2024 Gamescom Exhibitors Guide (booking, schedule, service)
July 2, 2024
2024 Gamescom Exhibitors Guide (booking, schedule, service)
Welcome to the comprehensive guide for exhibitors at Gamescom 2024. This guide will provide essential information to ensure a successful and smooth experience at one of the world’s largest gaming conventions.
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Increasing Exhibitors
As of February 29, 2024, early bird registration for Gamescom 2024 has closed. This year, Gamescom has seen a 21% increase in the number of exhibitors compared to its record-breaking year in 2019. This represents a 28% increase over 2023, with a 66% rise in booked exhibition space. A total of 42 countries have registered early, with many participating through national pavilions. Confirmed participants include South Korea, the United Kingdom, the United States, Australia, Belgium, France, Greece, the Netherlands, Spain, Switzerland, and Turkey.
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Gamescom Exhibitors Guide #1
Schedule
The official schedule for 2024 Gamescom is from Wednesday, August 21 to Sunday, August 25.
The event will have separate schedules for the B2B (Business Area) and B2C (Entertainment Area) sectors. Please refer to the following table for details:
- • B2B (Business Area): Open for business meetings and networking.
- • B2C (Entertainment Area): Open for general public entertainment and consumer engagement.
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Gamescom Exhibitors Guide #2
Exhibition Hall
Gamescom is held at the massive Koelnmesse exhibition center, covering an area of 700,000 square meters, making it the largest gaming show globally. The exhibition is divided into B2C, B2B, merch store, and event areas.
- • B2B Halls: Halls 2-4
- • B2C Halls: Halls 6-10
- • Merchandise Hall: Hall 5
- • Gamescom ONL1 Event: Hall 7
You’d better download the following Gamescom hall plan images on your phone in advance!
Navigating the vast Koelnmesse center can be challenging, so it is advisable to save the map on your phone. Entry points are located at the east, west, south, and north gates.
Other useful links and downloads
Make sure to determine which entrance is closest to your destination hall. Maps are also available at hall entrances, where “Level 1” and “Level 2” indicate the floors.
Since the B2B area spans multiple floors, plan your movements with ample time, especially if you have scheduled meetings. For shortcuts, refer to the additional post linked in the guide.
Gamescom Exhibitors Guide #3
Booking a Booth
With the early bird period concluded, booth applications now follow regular pricing. Booth costs at Gamescom include rental fees, energy costs, deposits (facility usage fees), and mandatory contributions to the German Trade Fair Industry Fund.
Gamescom Booth prices vary based on type (e.g., corner stand, island stand), so calculate costs on the Gamescom business site before applying.
Booth applications are only accepted online. Note that costs differ if you only rent a B2B booth, so verify prices on the site in advance. Key regulations for booth rental include:
- B2B rental cannot exceed 1.5 times the B2C rental area.
- Consumer-related (end-user) game companies must apply for a B2C booth to rent a B2B booth.
- Booth allocation is at the discretion of the organizer.
- Deposits (facility usage fees) are settled after the exhibition concludes.
Once your booth rental is confirmed, it’s just the beginning. Ensure you understand booth installation regulations, design restrictions, and undergo the design approval process.
Working with an agency can help navigate these requirements efficiently.
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Gamescom Agency: Eidetic Marketing
Eidetic Marketing, the agency behind successful campaigns for HYBE IM and BMW at Gamescom 2023, combines global talent and local trends to help game companies achieve their KPIs. Our strategic planning aligns with on-ground execution, delivering seamless and effective results.
Given the diverse international audience at Gamescom, multilingual staff are crucial. Our global team speaks English, German, Japanese, Chinese, and French, ensuring smooth communication and engagement with visitors. Our positive energy and cohesive teamwork resonate well with attendees.
As a dedicated Gamescom agency, our strengths lie in trend-aligned exhibition planning and robust execution. From operational know-how to dining recommendations, our extensive local knowledge adds significant value.
We look forward to another exciting and successful Gamescom this year!
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Next: Gamescom Real Tips for Exhibitors From Parking to Store
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