korea and China steadily increasing their global influence.

Tokyo Game Show Big Booth Highlights

1. Square Enix

• • About: JRPG powerhouse behind Final Fantasy and Dragon Quest.
• • Key Titles at TGS 2025: Final Fantasy Tactics: The Ivalice Chronicles, FFVII Remake Intergrade, Dragon Quest I & II HD-2D Remake.
• • Booth Location: Hall 3 – S02

2. SEGA / ATLUS

• • About: Known for action, fighting, and RPG franchises.
• • Key Titles at TGS 2025: Persona 3 Reload, Sonic Racing CrossWorlds, Virtua Fighter 5 R.E.V.O.
• • Booth Location: Hall 4 – N06

3. Sony Interactive Entertainment

• • About: Global console leader with blockbuster IPs and third-party titles.
• • Key Titles at TGS 2025: Ghost of Yōtei, Marvel Tokon: Fighting Souls, BIOHAZARD Requiem.
• • Booth Location: Hall 4 – S01

4. Konami

• • About: Veteran Japanese publisher with the largest lineup at TGS 2025.
• • Key Titles at TGS 2025: Silent Hill f, Silent Hill 2, Metal Gear Solid Δ: Snake Eater.
• • Booth Location: Hall 5 – S01

5. Bandai Namco

• • About: Entertainment giant blending anime franchises and original IPs.
• • Key Titles at TGS 2025: Little Nightmares III, Digimon Story: Time Stranger, Code Vein II.
• • Booth Location: Hall 6 – N06

6. Capcom

• • About: AAA studio behind survival horror and action hits.
• • Key Titles at TGS 2025: Resident Evil Requiem, Monster Hunter Wilds, Pragmata.
• • Booth Location: Hall 7 – S02

How was TGS 2025?

The show floor confirmed that Japan’s big publishers remain the main attractions, with Sony, Capcom, Bandai Namco, and Square Enix drawing heavy traffic.

• Capcom was a highlight with demo queues for Resident Evil Requiem, Onimusha: Way of the Sword, and Pragmata.
• SEGA/ATLUS won fans with Like a Dragon Kiwami 3, Sonic Racing CrossWorlds, and Persona 3 Reload.
• Korean publishers like Nexon, Netmarble, and Shift Up earned buzz from local media and fans alike. The Goddess of Victory: NIKKE booth stood out with cosplayers, events, and nonstop crowds.

Interactive elements—stage shows, photo zones, real-world props, and giveaways—proved especially effective. Notable moments included the Street Fighter 6 Juri motorbike exhibit and the Red Bull F1 crossover event, both praised for merging spectacle with gameplay.

Who’s going to take
Tokyo Game Show Big Booth in 2026?

TGS 2025 wrapped up as one of the most impactful editions in recent years, bringing together over 1,100 exhibitors, 1,200 titles, and 263,101 visitors. While overall attendance dipped slightly compared to 2024, the rise in business visitors highlighted the show’s growing role as a B2B platform.

With organizers confirming that TGS 2026 will expand to five days, all eyes are now on which publishers will dominate the Tokyo Game Show Big Booth next year. Will Japan’s legacy giants maintain their lead, or will Korea and China continue to expand their influence on the global stage?

Eidetic Marketing: Gaming Show Portfolio

GAMESCOM 2025 Mecha Break
Anime Expo 2024 NIKKE
G-Star 2023 Electronic Arts

Tokyo Game Show 2025 Exhibitor Guide – Part 2

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When you think of Japan, what images come to mind? Futuristic cities, vibrant pop culture, traditional temples, or perhaps cherry blossoms? While Japan is famous for blending tradition with cutting-edge technology, participating in an event like Tokyo Game Show (TGS) can highlight some unique challenges you might not expect.

In this post, we’ll cover practical tips and considerations that global exhibitors should know when preparing for TGS 2025.

How’s the Weather in Japan in September?

September in Japan is still summer, characterized by high temperatures and intense humidity. Last year alone, about 9,100 people in Japan were hospitalized due to heatstroke. Therefore, heatstroke prevention should be a top priority for exhibitors.

Heatstroke Prevention Checklist for TGS Exhibitors:

• • Salty snacks (salt candies, electrolyte sports drinks such as Gatorade or Powerade) for replenishing salts lost through sweating ⭐️⭐️⭐️⭐️
• • Hydrating beverages like bottled water and unsweetened tea ⭐️⭐️⭐️⭐️
• • Cooling towels and cooling sheets to quickly lower body temperature and alleviate symptoms like headaches or dizziness ⭐️⭐️⭐️
• • Scheduled regular rest breaks for booth staff to recover and maintain good health ⭐️⭐️⭐️⭐️⭐️

These items are readily available in convenience stores near the venue. Avoid caffeinated and carbonated drinks, as they can contribute to dehydration.

What Are Companion Models at TGS?

Promotional models, known as companions(コンパニオン) in Japan, play an essential role at local events. Unlike in other countries, where promotional staff mostly provide information at a reception desk, companions in Japan usually stand visibly in front of booths to actively attract visitors.

Their responsibilities include promoting your booth, distributing flyers, and handing out promotional items.

Most companions are managed by specialized talent agencies in Japan, making it difficult to hire them without local connections. They also expect professional-level treatment and careful management.

EIDETIC has extensive experience managing companions at Japanese events, ensuring smooth communication and operations tailored to your company’s needs.

What Are the Most Popular Giveaways at Tokyo Game Show?

Visitors to TGS typically receive numerous promotional hand fans(うちわ). These fans are extremely popular due to Japan’s hot climate. Well-designed giveaways at Tokyo Game Show become long-term brand reminders in visitors’ hands.

Printed flyers are also common promotional tools, reflecting Japan’s preference for tangible, physical materials. If you feel traditional flyers might not appeal to your audience, consider alternatives such as mini photo books or compact magazines.

💡Want help preparing the perfect giveaways at Tokyo Game Show? Contact our team for local insights and end-to-end support.

How Do I Contact the TGS Organization Team?

Unlike many international trade shows, which usually have a centralized management structure, TGS involves multiple departments and partner organizations, each responsible for different aspects of the event.

In addition, each booth often has its own assigned management personnel, increasing communication complexity compared to other international events. At previous TGS events managed by EIDETIC, we encountered issues such as banners produced outside of Japan lacking local fireproof certification—an issue not initially stated clearly in guidelines. Fortunately, effective communication with on-site staff resolved this issue without the need to remove banners.

Navigating these complexities can be challenging. EIDETIC’s established relationships and experienced local teams enable quick, accurate communication and minimize potential risks during the event.

What Are the Key Booth Regulations at Tokyo Game Show?

In our next and final chapter, we’ll dive deeper into detailed TGS booth regulations. Tokyo Game Show is known for its specific and rigorous requirements, which can feel overwhelming, especially for international exhibitors.

While the official regulations for TGS 2025 will be released in July, here are some of the key updates announced so far for this year:

• • Standardized Booth Size: Booth lengths at TGS are standardized to maximize space. Booth lengths are typically limited to 21 meters (approximately 7 booths). Only exhibitors applying for 42 booths or more can secure island booths. If you aim for an independent booth, be sure to note this.
• • Booth Operating Hours: Booth operating hours will be slightly adjusted. For instance, the first day of public exhibition (B2C) will begin 30 minutes earlier compared to previous years. Adjust your team’s schedule accordingly.
• • Stage Setback Rules: To ensure smooth visitor flow, stage placement guidelines have been updated:
  • -Stages under 1m tall require at least a 4m setback from aisles.
  • -Stages 1m and taller require at least a 6m setback from aisles.
• • Accessibility for All: A new “Accessibility Zone” has been introduced at TGS, highlighting software and services accessible to people regardless of age or disability. Exhibitors offering adaptive technology, eye-tracking devices, and inclusive gaming solutions are encouraged to participate.

For more detailed regulations from TGS 2025, please refer to our previous TGS 2025 Regulations Guide. Stay tuned for a comprehensive breakdown of the official TGS 2025 regulations as soon as they are released!