BRIEF US!
Design illuminating activations around the world with us.
THANK YOU FOR YOUR REQUEST
Thank you very much for your interest in EIDETIC MARKETING.
We look forward to working with you.
We will contact you soon.Thanks Again.
THERE WAS A PROBLEM WITH YOUR SUBMISSION.
Have you checked all the required fields?
We want you to write your Company, Name, E-mail, Budget, Country to Execute, Website URL, Wanted Services and Project Description.Thanks.
Tag Archives: g-star marketing agency
Where is the best booth location at G-STAR Gameshow?
June 21, 2025
Where is the best booth location at G-STAR Gameshow?
Booth Strategy Q&A for B2C and Offsite Activations
On November 13, G-STAR Korea will once again take over BEXCO in Busan, drawing in over a thousand game companies and tens of thousands of fans. In 2024, the event hosted 1,375 exhibitors and 3,359 booths, making it the largest game convention in Korea. With so many participants, securing a strategic booth location isn’t just helpful—it’s essential for success.
Let’s break down everything you need to know about booth designation, outdoor activation rules, and how to stand out in the crowd.
G-STAR Booth Strategy Q&A
G-STAR booth designation is based on application period, booth size, past participation, and compliance history. Priority is given in the following order:
1. Super Early Bird Exhibitors (Large-scale participants)
– Companies applying for 200+ booths: Priority selection within designated zones (BTC North, East, West)
– Companies applying for 40+ BTC and 40+ BTB booths: Booth selection via lottery within the finalized layout
2. Early Applicants
– Companies applying for 40+ BTC or 20+ BTB booths: Assigned after super early bird placement, with possible location coordination
3. General & Small-scale Exhibitors
– Booths assigned by organizers based on layout
To maximize your visibility, it’s crucial to confirm participation early, secure a booth location, prepare your RFP, and select a capable agency partner.
Most attendees enter through the central gate of BEXCO Exhibition Hall 1, which immediately exposes them to zones D02 and D03. These areas are prime real estate.
In high-traffic events like G-STAR, booth designation directly impacts performance. A centrally located booth maximizes visibility, encourages hands-on engagement, and drives social media buzz.
Webzen stole the spotlight in 2024 with its D03 booth. Facing the main entrance, its multi-dimensional structure featured an immersive LED display showcasing their new title TERBIS. With cosplayers and a photo zone, the booth was designed to maximize both in-person engagement and online shares. The media praised its layout and content execution as a best-case example.
👉View Webzen’s G-STAR Portfolio
G-STAR Outdoor Booth Q&A
Outdoor booths are open to any exhibitor, regardless of BTC/BTB participation. All outdoor participants automatically receive sponsor status.
Outdoor Booth Details
- • Booth Size: 9m x 9m
- • Price: KRW 25 million (approx. $18,300, excluding VAT) per booth
- • Non-exhibitors: +50% surcharge
Outdoor booth rules differ significantly from indoor ones. Be sure to comply with these:
• Max height: 6m
• No 2-story structures (except for display-only upper containers)
• All elements must fit within the total space you’ve applied for.
• Video displays must face the main entrance of BEXCO.
Due to exposure, logistics, and structural regulations, it’s essential to work with an experienced partner.
Get Expert Help from Eidetic
From strategy to execution, we have deep expertise in managing indoor and outdoor booths at G-STAR. As one of the best marketing agencies in Korea, we deliver immersive, high-impact experiences that align with your marketing goals.
Up next: A step-by-step RFP guide for G-STAR exhibitors
How to Exhibit at a Korean Game Show G-STAR Korea
May 18, 2025
How to Exhibit at a Korean Game Show G-STAR Korea
The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.
Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).
As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.
To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.
How to Exhibit at G-STAR 2025?
Booth Application Schedule
- • Early Application
February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
10% discount on booth fees
- • General Application
May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
$1,300 per standard booth (3m x 3m)
How to Apply for G-Star Korea
Register on the official G-STAR website and complete the online application form.
G-Star Korea Booth Discount Information
-
• 10% off for early applications
-
• Additional 10% off for companies that participated in G-STAR at least once in the past 2 years
-
• 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations
📌 Discounts apply to the first 50 booths only.
For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.
G-star Korea 2025 Preparation Roadmap
A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:
June–July: Planning Phase
-
• Send RFPs and choose your exhibition marketing agency
-
• Plan your booth layout and develop a creative concept to highlight your game IP
-
• Secure popular cosplayers, influencers, and media early
August–September: Production Phase
-
• Finalize booth design with immersive brand visuals
-
• Prepare promotional events (both online and onsite)
-
• Develop game demos, trailers, and interactive content
-
• Begin costume production for cosplay
-
• Create brochures and media kits in multiple languages
-
• Design and produce themed merchandise or giveaway items
-
• Sign sponsorship deals (gaming gear, prize support)
October–November: Onsite Operation Prep
-
• Launch PR campaigns: press releases, social media, influencer marketing
-
• Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.
-
• Coordinate B2B meeting schedules
-
• Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)
Booth Design Trends at G-STAR Korea?
Brand-first design is on the rise.
We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.
Webzen’s 2024 Booth: A Case Study
Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.
Turning Engagement into Meaningful Data
A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.
Turning Booth Engagement into Actionable Data
We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:
✔️KPI Checklist
-
• duration of visitor engagement
-
• Participation rate, mission completion rate, and dropout rate
-
• Social media engagement and hashtag mentions
-
• Reward redemption rate after event participation
By defining these metrics in advance, we help turn passive attention into measurable performance.
Tracking Behavior Through Missions & Instant Rewards
For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.
This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.
G-Star Booth Guidelines Related to Game Content Ratings
1. Rating Labeling
Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.
2. Booth Wall Requirements
For mature-rated content, enclose gameplay zones with walls to restrict visibility.
3. Age Verification
Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.
G-Star FAQ
Yes—if pre-approved.
Submit a “Sales Plan” document to the organizer by October 10 (Fri), 2025.
🚫 Selling unrelated merchandise (e.g., alcohol) is not permitted.
Yes, but cancellation fees will apply based on the timing:
• Within 21 days of invoice issuance: No cancellation fee
• Before booth layout is revealed (during extended payment period): 50% of booth fee is charged
• After booth layout is revealed: 100% of booth fee is charged
For a Successful G-Star Korea 2025
If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.
Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.
At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?
Watch the behind-the-scenes story in our showcase video.
