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Monthly Archives: June 2024

Game Booth Ideas for Successful Gaming Conventions

June 25, 2024

Game Booth Ideas for Successful Gaming Conventions

Game booth ideas image


Gaming conventions offer developers and publishers a prime opportunity to showcase their products, engage with fans, and build a loyal community. This article explores various game booth ideas focusing on interactive events, cosplay, integrated IPs, user experience, and technology to create a memorable and successful presence.

Game Booth Ideas 1)

Creating successful game booths involves hosting a variety of events that engage attendees and connect them with the game IPs. Attendees can enjoy instagrammable moments throughout the event with the photo booth, cosplay zone, and giant game character displays.

Successful Events for Game Booth

  • • Tournaments
  • • Autograph Sessions
  • • Inviting Streamers
  • • Lucky Draw
  • • Developer Meet and Greets
  • • Photo Booth
interesting events in gaming booth like live streaming, autograph session

Enjoyable experiences throughout these events can increase user retention time at the booth.

Game Booth Ideas 2)

Detailed Design for Cosplay

High-quality cosplay that accurately represents game characters is crucial. Focus on authentic accessories, accurate costumes, and detailed hair and makeup to replicate in-game characters.

Audition for Cosplay Model

Select models who not only resemble the characters but also understand and convey their personalities. Assess character understanding, performance skills, and the ability to match the character’s appearance and demeanor.

Game Booth Ideas for Successful Gaming Convention cosplay_azamiyuko_TERBIS


Game Booth Ideas 3)
Integrated IPs

Well Integrated IPs

Maintaining a cohesive brand identity across different games is essential for game publishers. Despite the variety in genres, themes, and characters, it’s important to ensure all games are aligned with the publisher’s branding.

Unified Messaging

Ensure that promotional materials and communications reflect the publisher’s overall brand message and values, using consistent visual elements like logos and color schemes.

Zone Planning

Effective zone planning enhances attendee experience and optimizes space by guiding smooth attendee movement through the booth and ensures easy access to different areas.

Different Styles for Different Hardware

Design each zone to showcase the specific hardware, such as high-end PC setups for desktop gaming, casual setups for mobile gaming, and immersive lounge areas for console gaming.

Integrated IPs G-STAR WEBZEN The Eminence in Shadow: Master of Garden Booth Design
The Eminence in Shadow: Master of Garden Booth Design

Game Booth Ideas 4)
User Experience

Brining the Game to Life

Enhancing user experience involves creating a booth that replicates the real game environment, allowing attendees to feel as if they are inside the game. This can be achieved by transforming the digital experience into a physical one.

For example, EA SPORTS is an online soccer game. We created an entrance tunnel similar to the one the players use to access the field. It is complete with realistic sounds like cheering, grass, and flags, to maximize the user experience.

Game Booth Ideas for Successful Gaming Conventions user experience EASPORTS entrance tunnel


Game Booth Ideas 5)

Blockchain-based NFT

Showcase the integration of NFT technology in games, allowing attendees to test new tools and technologies. Highlight successful NFT implementations and provide interactive workshops on creating and managing NFTs.

WEMADE 2022 GDC B2B layered 3 rings hanging blue light and round style booth with LED screen


Expanding Platforms: From Traditional to Automotive

In recent times, the concept of ‘infotainment’ has gained popularity, referring to the enjoyment of various entertainment options within a vehicle. Game platforms are evolving beyond traditional hardware like PCs, mobile devices, and consoles, and are now integrating into automotive systems.

Game Ideas 2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth
Playing the Airconsole Game

Game Ideas Airconsole System on the installed screen inside of the car for BMW Gamescom Booth and Experience Marketing
Airconsole System

👉 BMW Gamescom Booth

For Successful Gaming Conventions

By implementing these ideas, you can attract a large audience, provide memorable experiences, and build a strong community around your game. Careful planning and execution can make your game booth a highlight of any gaming convention, leaving a lasting impression on attendees and fostering long-term engagement with your game and brand.

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Top Event Management Company for New Car Launch Event

June 11, 2024

Eidetic China Hosts Lynk & Co New Car Launch Event

by Eidetic Marketing

Global events for 07EM-P 2 cars on the stage by event management company

New Car Launch Event for Lynk & Co

Eidetic Marketing’s Chinese subsidiary, Eidetic China, an event management company, successfully held the new car launch event for Lynk & Co.

Lynk & Co, an electric vehicle brand jointly created by Volvo and China’s Geely Automobile, held the 07 EM-P new car launch event on May 17th at the 751D Park Beijing Fashion Design Plaza inviting over 1,000 journalists.

They officially unveiled the 07-EM-P, the second sedan vehicle model, at the Beijing Auto Show in April 2024. It attracted great interest from spectators and recorded over 10,000 orders as a result.

The 07 EM-P is notable for offering drivers a multi-screen interactive experience, characterized by its sporty design and aggressive wheels.
Furthermore, it features a 12.3-inch LCD dashboard and a 92-inch AR-HUD head-up display that shows augmented reality navigation across three lanes with 2.5k ultra-high resolution.
The 12.6-inch smart screen co-pad, designed with passengers in mind, is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.
Lastly, the entertainment system built through the interconnection of multiple screens includes integrated sound.
Drivers can experience a luxurious 3D sound with technology from Wanos, known as the “Dolby of China.” It has 23 speakers, 7.1.4 multi-channel support, 2080W output, and Quantum Logic Immersion 3D sound.

Lynk&Co new car launch event at Park Beijing Fashion Design plaza by event management company

Event Management Solution, Eidetic

Eidetic China planned and oversaw the new car launch event for Lynk & Co. Eidetic incorporated a digital driving experience to dynamically showcase the new car’s features without test drives. The immersive interactive features of the 07 EM-P were combined with the actual vehicle through 3D anamorphic visuals on a panoramic screen. As a result it received much praise and admiration from all in attendance.

Ashley S. Jung, CEO of Eidetic, stated, “The new car launch event is the most important event for mobility companies. It provides an opportunity to showcase the brand’s sense to the public beyond just revealing new cars.” He emphasized then,”Recently, the companies have been developing vehicle performance centered on digital experiences. Therefore, event marketing companies must consider how to provide visitors with expanded experiences to convey the technology embedded in these vehicles.”

07EM-P channel and back side of the car

Looking for an Event Management Company?

Eidetic is a global event management company with its headquarters in Los Angeles and branches in Korea and China. As a partner of companies such as Tencent and Samsung, Eidetic has successfully established brand strategies and conducted offline events.
In the mobility industry, particularly the infotainment market, Eidetic has led trends by applying branding suited to the era for electric vehicle brands such as BMW, Wuling, and Nio.

[ Lynk & Co 2024 Car Launch Event in Beijing ]

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Eidetic China Lynk&Co Global Event 2020
Eidetic Korea Esports Global Event 2019

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TOP5 Biggest Global Game Expos by Game Exhibition Agency

June 4, 2024

TOP5 Biggest Global Game Expos

by Game Exhibition Agency

Eidetic Marketing

“Who is the biggest game expo now?”

With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.

While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.

Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!

Game Expo NameDateLocation
1. GamescomAugust 21st-25thGermany
2. Taipei Game ShowJanuary 25th-26thTaiwan
3. Brasil Game ShowOctober 9th to 13thBrazil
4. Tokyo Game ShowSeptember 26th to 29thJapan
5. ChinaJoyJuly 26th-29thChina
Top 5 biggest game expos in the world by game exhibition agency

1. Gamescom

  • • Date: August 21st-25th, 2024
  • • Location: Cologne, Germany
  • • Venue : Koelnmesse Exhibition Center
  • • Volume: 320K attendees
  • #63 Countries & 1227 Exhibitors #Europe #Since2009

2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth
2023 BMW Gamescom by Eidetic Marketing

Gamescom is the biggest gaming expo now,

with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.

Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.

Koelnmesse Exhibition Center for global game expos

2. Taipei Game Show (TGS)

  • • Date: January 25th-26th, 2024
  • • Location: Taipei, Taiwan
  • • Volume: 320K attendees
  • #Asia #TGSonline #Since2003

Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!

Taipei Game Show global game expos booth design and hall
@Taipei Game Show

3. Brasil Game Show (BGS)

  • • Date: October 9th-13th, 2024
  • • Location: Sao Paulo, Brazil
  • • Volume: 320K attendees
  • #LatinAmerica #Since2009

Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.

people crowded in BGS booth

4. Tokyo Game Show (TGS)

  • • Date: September 26th to 29th, 2024
  • • Location: Tokyo, Japan
  • • Venue : Makuhari Messe
  • • Volume: 240K attendees
  • #Oldest #Originality #Asia #Since1996

Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.

2024 Tokyo Game Show Official Poster

5. ChinaJoy

  • • Date: July 26th-29th, 2024
  • • Location: Shanghai, China
  • • Venue : Shanghai New International Expo Center
  • • Volume: 330K attendees
  • #Asia #Since2004

Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.

2019 ChinaJoy Shanghai Bandai Namco Booth Design

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