How to Write an RFP for G-STAR Booth Design & Production

---

What to Include in Your G-STAR Booth Proposal

A great proposal starts with a great RFP. At G-STAR, your booth should go beyond attractive design—it should reflect your brand identity and immerse visitors in your IP. Your RFP (Request for Proposal) becomes the foundation for turning those ideas into reality.

Whether your goal is viral social content, high visitor engagement, or a bold brand statement, a well-crafted RFP helps your agency align with your vision and deliver an exceptional result.

Here’s how to structure your G-STAR RFP for clarity, efficiency, and impact:

---

Essential Elements of a G-STAR RFP

1. Project Overview

Provide essential background and goals to guide strategy and creative planning.

• • Event Name, Date, and Venue
  (e.g. G-STAR 2025, Nov 13–16, BEXCO, Busan)
• • Participating Game/IP and Unique Selling Points (USPs)
  (e.g. cross-platform gameplay, global fanbase, new launch)
• • Target Audience or Region
  (China-only, Asia-wide, global)
• • Exhibition Goals & KPIs
  (brand awareness, media impressions, foot traffic, demo play count)

2. Booth & Experience Design

Outline the physical layout and overall visitor experience of your booth.

• • Zone and Booth Info
  BTC / BTB / Outdoor, assigned booth number, floor plan (if available)
• • Booth Dimensions and Flow
  Booth size (width × depth).
  (If you have any specific entry points, nearby anchors, or visitor flow insights, feel free to include them.)
• • Core Booth Elements
  Main stage, LED screen, demo zones (PC/mobile/console), merch zone, photo zone, info desk, storage, queue setup, etc.
• • Quantity & Specifications for Each Element
  (e.g. 10 PC demo units, 3 LED walls, 2 photo zones)
• • Design Direction
  Desired theme, visual tone, concept keywords, and brand references (color palette, typography, etc.)
• • IP Prioritization
  Space allocation or messaging focus by title or content category

3. Content & On-Site Operations

Define what needs to be created, who will support the event, and how interactions will happen.

• • Multimedia Requirements
  Trailers, teaser videos, gameplay loops, branded motion graphics
• • Merchandise
  Items to be produced and displayed
• • Gamified or Interactive Experiences
  Stamp rallies, quizzes, mini-games, missions
• • Staffing Needs
  Cosplay models, MCs, operational staff
• • Language Requirements
  (e.g. English, Spanish, Japanese support for international visitors)

4. Budget, Timeline & Submission

Help your agency align feasibility with creativity from the start.

• • Total Budget Range
  Specify whether VAT is included and whether flexibility exists
• • Proposal Timeline
  Submission deadline, result announcement, contract date, production kickoff
• • Required Submission Materials
  Proposal, company profile, exhibition portfolio (G-STAR experience preferred), staffing plan, itemized estimate
• • File Format & Method
  PDF via email, file transfer platform, or shared drive link
• • Evaluation Criteria
  Creativity, brand fit, feasibility, industry experience, and cost transparency
  (Include scoring breakdown if available)

Include your logo, gameplay footage, and key visual assets to help agencies create more customized and creative proposals. The more detailed your RFP, the more powerful the results.

※ If you require an NDA, be sure to request it early and allow time for mutual review and signing.

---

Set Your G-STAR RFP Up for Success

A strong RFP sets the tone for everything that follows—from creative ideas to final execution. When your goals, priorities, and materials are clearly defined, your agency can respond with sharper strategies and more compelling proposals.

Over the past few years, we’ve brought ideas to life on the G-STAR show floor—whether it was Webzen’s standout 2024 booth, EA Sports’ immersive setup in 2023, Flint’s subculture-inspired space in 2022, or SHIFTUP’s Nikke debut in 2021.

If you’re planning your next G-STAR activation, make your RFP the first step toward a booth that turns heads and delivers on your goals.