EIDETIC Leads Official Sponsor Partnership for Hisense

Global marketing consultancy EIDETIC is leading the official sponsor partnership campaign for World Cup sponsor Hisense ahead of the 2026 FIFA World Cup.

The project is a large-scale local campaign that will take place across the United States, Canada, and Mexico, covering more than 10 major cities. During the World Cup, the campaign will serve as a strategic sports marketing initiative.
It is designed to expand Hisense’s brand value and global fan influence. EIDETIC will oversee planning, design, interactive content development, and operations. The work includes large-scale popup booths and on-site experiences for World Cup SFE and FFF. (SFE refers to Stadium Fan Experience, while FFF refers to FIFA Fan Festival.)

Global Sports Marketing Expansion

Founded in 2011, EIDETIC is a global integrated marketing consultancy headquartered in Los Angeles, with offices in Shanghai and Seoul. The company has executed sports marketing projects for Midea, a sponsor of Manchester City FC. It has also worked with Roborock, a sponsor of Real Madrid CF. Through these projects, EIDETIC has led global campaigns based on brand partnerships and sports sponsorship strategy.

EIDETIC has also created experiential spaces at major global exhibitions such as CES and IFA. These spaces reinterpret product competitiveness through sports and entertainment-driven experiences. Through this approach, the company has developed a strategy that connects mega events, popup booths, and media promotion with sports to create a continuous brand experience.

New Standard for Fan Experiences

EIDETIC previously oversaw EA Sports’ World Cup branding during the 2022 Qatar World Cup, demonstrating its ability to integrate strategy, creative, and operations within the sports marketing field. The latest World Cup partnership with Hisense is expected to further prove EIDETIC’s expertise and execution capabilities in global sports marketing.

Original Korean coverage: Seoul Economic Daily