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Category Archives: blog

Top Event Management Company for New Car Launch Event

June 11, 2024

Eidetic China Hosts Lynk & Co New Car Launch Event


by Eidetic Marketing

Global events for 07EM-P 2 cars on the stage by event management company

New Car Launch Event for Lynk & Co

Eidetic Marketing’s Chinese subsidiary, Eidetic China, an event management company, successfully held the new car launch event for Lynk & Co.

Lynk & Co, an electric vehicle brand jointly created by Volvo and China’s Geely Automobile, held the 07 EM-P new car launch event on May 17th at the 751D Park Beijing Fashion Design Plaza inviting over 1,000 journalists.

They officially unveiled the 07-EM-P, the second sedan vehicle model, at the Beijing Auto Show in April 2024. It attracted great interest from spectators and recorded over 10,000 orders as a result.

The 07 EM-P is notable for offering drivers a multi-screen interactive experience, characterized by its sporty design and aggressive wheels.
Furthermore, it features a 12.3-inch LCD dashboard and a 92-inch AR-HUD head-up display that shows augmented reality navigation across three lanes with 2.5k ultra-high resolution.
The 12.6-inch smart screen co-pad, designed with passengers in mind, is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.
Lastly, the entertainment system built through the interconnection of multiple screens includes integrated sound.
Drivers can experience a luxurious 3D sound with technology from Wanos, known as the “Dolby of China.” It has 23 speakers, 7.1.4 multi-channel support, 2080W output, and Quantum Logic Immersion 3D sound.

Lynk&Co new car launch event at Park Beijing Fashion Design plaza by event management company

Event Management Solution, Eidetic

Eidetic China planned and oversaw the new car launch event for Lynk & Co. Eidetic incorporated a digital driving experience to dynamically showcase the new car’s features without test drives. The immersive interactive features of the 07 EM-P were combined with the actual vehicle through 3D anamorphic visuals on a panoramic screen. As a result it received much praise and admiration from all in attendance.

Ashley S. Jung, CEO of Eidetic, stated, “The new car launch event is the most important event for mobility companies. It provides an opportunity to showcase the brand’s sense to the public beyond just revealing new cars.” He emphasized then,”Recently, the companies have been developing vehicle performance centered on digital experiences. Therefore, event marketing companies must consider how to provide visitors with expanded experiences to convey the technology embedded in these vehicles.”

07EM-P channel and back side of the car

Looking for an Event Management Company?

Eidetic is a global event management company with its headquarters in Los Angeles and branches in Korea and China. As a partner of companies such as Tencent and Samsung, Eidetic has successfully established brand strategies and conducted offline events.
In the mobility industry, particularly the infotainment market, Eidetic has led trends by applying branding suited to the era for electric vehicle brands such as BMW, Wuling, and Nio.

[ Lynk & Co 2024 Car Launch Event in Beijing ]

Check out our work!

Eidetic China Lynk&Co Global Event 2020
Eidetic Korea Esports Global Event 2019

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TOP5 Biggest Global Game Expos by Game Exhibition Agency

June 4, 2024

TOP5 Biggest Global Game Expos

by Game Exhibition Agency


Eidetic Marketing

“Who is the biggest game expo now?”

With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.

While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.

Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!

Game Expo NameDateLocation
1. GamescomAugust 21st-25thGermany
2. Taipei Game ShowJanuary 25th-26thTaiwan
3. Brasil Game ShowOctober 9th to 13thBrazil
4. Tokyo Game ShowSeptember 26th to 29thJapan
5. ChinaJoyJuly 26th-29thChina
Top 5 biggest game expos in the world by game exhibition agency

1. Gamescom

  • • Date: August 21st-25th, 2024
  • • Location: Cologne, Germany
  • • Venue : Koelnmesse Exhibition Center
  • • Volume: 320K attendees
  • #63 Countries & 1227 Exhibitors #Europe #Since2009

2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth
2023 BMW Gamescom by Eidetic Marketing

Gamescom is the biggest gaming expo now,

with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.

Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.

Koelnmesse Exhibition Center for global game expos
@Wikipedia

2. Taipei Game Show (TGS)

  • • Date: January 25th-26th, 2024
  • • Location: Taipei, Taiwan
  • • Volume: 320K attendees
  • #Asia #TGSonline #Since2003

Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!

Taipei Game Show global game expos booth design and hall
@Taipei Game Show

3. Brasil Game Show (BGS)

  • • Date: October 9th-13th, 2024
  • • Location: Sao Paulo, Brazil
  • • Volume: 320K attendees
  • #LatinAmerica #Since2009

Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.

people crowded in BGS booth
@as.com

4. Tokyo Game Show (TGS)

  • • Date: September 26th to 29th, 2024
  • • Location: Tokyo, Japan
  • • Venue : Makuhari Messe
  • • Volume: 240K attendees
  • #Oldest #Originality #Asia #Since1996

Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.

2024 Tokyo Game Show Official Poster

5. ChinaJoy

  • • Date: July 26th-29th, 2024
  • • Location: Shanghai, China
  • • Venue : Shanghai New International Expo Center
  • • Volume: 330K attendees
  • #Asia #Since2004

Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.

2019 ChinaJoy Shanghai Bandai Namco Booth Design

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Global Game Exhibition, Events Schedule in 2024

May 28, 2024

Global Game Exhibition Events Schedule in 2024

Eidetic Marketing

Global Game Show Events Schedule in 2024
2024 Global Game Exhibition, Events Schedule @Eidetic Marketing


Taipei Game Show

  • • Dates: January 25th-29th
  • • Location: Taipei, Taiwan
  • • Attendees in 2023: Approximately 300K

The Taipei Game Show is one of the most prominent global gaming events in Asia, attracting industry professionals, gamers, and developers from around the world. It features game exhibitions, business matching events, and various game events.

Taipei Game Show Exhibition Booth
Taipei Game Show Exhibition @tgs official site


GDC (Game Developers Conference)

  • • Dates: March 18th-22nd
  • • Location: San Francisco, USA
  • • Attendees in 2023: Approximately 28K

GDC is the world’s largest professional game industry event, where developers gather to exchange ideas, attend lectures, and participate in workshops. It covers all aspects of game development, from programming to design and business.

#GameDevelopment

GDC Convention South Hall Entrance
GDC Convention South Hall @Eidetic Marketing


PAX East

  • • Dates: March 21st-24th
  • • Location: Boston, USA
  • • Attendees in 2023: Approximately 130K

PAX East is a popular event that celebrates gaming culture. It features panels, exhibitions, concerts, and tournaments. It attracts gamers, developers, and industry professionals alike.

PAX EAST Convention Hall Exhibition Booth
PAX East Convention Hall @Eidetic Marketing


Anime Expo

  • • Dates: July 4th-7th
  • • Location: Los Angeles, USA
  • • Attendees in 2023: 390K

Anime Expo is the largest anime and manga convention in North America, bringing together fans and industry representatives for a celebration of Japanese pop culture including anime, manga, gaming, and cosplay.

#Anime #Cosplay


San Diego Comic-Con (SDCC)

  • • Dates: July 25th-28th
  • • Location: San Diego, USA
  • • Attendees in 2023: 150K

San Diego Comic-Con is the largest comic book and pop culture convention held annually in San Diego, California, since 1970. It features panels, exhibitions, events related to comics, movies, TV shows, games, drawing fans and celebrities alike.


Chinajoy

  • • Dates: July 26th-29th
  • • Location: Shanghai, China
  • • Attendees in 2023: 338K

Chinajoy, aka the China Digital Entertainment Expo & Conference, is the largest gaming and digital entertainment exhibition in Asia. It showcases the latest in gaming, e-sports, and digital entertainment technology.

2019 Chinajoy Booth Design by Eidetic Marketing

2019 Chinajoy Shanghai Bandai eSports Events Global Exhibition
Chinajoy Booth Design @Eidetic Marketing


Comic Market (C104)

  • • Dates: August 11th-12th
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 260K (C102)

Comic Market, aka Comiket, is the world’s largest *doujinshi fair. It is held twice a year and is a major event for manga and anime fans, offering a platform for creators to share their work with a large audience.

*Doujinshi : self-published works in Japan


Gamescom

  • • Dates: August 21st-25th
  • • Location: Cologne, Germany
  • • Attendees in 2023: 320K

Gamescom is the largest gaming event in Europe, held annually in Cologne, Germany. It features game announcements, exhibitions, and networking events, attracting both industry professionals and gaming enthusiasts from around the globe.

2023 Gamescom BMW by Eidetic Marketing

#Game Exhibition #Experience Marketing

2023 Gamescom BMW airconsole game events for experience marketing
Gamescom BMW Airconsole Game Events @Eidetic Marketing


PAX West

  • • Dates: August 30th-September 2nd
  • • Location: Seattle, USA
  • • Attendees in 2023: 120K

PAX West is a premier gaming convention that celebrates video games and gaming culture. It offers panels, game demos, tournaments, and concerts, making it a must-attend event for gamers and developers.

#VideoGames


Tokyo Game Show

  • • Dates: September 26th-29th
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 240K

The Tokyo Game Show is well known for being a premier Japanese game show, showcasing the latest in gaming from major and independent developers. It features extensive exhibitions, business meetings, and public access days for gaming enthusiasts. The event highlights cutting-edge technology, new game releases, and offers a platform for networking within the gaming industry.

#Craftsmanship #Subculture

TGS Convention Hall @Japan Times


G-Star

  • • Dates: November 14th-17th
  • • Location: Busan, South Korea
  • • Attendees in 2023: 197K

G-Star is South Korea’s largest gaming convention, featuring exhibitions from local and international game developers, conferences, and business meetings. It is a key event for networking and discovering the latest in gaming trends.

Son Heung Min EA Sports Model on the Booth Wall
EA Sports Booth Design @Eidetic Marketing

Eidetic Marketing has been designing G-Star booth exhibitions for over 10 years, with major clients including Tencent, EA Sports, Krafton etc. Currently, there is an increasing number of international game publishers who want to participate in G-Star. We specialize in designing large booths with differentiated designs and have extensive experience in global marketing, allowing us to integrate branding with exhibition booth design.

#Esports #Subculture #Convention


AGF (Anime Game Festival)

  • • Dates: Early December
  • • Location: Ilsan, South Korea
  • • Attendees in 2023: 65K

The Anime Game Festival is a celebration of anime and gaming culture, bringing together fans, developers, and industry professionals. It features exhibitions, panels, and interactive events related to anime and games.

#Subculture

Global Game Show Events Schedule in 2024 Anime Game Festival Korea Open Run
AGF Open Run @Eidetic Marketing


Comic Market (C105)

  • • Dates: Late December
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 270K (C103)

Comic Market is the winter edition of the bi-annual Comiket event in Tokyo. It continues to be a significant event for manga, anime, and doujinshi enthusiasts, providing a platform for creators to showcase their work.


Learn more about global game exhibitions, expos, events schedule in 2024 on our social media!

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AI’s Impact on the Design Landscape

February 1, 2024

[EIDETIC INSIGHT] AI’s Impact on the Design Landscape

by Luke Song
landscape of design generated by AI

In the dynamic landscape of design, the integration of Artificial Intelligence (AI) stands as a transformative force, reshaping traditional approaches and propelling the field into new realms of innovation. As we explore the intricate interplay between AI and design, a nuanced understanding of key trends unveils the profound impact of technology on creative expression and user experiences.


01. Widespread Use of Generative Design
Generative AI has sparked a paradigm shift in art and design, evident since Midjourney’s groundbreaking win at a 2022 art contest. This pivotal moment marked the dawn of AI’s creative prowess, challenging conventional notions of authorship and inspiration. Midjourney’s capabilities have improved since then and has become prolific in the design scene. Even esteemed firms such as Zaha Hadid Architects has admitted to using Dall-E 2 and Midjourney in their ideation phase.

Robot Image Generated By AI

Robot Image Generated By AI

As examples showcasing generative AI’s capabilities,

we generated these images of a robot donning our company name and color.Moreover, tools like Autodesk’s Fusion 360 Generative Design democratize design exploration, empowering creators across disciplines to unlock novel solutions to complex challenges. By fusing AI algorithms with user-defined constraints, the design process accelerates, fostering a culture of experimentation and discovery. Platforms like Runway pave the way for text-to-video generation, promising unprecedented creative possibilities in digital content creation.

02. Personalized Experiences in User Interface Design
AI-driven personalization is revolutionizing user interface design, offering tailored experiences that resonate with individual preferences. From Netflix’s sophisticated recommendation engines to dynamic e-commerce interfaces, AI algorithms analyze user behavior to curate content and optimize interactions. This level of customization enhances user satisfaction and cultivates deeper engagement and brand loyalty.

Exploring AI techniques such as collaborative filtering and natural language processing unveils the intricate mechanisms underpinning personalized experiences. As designers navigate ethical implications regarding data privacy and user consent, transparency and accountability remain paramount in fostering trust and integrity in UI design.

03. Automation and Efficiency in Product Design

AI's Impact in product design

Topology optimization starts with a human-designed model and systematically removes material to achieve an optimal design that satisfies specific constraints such as weight and structural integrity

In product design, AI serves as a catalyst for efficiency and innovation, streamlining workflows and accelerating time-to-market. Siemens’ NX software exemplifies this trend, integrating AI-driven features like generative topology optimization to empower designers with actionable insights and iterative capabilities. By automating repetitive tasks and harnessing predictive analytics, AI enhances the creative process, allowing designers to focus on strategic decision-making and problem-solving.

04. AI in Experiential Marketing
In the realm of experiential marketing, AI is pushing the boundaries of what brands can achieve, blurring the lines between the digital and physical worlds. Agencies like Jack Morton Worldwide and Invisible North are leveraging AI to create immersive brand experiences that captivate audiences and drive engagement.

From AI-powered chatbots to AR/VR experiences infused with AI-led technologies, brands are embracing AI to create impactful storytelling experiences. By harnessing the power of AI, marketers can create personalized, immersive experiences that resonate with audiences on a deeper level, driving brand affinity and loyalty.

As marketers navigate the evolving landscape of AI in experiential marketing, ethical considerations remain paramount in safeguarding consumer trust and privacy. By prioritizing transparency and inclusivity, brands can leverage AI to create authentic and impactful experiences that resonate with diverse audiences.

05. Collaborative Intelligence in Design

AI's Impact on the Design brain image

IBM’s Watson Design AI embodies collaborative intelligence, where human designers collaborate with intelligent systems to co-create innovative solutions. By leveraging AI-driven insights and recommendations, designers gain new perspectives and uncover hidden opportunities for creativity and innovation. This collaborative approach fosters a culture of exploration and experimentation, driving meaningful change in design practices and outcomes.

As AI continues to reshape the landscape of design, ethical considerations remain at the forefront of innovation. Tools like Google’s Perspective API exemplify the importance of ethical design practices in AI-driven solutions, promoting fairness, transparency, and accountability in digital spaces. (AI’s Impact on the Design)

06. Challenges and Ethical Considerations

Implementing Generative AI poses challenges, including data biases and ethical concerns. Ensuring fairness, transparency, and accountability is essential to mitigate these risks. Concerns regarding job displacement and creative originality also prompt discussions, highlighting the need for ongoing dialogue and proactive measures to address these challenges.

07. The Future of AI and Human Creativity

AI generated image for AI and Human Creativity like universe graphic arts describing AI's Impact on the Design

What does the future hold for human creativity?

Looking ahead, Generative AI is poised for significant advancements, with systems becoming more sophisticated and creative. Future developments may include AI seamlessly collaborating with humans in creative processes, more intuitive user interfaces, and AI systems interpreting human emotions to create personalized content. The convergence of Generative AI with emerging technologies like quantum computing could lead to unprecedented levels of efficiency and creativity.

While AI continues to advance at a rapid pace, experts agree that humans will remain essential in the creative process. As AI enhances creativity and enables new possibilities, it’s the human element that adds depth and meaning to experiences. Human-AI collaboration, as seen in projects like Deeplocal‘s AI-powered musical instrument, exemplifies how technology can enhance, rather than replace, human creativity.

As AI continues to reshape the landscape of design and experiential marketing, the future holds endless possibilities. From generative design tools that unlock new realms of innovation to AI-powered personalization that enhances user experiences, the transformative potential of AI in design is vast and profound. By embracing AI as a partner in the creative process, designers and marketers alike can unlock new avenues of exploration and drive positive change in the world of design and beyond. (AI’s Impact on the Design)

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CES 2021: Going Virtual

February 1, 2021

[EIDETIC INSIGHT] CES 2021: Going Virtual

CES Tech Show Exhibitors

by Kenneth Nienhuser

CES 2021 Exhibiting Poster

CES2021 Poster

Source : CTA

From rollable smartphones to graphics cards, AI-powered vacuums to drones, this year’s CES had plenty of cool and interesting technology to take in. It was the first year, also, that CES, the world’s largest consumer-electronics show, was not held in-person since its debut in 1967. This month, we’re looking into the numbers for CES, seeing how this giant show overcame the burden of the global pandemic, and what exhibitors brought to offer at the show.

CES Las Vegas

CES Picture

Source : CTA

In previous years, the CES show floor was absolutely packed with exhibitors from around the world, stretching over 2.9 million sqft in 2020, with over 4,400 exhibitors fighting for the attention of about 180,000 attendees. This year, due to public health concerns, the venue was moved to the virtual space, and as such, lowered the amount of exhibitors (1,943) and attendees (80,746) by more than half. 

This goes without saying as being quite a hit to the numbers that CES is accustomed to pulling in. The show did succeed, however, on pulling in digital views. With over 3 million conference and keynote views, many audiences outside the attendees of the events were eager to see what CES 2021 had to offer. 

LG CES 2021

LG CES2021

Source : LG

And there was a lot to see. LG unveiled the LG Rollable in a trailer that demonstrated the rollable smartphone’s front side capabilities as the screen grew and shrunk. Razer unveiled a ‘smart mask’ with RGB lighting and rechargeable filters. NVIDIA and AMD also came to battle it out with reveals of new graphics cards for gaming laptops and processors for mobile devices. 

So how did the exhibitors fair in this new virtual space? It’s reported that the show generated over a million leads for exhibitors. Not bad considering the fraction of the costs required for exhibitors to hold their exhibitions virtually compared to the pricey real estate of the CES showroom floor. 

CES 2022 Poster

CES 2022 Poster

Source : CTA

This does not mean CES 2022 will be held online, as it has already been announced that they will be back in Vegas next January. The lessons learned from this experiment, however, will certainly carry over to how companies and the show itself approach virtual attendees in the future.

CES tech show exhibitors – Our 2023 Posco Exhibition

Go See Our Works – CES Global Exhibition

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2021 Metaverse Pt 2: Where We Go From Here

January 1, 2021

[EIDETIC INSIGHT] 2021: Metaverse Pt 2: Where We Go From Here

by Kenneth Nienhuser

 

 

Last month, we dived into the ways the Metaverse has become a part of our daily lives, in no small part due to the isolation that resulted from 2020. This month we will discuss the future of the Metaverse, and where things could potentially lead to going forward.

 

 

Telehealth, Virtual Care

The rise of telehealth during 2020 could be accredited both to the pandemic as well as the increase in the use of 5G and VR technology. The ability for doctors to be able to diagnose patients from the safety and security of their own homes, allowing both patient and practitioner to avoid the potentially dangerous contact of the COVID19 virus, is not to be understated, but the potential for this technology reaches far beyond the current pandemic. Nursing homes, rural communities, even areas of conflict, could greatly benefit from having highly trained doctors and nurses lend their diagnosis from afar. 

 

Source : Riot Games

 

5G and Streaming

Streaming services are experiencing boosts in activity from the rise of 5G technology, allowing audiences to stream their favorite entertainment platform anytime, anywhere. This only stands to grow as audiences flocked to streaming services during the pandemic as other forms of entertainment became limited or unavailable. Add that to streaming innovations like the League of Legends Pro View which allows audiences to change their POV during streams to follow the action, and the advancement of VR technology for streaming like Wowza and Delight VR allowing content creators to offer streams in 360 degree views, and streaming will certainly continue to reign as a staple in our lives in the Metaverse.

 

Source : KT

 

Business through Virtual Spaces

Companies all over the world in 2020 had to face the possibility that the future of business may not be face-to-face. It may, in fact, be conducted through the virtual spaces of the Metaverse, as South Korean telecommunications giant, KT, illustrated through their virtual agreement signing with FarEasTone Telecommunications in April of last year. The agreement to jointly develop 5G services between the Taipei and South Korean companies was conducted through KT’s virtual platform, Engage. 

If companies can save money and resources by conducting meetings and important events through digital platforms like Engage or other VR services, surely it would make sense to engage more with this technology as the experiences become more fluid and natural.

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2020: Reaching into the Metaverse

December 1, 2020

[EIDETIC INSIGHT] 2020: Reaching into the Metaverse

by Kenneth Nienhuser

 

Source : newsletter.banklesshq

 

Like something out of a science fiction film, the Metaverse has arrived, becoming an intimately interactive part of our daily lives. 2020 has created a perfect storm of social responsibility and advances in technology to push our virtual-centered lifestyles even farther. Our lives are lived through virtual spaces, in games, Zoom meetings, online classes, and social media platforms. This is why businesses and governments alike have found ways to become an intrinsic portion of our virtual habits, creating experiences and events that meld together our hobbies and social lives with the messages these entities create in the virtual world that links us all together.

 

Source : Virtual Market 4

 

Virtual Spaces and Marketing

2020 has brought in a new era of marketing through the use of virtual spaces. Due to the need for social distancing, which led to the cancelation of many exhibitions and events around the world, major industries that communicated with their consumers through these events reached out in surprising ways to audiences through the use of virtual spaces.

Virtual Market 4 in Japan was a virtual reality exhibition that used the revolutionary ‘VR Chat’ platform to present and sell wares to its users, mostly in the form of custom cosmetics for user’s virtual avatars. However, this year there was one big auto giant that seized the opportunity to reach audiences through the Metaverse by making a virtual, interactive exhibition space. Audi created an exhibit for the Audi e-tron Sportback, allowing users to take the vehicle for a virtual spin around their custom-designed track. The event had over 700,000 attendees, which makes this the largest virtual event in existence. 

 

Source : Animal Crossing

 

Government and the Digital Planes

Virtual events aren’t just reserved for the likes of private companies; government entities too have been dabbling in the virtual spaces of the Metaverse. These have ranged from simple online exhibits to entire worlds created within video games to spread messages to the citizens of these nations.

During the presidential race, Biden-Harris’s campaign put together a very special reminder for the citizens of the United States to go out and vote with the island they created on the wildly popular Nintendo Switch title, Animal Crossing. The island, named Biden HQ, included intricate details to make the virtual space really seem like a virtual field office for the campaign, including a packed staff office, voting booths with instructions on how to vote, and a virtual Joe Biden wandering around the island.

South Korea’s Blue House had also gotten into the Metaverse this year, utilizing the powerful creation tools of Minecraft to create a virtual world for citizens to visit. Normally, every year, the Blue House opens up for visits from the youth of South Korea on Children’s Day. However, as a result of the global pandemic, this was not possible this year, which led to a very creative solution from President Moon’s staff. The Blue House server was created to give children around the country a chance to visit the Blue House and many other sites virtually, creating a sense of community that would have otherwise been missing if the annual tradition had not carried on.

 

Source : Jepeto

 

Metaverse Music

Culturally, the Metaverse has also evolved. Music Idols are being represented through virtual avatars on online platforms, which create a connection between audiences and members of these groups that has been unfelt before.

Zepeto, the augmented reality chatroom app, has made the famous KPOP idol group, BLACKPINK, their official virtual models earlier this year. After making this official, the group announced it would hold a virtual fansign through the app, as meet and greets were made nigh impossible due to the global situation. The group also created a performance using their digital avatars in partnership with Selena Gomez under the title of “Ice Cream” earlier this year. 

Not to be outdone, gaming has also proven to be an attractive space for artists to release new hits and create virtual concerts. Travis Scott and Marshmello have both found great success with Fortnite. In April, Travis Scott’s Astronomical performance brought almost 30 million attendees online to view the playable concert series, where the larger than life performer debuted his new track “The Scotts” to audiences around the world.

Throughout 2020, our social interactions and popular culture are starting to blend together in a virtual world where governments, companies and popular cultural icons come together to occupy the same space. 2020 won’t be the end of the Metaverse however, as companies and other entities have learned these virtual spaces have high potential for reach and can help make connections with a consumer base that has moved to a more virtual-centric lifestyle.

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Hi, speed : iPhone 12 launch event

November 1, 2020

[EIDETIC INSIGHT] Hi, Speed : iPhone 12 launch Event

by Kenneth Nienhuser

 

Apple has always been keen on innovation and reaching audiences in new ways. Now with the series of launch events and announcements we have seen from them, these strategies are bearing fruit.

 

Source : apple

The iPhone 12 launch event on October 13th revealed 4 new phones, including the new iPhone 12 mini. These phones include 5G capabilities and an improved camera, making them an attractive upgrade for Apple users everywhere. The presentation had the same great production quality that we are used to seeing from Apple, and it seems that even in the COVID-19 pandemic, they don’t seem to be holding back.

The hype certainly paid off. Within the first 24 hours of sales, the iPhone 12 outperformed the iPhone 11 by around 800,000 units, totaling to approximately 2 million units sold. A large percentage of the demand comes from China, where 5G is more readily available for use.

 

But that wasn’t the only event Apple held. A few days ago they held another event. On November 10th Apple revealed its new hardware with the Apple M1 Chip. The presentation also covered the next in the series of Mac Books, as well as the Mac Mini that will come standard with the M1 chip.

This is important because this transition means that the Mac Books will also be touting 5G capabilities as well, which will certainly appeal to Chinese audiences. Apple stocks have been on the rise since this reveal, and things are looking bright for the Apple brand.

 

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Esports: United in a Socially Distant Era

October 1, 2020

[EIDETIC INSIGHT] Esports: United in a Socially Distant Era

by Kenneth Nienhuser

 

While the world has been changing rapidly over the course of 2020, with everyone now working or studying from home, one form of entertainment has fought to adapt to these changes and remain vigilant for fans around the world: esports.

COVID 19’s impact on the gaming industry has not been small by any stretch of the imagination. Events all around the world had to be canceled in response to the pandemic. As a result, new rules and formats had to be applied to ensure the safety of not only players and organizers, but the fans as well.

This, as we have seen, has led to esports leagues adopting a hybrid of streaming and online play, compared to the LAN formats we all know and love. It is a different feel, for sure, without the roar of the crowd cheering for their teams, or fans lining up after a match to shake hands with the winning players.

Source : Michal Konkol / Riot

“But. What has been the effect on viewership?”

If League of Legends serves as any indicator, they seem to be doing just fine. Better than fine, actually. LCS reported that this year’s summer split had higher viewership than it has had since 2016. To top that off, at Worlds, they’re getting more viewership than ever before. Dexerto reported that Day 1 of the LoL Worlds 2020 destroyed the previous year’s record with 1.15M peak viewers.

 

CS:GO has also seen its fair share of viewership success, with hikes up to 113.2% over the previous year, back during the ESL Pro League in April.

It seems that despite the changes, fans are now more engaged than ever with esports. Whether this is due to increased screen time as fans are stuck at home, or from strategies taken by organizers to increase viewership, the verdict is undecided.

 

“So what happens next?”

Technology is only improving from here. With 5G infrastructure becoming more established around the world, streaming can only stand to spike from here, garnering viewership for esports from viewers who may not have been able to tune in before. This makes viewership, and even online attendance, of esports tournaments and festivals, an increasingly attractive option for event organizers. Though China and Korea remain firmly in the lead for 5G coverage, the US has been making great strides in the coverage major carriers offer.

Even after the pandemic subsides, these lessons will change the way esports are viewed and celebrated. This experience will certainly be utilized to improve the esports ecosystem, like reduced staffing costs with online set-ups or providing safer settings for players at tournaments, utilizing distancing and better health standards. 2020 has made a big impact on the way esports are done, and in many ways this will improve the longevity and stability of the future of the industry.

 

 

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Live Commerce, a potential cure to the retail industry’s COVID19 plight

September 1, 2020

[EIDETIC INSIGHT] Live Commerce, a potential cure to the retail industry’s COVID-19 plight.

by Kenneth Nienhuser

 

With the pandemic still hot in the US, the retail industry has suffered as customers do not flock to areas like malls, outlets, or department stores as they observe social distancing and self-quarantine. In fact, within the first week of June, more than 2,100 stores closed across the US, and as many as 25,000 stores are expected to follow suit throughout the year. When comparing that with last year’s total store closings of 9,300, the impact of COVID19 is clear to see.

There may be hope, however, for the retail industry, and the answer lies in Live Commerce, a form of stream shopping that allows for customers to watch products be previewed, tried on, and tested on live stream, with one-click or other expedient forms of purchase enabling seamless transactions between seller and buyer.

 

Source : ©Alizila

China Leads Ecommerce

Does it work? Just ask China. In 2019, Chinese consumers outspent the US and UK in online purchases in 2017, and with an impressive $1.935 trillion in ecommerce sales recorded for 2019, there is some serious cash being spent online. While that is in no small part due to the smart strategies taken by ecommerce giants like Alibaba and Taobao, there’s no denying the incredible impact that live commerce has brought.

In one two hour live commerce streaming campaign, Maybelline sold more than 10,000 lipsticks, which is around $210,000 USD. On Single’s Day of last year, sales from Tmall’s live commerce service garnered sales of $2.9 billion, according to Alibaba Group.

There also does not appear to be any slowing down for the growth of ecommerce in China, as analysts predict this growth will last through 2023.

 

Source : dote, shopping party

Where does it fit into US Retail?

So it’s successful overseas, how can it translate in the US? Well it’s already begun, just not at the scale China or APAC is running at.

Amazon launched Amazon Live in 2019, its own live commerce service, where hot items from the Amazon store are put on display and presented by creators. Dote also released Shopping Party, a feature that replicates the mall shopping trip on your smart phone, complete with influencers streaming trying on outfits and a chat box to interact with them.

The US is late to the game, but that doesn’t mean they can’t bounce back. With online shopping the only viable option for those trapped in quarantine or for those wishing to maintain social distancing, it is an excellent time for retailers to experiment with this highly successful formula.

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