G-Star Korea 2025: Everything You Need to Know

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The Return of Korea’s Largest Game Show

G-Star Korea 2025 marks its 21st anniversary this year. The show runs from November 13 to 16 at BEXCO, welcoming leading names in global gaming. As Korea’s biggest game exhibition, G-Star continues to grow as a global platform that connects developers, publishers, and players.

In this article, we take a closer look at the G-Star 2025 schedule and some of the most eye-catching booths.

🔎 Our Article: How to Exhibit at G-STAR Korea?

G-STAR 2025 Schedule Overview

This year’s program features a dynamic mix of business, entertainment, and community events over four days:

From game launches and e-sports tournaments to cosplay and networking sessions, the show offers something for everyone in the gaming community.

*G-STAR Indie Showcase: The G-STAR Indie Showcase highlights outstanding indie games from Korea and abroad. In particular, it offers developers a platform to exhibit, communicate with players, and gain visibility within the global gaming community.

Featured Exhibitors at G-Star Korea 2025

The BTC Exhibition Hall at G-Star Korea 2025 will feature major game companies and organizations across large, themed booths. NC (A06), Krafton (A01), and Webzen (E09) anchor the show floor with the biggest spaces, joined by Netmarble, Google Play, and Gravity at the center.
In addition, Government and regional agencies such as KOCCA and Gyeongnam Global Game Center also return to support indie and startup creators.
Each booth layout reflects the unique identity of its brand, offering visitors an immersive look at Korea’s gaming ecosystem.

The Biggest Booth: NC

For the first time, NC (NCSOFT) steps in as the main sponsor of G-Star Korea 2025, unveiling its largest-ever booth with 300 booths (2,700㎡) — a space dedicated to showcasing its new game lineup.

NC’s showcase will feature:

• ✔️AION 2 (launching November 19)
• ✔️Cinder City – an open-world tactical shooter
• ✔️Time Takers – a next-generation time survival shooter
• ✔️Limit Zero Breakers – an anime-style action RPG
• Plus, one unannounced title revealed exclusively on-site

The booth’s futuristic design emphasizes immersion and storytelling — a physical extension of NC’s creative universe.

At its center, a massive cinematic LED dome will showcase exclusive in-game footage and cinematic content. Visitors can expect a spectacular large-scale display that brings NC’s new titles vividly to life.

Krafton: Palworld Mobile Takes the Stage

Meanwhile, Krafton will present two themed spaces at G-Star 2025.

The main booth is designed as a Palworld Mobile experience zone, where visitors can play the game and join various themed events.
Players can take part in tutorials, on-site missions, and alpha test sign-ups for Palworld Mobile.

Above the main area, CAFE PUBG will serve as an interactive rest space themed around the PUBG: Battlegrounds universe.

Here, visitors can enjoy themed donuts and drinks while browsing a selection of PUBG merchandise.
Exclusive items include keyrings, cushions, umbrellas, tumblers, and magnets — all designed for fans attending the show.

KRAFTON at G-STAR 2025 & CAFE PUBG

Webzen: Gate of Gates Debut

Webzen returns to G-Star with a 100-booth exhibition (about 900㎡), premiering its new title Gate of Gates.
Visitors can also explore interactive spaces featuring its in-house game Tervys and character brand Webzen Friends, alongside developer talks, cosplay showcases, and on-site reward events like lucky draws and stamp missions.

Why G-Star 2025 Matters

G-Star has long played a central role in Korea’s gaming culture — not only as a trade exhibition, but as a festival for players.
For Korean gamers, it’s a rare chance to experience new titles firsthand, meet developers, and feel the excitement of the industry up close.

Every year, B2C game companies compete to capture fans’ attention through bold booth designs and immersive storytelling.
From interactive zones to live showcases, each space reflects the personality of its game IP, turning BEXCO into a living, breathing game world.

Ultimately, G-Star is about more than just announcements or business deals. It’s where brands and players connect through creativity and experience.

At Eidetic Marketing, we participate in G-Star every year to support our partners and explore new creative opportunities.
If your brand plans to exhibit at G-Star 2026, feel free to reach out — we’d love to collaborate and help bring your booth experience to life.

Explore G-Star Portfolio

WEBZEN 2024 G-STAR
EA Sports 2023 G-STAR

How to Write an RFP for G-STAR Booth Design & Production

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What to Include in Your G-STAR Booth Proposal

A great proposal starts with a great RFP. At G-STAR, your booth should go beyond attractive design—it should reflect your brand identity and immerse visitors in your IP. Your RFP (Request for Proposal) becomes the foundation for turning those ideas into reality.

Whether your goal is viral social content, high visitor engagement, or a bold brand statement, a well-crafted RFP helps your agency align with your vision and deliver an exceptional result.

Here’s how to structure your G-STAR RFP for clarity, efficiency, and impact:

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Essential Elements of a G-STAR RFP

1. Project Overview

Provide essential background and goals to guide strategy and creative planning.

• • Event Name, Date, and Venue
  (e.g. G-STAR 2025, Nov 13–16, BEXCO, Busan)
• • Participating Game/IP and Unique Selling Points (USPs)
  (e.g. cross-platform gameplay, global fanbase, new launch)
• • Target Audience or Region
  (China-only, Asia-wide, global)
• • Exhibition Goals & KPIs
  (brand awareness, media impressions, foot traffic, demo play count)

2. Booth & Experience Design

Outline the physical layout and overall visitor experience of your booth.

• • Zone and Booth Info
  BTC / BTB / Outdoor, assigned booth number, floor plan (if available)
• • Booth Dimensions and Flow
  Booth size (width × depth).
  (If you have any specific entry points, nearby anchors, or visitor flow insights, feel free to include them.)
• • Core Booth Elements
  Main stage, LED screen, demo zones (PC/mobile/console), merch zone, photo zone, info desk, storage, queue setup, etc.
• • Quantity & Specifications for Each Element
  (e.g. 10 PC demo units, 3 LED walls, 2 photo zones)
• • Design Direction
  Desired theme, visual tone, concept keywords, and brand references (color palette, typography, etc.)
• • IP Prioritization
  Space allocation or messaging focus by title or content category

3. Content & On-Site Operations

Define what needs to be created, who will support the event, and how interactions will happen.

• • Multimedia Requirements
  Trailers, teaser videos, gameplay loops, branded motion graphics
• • Merchandise
  Items to be produced and displayed
• • Gamified or Interactive Experiences
  Stamp rallies, quizzes, mini-games, missions
• • Staffing Needs
  Cosplay models, MCs, operational staff
• • Language Requirements
  (e.g. English, Spanish, Japanese support for international visitors)

4. Budget, Timeline & Submission

Help your agency align feasibility with creativity from the start.

• • Total Budget Range
  Specify whether VAT is included and whether flexibility exists
• • Proposal Timeline
  Submission deadline, result announcement, contract date, production kickoff
• • Required Submission Materials
  Proposal, company profile, exhibition portfolio (G-STAR experience preferred), staffing plan, itemized estimate
• • File Format & Method
  PDF via email, file transfer platform, or shared drive link
• • Evaluation Criteria
  Creativity, brand fit, feasibility, industry experience, and cost transparency
  (Include scoring breakdown if available)

Include your logo, gameplay footage, and key visual assets to help agencies create more customized and creative proposals. The more detailed your RFP, the more powerful the results.

※ If you require an NDA, be sure to request it early and allow time for mutual review and signing.

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Set Your G-STAR RFP Up for Success

A strong RFP sets the tone for everything that follows—from creative ideas to final execution. When your goals, priorities, and materials are clearly defined, your agency can respond with sharper strategies and more compelling proposals.

Over the past few years, we’ve brought ideas to life on the G-STAR show floor—whether it was Webzen’s standout 2024 booth, EA Sports’ immersive setup in 2023, Flint’s subculture-inspired space in 2022, or SHIFTUP’s Nikke debut in 2021.

If you’re planning your next G-STAR activation, make your RFP the first step toward a booth that turns heads and delivers on your goals.

How to Exhibit at a Korean Game Show G-STAR Korea

The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.

Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).

As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.

To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.

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How to Exhibit at G-STAR 2025?

Booth Application Schedule

• • Early Application
  February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
  10% discount on booth fees

• • General Application
  May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
  $1,300 per standard booth (3m x 3m)

 

How to Apply for G-Star Korea

Register on the official G-STAR website and complete the online application form.

G-Star Korea Booth Discount Information

• • 10% off for early applications

• • Additional 10% off for companies that participated in G-STAR at least once in the past 2 years

• • 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations

📌 Discounts apply to the first 50 booths only.

For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.

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G-star Korea 2025 Preparation Roadmap

A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:

June–July: Planning Phase

• • Send RFPs and choose your exhibition marketing agency

• • Plan your booth layout and develop a creative concept to highlight your game IP

• • Secure popular cosplayers, influencers, and media early

August–September: Production Phase

• • Finalize booth design with immersive brand visuals

• • Prepare promotional events (both online and onsite)

• • Develop game demos, trailers, and interactive content

• • Begin costume production for cosplay

• • Create brochures and media kits in multiple languages

• • Design and produce themed merchandise or giveaway items

• • Sign sponsorship deals (gaming gear, prize support)

October–November: Onsite Operation Prep

• • Launch PR campaigns: press releases, social media, influencer marketing

• • Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.

• • Coordinate B2B meeting schedules

• • Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)

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Booth Design Trends at G-STAR Korea?

Brand-first design is on the rise.

We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.

Webzen’s 2024 Booth: A Case Study

Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.

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Turning Engagement into Meaningful Data

A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.

Turning Booth Engagement into Actionable Data



We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:

✔️KPI Checklist

• • duration of visitor engagement 

• • Participation rate, mission completion rate, and dropout rate

• • Social media engagement and hashtag mentions

• • Reward redemption rate after event participation

By defining these metrics in advance, we help turn passive attention into measurable performance.

 

Tracking Behavior Through Missions & Instant Rewards

For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.

This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.

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G-Star Booth Guidelines Related to Game Content Ratings

1. Rating Labeling

Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.

2. Booth Wall Requirements

For mature-rated content, enclose gameplay zones with walls to restrict visibility.

3. Age Verification

Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.

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G-Star FAQ

For a Successful G-Star Korea 2025

If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.

Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.

At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?

Watch the behind-the-scenes story in our showcase video.

How We Built Korean Game Show G-STAR Korea

Webzen G-Star Korea 2024

Webzen G-Star Korea 2023

EA Sports G-Star Korea 2023

SHIFTUP G-Star Korea 2022

11 Lifesaver Essentials for G-Star Korea Exhibitors

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When exhibiting at G-Star Korea, preparation is key to ensuring a smooth and successful event. Here are 11 essential items you should bring with you, based on tried-and-true experience from seasoned exhibitors.

1. Fanny Pack

A fanny pack is essential for keeping your hands free while ensuring you have quick access to important items like scissors, stickers, and portable chargers. It allows you to move around the booth efficiently without constantly searching for your tools.

2. Branded Items

Why do we wear T-shirts, hoodies, and jackets with our company logo? The first reason is to ensure everyone knows we’re part of the same team, even from a distance. It creates a sense of unity and makes it easy to identify team members. The second reason is to promote our company. We take pride in creating stylish, high-quality branded items that not only look great but also represent our brand well. In fact, we’ve had clients request design services after seeing our shirts. It’s a part of our commitment to detail and something we’re always proud of.

3. Whiteboard

A whiteboard is invaluable for managing inventory in your designated storage container, which will be located close to your G-Star booth. This is where you’ll store most of your merchandise. Using a whiteboard allows you to easily track and update stock quantities, making it much easier to manage inventory changes on the fly. This is one of those practical tips that come from years of experience at G-Star.

4. Printer

A printer is essential for quickly printing scripts, schedules, wrap-up meeting notes, and simple graphics. It’s especially useful for scripts — during rehearsals, any changes that need to be made can be promptly edited and reprinted. Having a printer on hand allows for immediate updates and ensures everyone has the most current information.

5. Stickers

Various stickers are incredibly versatile and can be used for a variety of purposes:

• • Logo Sticker
• • Icon Sticker
• • Box Sticker

Stickers are especially useful for labeling personal items during the setup period when many people are on-site. It’s easy for drinks like coffee to get mixed up, particularly in Korea, where iced Americanos are incredibly popular. Since the drinks all look the same, having a designated icon sticker makes it easier to identify your own.

Icon stickers are visually intuitive, making them perfect for quick identification. Box stickers are also useful for clearly labeling boxes for storage or disposal, making the packing process much more organized after the event.

6. Walkie-Talkies

Effective communication is crucial during an event like G-Star, and walkie-talkies are essential for keeping your team connected. When using walkie-talkies, it’s important to clearly identify yourself both when speaking and when responding. With dozens of people potentially sharing the same channel, things can quickly become chaotic, so clear communication is key to maintaining order and efficiency. This simple practice ensures that everyone knows who is talking and helps avoid confusion.

7. Lanyards

Having lanyards with ID badges for your team not only looks professional but also helps with security and identification of members on site. Make sure they’re comfortable for all-day wear.

❗️Sometimes you might need name tag cases when you participate gaming convention. Here’s why. [Link]

8. Safety Helmets

The G-Star organizing committee closely monitors compliance with safety regulations throughout the setup period. As they regularly inspect the site to ensure all safety measures are followed, it’s crucial to bring and wear safety helmets during this time. Make sure your team is prepared to adhere to these guidelines to avoid any issues.

9. Pain Relief Patches

It’s a good idea to apply pain relief patches in advance, especially if you know you’ll be on your feet all day, carrying heavy items, or doing a lot of walking around the venue. Muscle aches are almost inevitable in this kind of environment. For those experiencing more severe pain, larger patches might be necessary. In Asia, smaller “coin-sized” patches are quite popular and effective. You can pick these up at a local pharmacy. Applying them to sore areas before heading out to the site can make a big difference, helping you feel lighter and more comfortable throughout the day.

10. Energy Bars

Working on-site can be incredibly hectic, leaving little to no time for proper meals. You’re constantly on the move, expending a lot of energy throughout the day. Keeping snacks like energy bars, chocolates, and candy on hand is highly recommended. These quick bites provide a much-needed energy boost, helping you stay focused and productive even when you can’t take a break for a full meal.

11. Comfortable and Warm Clothing

Korean winters can be quite cold, especially in November. If you’re managing an outdoor booth, long puffer jackets and hand warmers are essential. Comfortable shoes are also a must since you’ll be standing and walking around for long periods. At G-Star, you could log up to 30,000 steps a day, so make sure your footwear is up for the challenge!

By bringing these 11 essential items, you’ll be well-prepared to handle any situation that comes your way at G-Star. Proper preparation not only ensures a smoother experience but also helps your team stay focused on what really matters.

G-Star Korea Gaming Expo Booth Design & Operation Tips

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G-Star is the biggest game expo in Korea, held annually at BEXCO in Busan. The event attracts thousands of gamers, with long lines forming even before the exhibition opens, making it one of the most popular gaming events and festivals in the country.

Having managed the exhibition planning and operations for major game companies like Webzen, Tencent, Wemade, and Shift Up over the past 11 years, we have accumulated significant experience. Here are some key tips we consider essential when preparing for G-Star.

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G-Star Korea Booth Design & Concept

Designing an effective and engaging booth is crucial for a successful exhibition at G-Star. Here are some key tips and important considerations for creating a standout booth concept.

• Define Your Theme and Identity

Establishing a clear and strong theme that aligns with your game’s identity is essential. This includes designing spaces that enhance engagement and make visitors feel like they are stepping into the game’s world. High-quality visuals, costumes, and props should be meticulously crafted to reflect the game’s characteristics and immerse visitors in the game.

• Seamless User Flow

Plan the layout to ensure a smooth flow for visitors from entry to exit. A well-organized layout that guides visitors through various interactive zones and activities ensures a memorable and enjoyable experience. Make sure the transition between different sections is smooth, allowing visitors to fully immerse themselves in the game’s world without confusion or congestion.

• Immersive and Interactive Experiences

Create an environment where visitors can deeply engage with the game. Incorporate interactive elements such as life-sized character displays, demo stations, themed environments, and captivating storylines to effectively convey the game’s atmosphere. Consider adding features like photo booths, character voting areas, and stamp tours, where visitors can collect stamps through different activities to receive merchandise.

By focusing on these elements, you can create a booth that not only attracts attention but also provides a memorable and engaging experience for all attendees.

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Cosplay Tips

• Professional Cosplay

G-Star is also a cosplay festival. Nowadays, even amateur cosplayers have high-quality costumes. Poor preparation can leave a negative impression. For Webzen, we collaborated with professional cosplayers suited to the subculture game genre. Korea’s top cosplay model, ‘Aza Miyuko‘, portrayed the character ‘Cecilia‘ from the game Terbis. Professional cosplayers not only wear costumes but also deeply study the characters to perform with synchronized expressions, poses, and movements. This dedication drew significant attention from gamers and impressed even the game creators.

• High Quality of Costume

There’s a saying, “The devil is in the details.” It means that thorough attention to detail is crucial. Working with our costume and weapon production partners, we had to play the role of the devil, meticulously inspecting and replicating even the smallest details. From wrinkles in costumes to minute color differences, nothing was overlooked. We conducted multiple tests and rehearsals with cosplayers until the day before the G-Star opening.

Invisible details matter. Our professional spirit aligned with the cosplayers, who passionately studied every detail, from character movements to narration. Though it was a painstaking process, the result was an unparalleled level of detail that created a profound impact.

Merchandise Tips

• Merch Lists Flood the Web

When G-Star opens, bloggers and YouTubers quickly post about the event’s merchandise, sparking competition. For attendees, obtaining merchandise is a source of happiness, and for fans, it’s a cherished collectible. Therefore, merchandise is not just a product but a medium for conveying brand experiences.

• Merch For Event Participation

For the Flint-Astra exhibition, we planned eight types of merchandise, including blankets, stickers, removable stickers, magnets, large mouse pads, tumblers, prism card tags, and playing cards. We categorized items from C-level to S-level to boost event participation.

• Connecting Booth Events Using Merch

Webzen also paid close attention to merchandise quality. From Webzen Friends brand products to unique IP-themed goods, we prepared a ‘Webzen Menu’ to showcase over 15 types of merchandise at a glance. We pre-planned user pathways connecting outdoor booth events, popularity voting, demo zones, and social media events, designing a stamp event that allowed gamers to enjoy collecting merchandise as part of the booth experiences.

Planning a Stage Event for G-Star Korea

Planning effective stage events is crucial for a successful G-Star exhibition. Here are some key tips for creating engaging and memorable stage events.

• Designing Engaging Stage Programs

First, designing stage programs is essential. Engaging programs attract and retain visitors, encouraging them to stay longer and return. To avoid empty seats and a dull atmosphere, curate interesting content with intriguing guests and activities like OX quizzes, mini-games, tournaments, and lucky draws. It’s also important to be flexible and ready to adjust the program based on the live audience’s reactions.

• Hiring a Skilled MC

Second, hiring a skilled MC is vital for managing stage events. Having multiple scripts and cue sheets ready for unexpected situations ensures better preparedness. An MC who enjoys gaming, connects well with the audience, and thinks on their feet can keep the energy high and effectively manage the crowd, making the event more dynamic and engaging.

• Conducting Thorough Rehearsals and Simulations

Lastly, conducting thorough rehearsals and simulations is crucial for ensuring both safety and fun. Comprehensive rehearsals and scenario simulations help in planning for smooth and safe events. Balancing entertainment and safety through proper planning provides an enjoyable experience for all attendees.

Implementing these strategies will make stage events at G-Star both captivating and secure, leaving a lasting impression on all visitors.

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