LINE is a subsidiary of Naver, a prominent South Korean internet corporation. LINE was launched in 2011 and quickly became Japan’s largest social network platform. LINE FRIENDS is the department within LINE that is responsible for character development and merchandising of the brand’s creative assets. Though the application itself is restricted in China, LINE FRIENDS has been growing via on/offline stores.

Storm Music Festival is China’s first and largest EDM (Electronic Dance Music) festival. Founded in 2013, it has become a prominent mainstay in Asia’s festival culture. From 2016, Budweiser became the main sponsor for the event. Since then, the festival has grown to encompass more Chinese cities as well as Korea and Australia. LINE FRIENDS strived to promote and sell EDM inspired character merchandise throughout the event.

<span style=”color: #3366ff;”><a style=”color: #3366ff;” href=”https://www.linefriends.cn/” target=”_blank” rel=”noopener”><span style=”color: #000000;”><strong>Let me introduce Line Friends</strong>.</a></p>

Eidetic Marketing was responsible for the creative design and fabrication of the LINE FRIENDS promotion zone within the Storm Music Festival. Eidetic Marketing successfully designed and merged LINE FRIENDS within the EDM atmosphere by creating character variations and models that aptly reflected the festival. From build-up to operations management, Eidetic Marketing offered creative services that allowed the brand to create engagement with patrons. We provided:

-Creative design of key visuals, event area and IP fabrication
-Brand merchandise design and production
-Event management and operational administration

LYNK&CO is a automotive company that is a subsidiary of GEELY, a multinational auto manufacturing company headquartered in China. Founded in 2016, LYNK&CO is a brand that is focused on the automobile’s
internet connectivity and innovative purchasing models for easier acquisition. The brand is centralized on innovation and consistent development, updating their cars 4 times within a year before producing new models.

LYNK&CO’s 01 model had been first introduced in 2016, continuously being developed. In the August of 2017, the model was officially released to the public. LYNK&CO wanted to hold an event in conjunction with the launch and Beijing Motor Show to maximize brand exposure efficiently, while aptly reflecting the brand’s core values and innovative image to the Beijing’s consumer base.

Eidetic Marketing was entrusted with the creative design and fabrication of LYNK&CO’s pop-up event. To best represent the brand and its core values, Eidetic Marketing designed the event space
as a trendy and avant-garde. Aptly representing the LYNK&CO 01, Eidetic Marketing directed the totality of the event from fabrications to the operational management

– Creative design and fabrication in accordance with LYNK&CO’s values
– Creation of interactive and experiential applications for patrons
– Performance planning, HR management to overall operational administration

Explore more: Lynk&Co 2020 Zero Concept Launching Event

Google Play is a digital distribution service developed and operated by Google. Being a subsidiary of Google, one of the top multinational technology and internet service providers in the world, Google Play is a platform by which developers share and sell their applications to consumers all around the world. Featuring over 3.5 million applications with customers in 145 countries, Google Play is currently the largest application platform in the world.

Google Playtime Korea is an yearly event that is an exclusive invitation only happening. Targeted towards application and game developers, Google Playtime is hosted in different cities around the world to gather the best talents. This gives both the brand and various individuals the chance to learn, experience and network with one another to gain further insight and build potential partnerships.

About Google Developers

Eidetic Marketing was tasked with the planning, design and operations of Google Playtime Korea. From the search and rental of an appropriate venue to creating design, fabrication and managing operations, Eidetic Marketing handled the event from start to finish. Further, Eidetic Marketing also handled pre-event PR through creative happenings and social media management.

– Key visual design, brand applications, and fabrications
– Creative application of design factors to create experiential engagement
– Creative pre-event PR and social media management
– Performance planning, HR management to overall operational administration

Discover more about conference work

Webzen is a South Korean game developer and publishing company that was founded in 2000. After the successful debut of Its first game, MU, in Korea, the company published the game internationally. The game was equally popular globally, leading to multiple games sharing the IP. Through acquisitions and mergers, Webzen has become a global player in the industry known for its creative game development and publishing.

G-Star is an annual exhibition held in Busan, South Korea for corporations that are involved in the tech and gaming industry as well as for individuals interested in gaming. From eSports events, seminars, as well as B2B and B2C exhibition zones, G-Star is a premier gaming exhibition in Asia. Eidetic Marketing was tasked with the creative design, fabrication of the booth to exhibition activation and management.

Let’s play Webzen’s games

Eidetic Marketing was responsible for designing, fabricating and activating Webzen’s 100 Booth B2C G-Star Exhibit. From key visuals to actual construction and brand applications, Eidetic Marketing creatively leveraged Webzen’s brand values and image to create an experiential booth. From exceeding expected KPIs to the successful management for the entirety of the Exhibition, Eidetic Marketing successfully activated Webzen’s Global Exhibit.

– 100 booth exhibition area (900m2)
– 252 demo devices for optimal customer experience
– Overall design, fabrication of booth and brand applications
– HR employment and on-site management for totality of exhibition

Explore more: 2023 Webzen G-Star B2C