CES Booth Design: 3 Lessons from
Roborock’s Award-Winning Exhibit

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Effective CES booth design is not defined by size alone.

At CES 2026, Roborock’s approximately 495-square-meter exhibit received a Silver Award at the BOSS Awards.

The achievement was particularly significant at a show that brought together more than 4,100 exhibitors across 2.6 million net square feet of exhibit space. In an environment filled with large-scale architecture, product launches, LED installations, and immersive technology, Roborock demonstrated that strategic planning can create impact beyond physical scale.

For companies now planning a CES 2027 exhibit, the project offers three practical lessons.

1. 1. Make every square foot count.
2. 2. Let the product prove itself.
3. 3. Align strategy and execution.

View the official CES 2026 event statistics.

Case Study: Roborock at CES 2026

What Are the CES BOSS Awards?

The BOSS Awards, short for Best of Show Stand Awards, recognize outstanding experiential exhibits presented at CES.

The awards evaluate more than visual appearance. Judges consider how an exhibit uses spatial design, technology, product demonstrations, visitor participation, and brand storytelling to create a complete experience.

The 2026 awards recognized 30 exhibits that stood out on the CES show floor. The Top 10 included global technology, mobility, electronics, and industrial brands supported by some of the world’s leading advertising, experiential, and exhibit production agencies.

CES 2026 BOSS Award Top 10

1. 1. Waymo
2. 2. LG Electronics
3. 3. Doosan
4. 4. Brunswick Corporation
5. 5. Panasonic
6. 6. Oshkosh Corporation
7. 7. Roborock
8. 8. Clarios
9. 9. TCL Corporation
10. 10. John Deere

How Roborock Turned CES Booth Design into a Brand Experience

Technology brands often arrive at CES with strong products, detailed specifications, and ambitious launch plans. The greater challenge is translating that technical value into an experience visitors can understand within seconds.

A visually impressive booth is not necessarily an effective one. Large LED displays may attract attention without explaining why a product matters, while dense product displays can demonstrate range without establishing a clear brand position.

Roborock’s CES 2026 exhibit approached this challenge differently. Rather than presenting the booth as a collection of product stations, the experience positioned Roborock as an advanced robotics and lifestyle technology brand. Residential environments, live product demonstrations, interactive activities, performance programming, and branded digital content worked together within one spatial narrative.

The technology was not simply described; it was placed in situations that made its value immediately clear. The BOSS Award recognition reflected how effectively the exhibit turned advanced engineering into a cohesive and memorable brand experience.

Watch the Roborock CES 2026 Performance

Lesson 1: Make Every Square Foot Count.

Large CES exhibits naturally create visibility. Global corporations can use monumental structures, suspended signage, large-format media, and expansive product zones to establish an immediate sense of scale. Roborock’s approximately 495-square-meter exhibit, or roughly 5,330 square feet, was substantial. However, it was not a mega-scale environment compared with the largest corporate exhibits at CES.

Its advantage came from how intentionally every part of the footprint was used. Residential settings placed product demonstrations in a recognizable context. Live stages created scheduled moments that drew visitors throughout the day. Interactive activities encouraged participation, while LED content connected the different zones through one consistent visual identity. Every major area served a clear purpose. The booth was organized around the visitor journey, not simply divided by product category.

For exhibitors working within a limited footprint, a smaller space with a clear visitor journey can create a stronger impression than a larger booth filled with disconnected displays. Before increasing booth size, exhibitors should first determine whether each zone supports the central brand message. More space does not automatically create more impact. It can also lead to longer walking distances, weaker focal points, and greater operational complexity.

Lesson 2: Let the Product Prove Itself.

Complex technology is difficult to communicate on a crowded show floor. Visitors rarely stop to read lengthy technical explanations when thousands of other products are competing for their attention. The most effective CES demonstrations turn a technical capability into one clear, visible moment.

One of Roborock’s main demonstrations involved a robot vacuum approaching a 20-centimeter step. Instead of stopping at the obstacle, the machine extended its mechanical legs and climbed the step. The demonstration turned a complex engineering feature into something visitors could understand immediately.

Rather than comparing specifications or listening to a detailed explanation, visitors could simply watch the product overcome a familiar physical limitation. The technology became visible proof, not just another claim on a display panel.

This is the difference between displaying a product and designing an experience around it. The technology becomes a clear, memorable moment rather than another specification on the show floor.

Elsewhere in the booth, visitors could explore robotic lawnmower demonstrations, take part in soccer-themed activities connected to Roborock’s Real Madrid partnership, and examine product controls and design details. Each activation followed the same principle: make the technology tangible and easy to understand.

For exhibitors, the takeaway is simple: identify the product capability that is hardest to explain, then design an experience that shows it clearly.

Lesson 3: Align Strategy and Execution.

A strong creative concept can lose its impact when strategy and execution are separated. For Roborock, the live demonstrations were not added after the booth had already been designed. Instead, they shaped the layout, stage planning, visitor circulation, technical production, and content requirements from the beginning. One team carried the same strategic direction from concept through installation.

This level of integration is especially important for international exhibitors entering the United States. Even brands with strong internal marketing teams may be unfamiliar with U.S. production practices, union labor, rigging, material handling, and LVCC exhibitor services.

The right partner should understand both brand strategy and local show-site execution. That continuity helps protect the original concept throughout engineering, fabrication, installation, and on-site operations.

A Practical CES Booth Design Framework

Before beginning the 3D design process, exhibitors should answer five questions.

1. What Must Visitors Understand?

Choose one central message that explains how the brand or product is different. Visitors should be able to understand the core idea without reading every wall graphic or visiting every product station.

2. What Product Capability Proves It?

Identify the product demonstration, interaction, or comparison that provides visible evidence. The strongest CES exhibits show a product solving a recognizable problem.

3. What Should Visitors Do?

Decide whether visitors should watch, test, compete, compare, register, scan, meet with a representative, or share content. Each activity should support a communication or business objective.

4. How Will the Experience Work at Peak Traffic?

A concept that works in a presentation may fail during show hours. Planning must account for queue management, demonstration timing, staff movement, storage, accessibility, lead capture, meeting spaces, and visitor circulation.

5. Who Owns the Final Experience?

Clarify who is responsible for protecting the original strategy through design development, engineering, exhibit fabrication, installation, and on-site operations. Without clear ownership, individual vendors may complete their assignments successfully while the overall visitor experience becomes inconsistent.

What to Look for in a CES Booth Partner

The right CES booth partner depends on how much of the strategy and execution is already in place.

An exhibit contractor may be the right choice when the brand already has a complete concept, technical drawings, and an internal team managing the visitor experience.

When the visitor journey, product demonstrations, stage programming, or activation strategy still need to be developed, an experiential marketing agency can provide the strategic and creative direction.

For a complex international launch, an integrated partner can connect experience strategy with U.S. production and show-site execution.

For Roborock, EIDETIC supported the project across:

• ✔️ CES exhibit strategy and creative development
• ✔️ Attendee journey mapping and spatial storytelling
• ✔️ Booth design, fabrication, and installation
• ✔️ Product demonstration and stage production
• ✔️ Promotional content and staff coordination
• ✔️ On-site supervision and show-floor execution

Because these elements were planned together, the architecture, demonstrations, digital content, and live programming reinforced the same brand story.

The recognition was not simply about how the exhibit looked. It recognized how effectively the environment transformed Roborock’s technology into an experience that visitors could see, understand, and remember.

FAQ for CES Exhibitors

CES 2026 Hotels and Transportation Tips

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In the first part, we looked at why CES is considered the world’s leading tech show. In this second part, we focus on what really drives business at CES. Since CES is primarily a B2B event, countless business discussions take place not only on the show floor but also across hotels and lounges throughout Las Vegas. This guide shares essential information and tips on CES hotels and transportation to help exhibitors plan smarter for CES 2026.

Hotels Near CES 2026

Finding the right hotel during CES can save you hours every day. The Las Vegas Convention Center (LVCC) is the main venue, and hotels within walking distance — such as Westgate, Renaissance, and Resorts World — are the most convenient.

The Venetian Expo is another major venue, and here the advantage is clear: the Venetian Hotel is directly connected to the Expo. Exhibitors staying at the Venetian can move between their rooms and the show floor without needing a car. However, this convenience comes at a price. During CES, rates at the Venetian and other Strip hotels with easy access to venues increase significantly. 😨
Because of high demand, early booking is essential.

If driving, hotels within a 10-minute radius can also work — but expect heavy traffic at peak hours. This is why many exhibitors prefer properties served by CES shuttle routes or the Las Vegas Monorail, which connect major hotels to the LVCC and Venetian Expo. Choosing one of these hotels can save valuable time and reduce stress during the show.

CES Parking

Parking during CES can be extremely crowded, especially on the first two days of the show. If you plan to drive, arrive at least two hours early to secure a spot.

LVCC Parking

Parking at the Las Vegas Convention Center is $15 per space on show days, with in-and-out privileges. Multiple lots are available, but the Orange Lot is reserved for loading and unloading.

Venetian Expo Parking

The closest option is the Palazzo parking garage (Google Maps link).

• • Hotel guests: $20/day with unlimited in-and-out access.
• • Non-hotel guests: $20/day (Mon–Thu), $23/day (Fri–Sun). Each entry is charged separately.
• • Valet parking: $40/day.
• Event-specific rates may apply, so always check posted signage for the latest information.

For exhibitors staying at the Venetian hotel, unlimited in-and-out access is a major advantage. Non-guests, however, should budget carefully since fees add up with each entry.

Parking Tips

• • Exhibitors: Parking at the convention center is often unavoidable for loading and unloading.
• • Attendees: Public transit is usually more efficient. Parking at hotels like MGM Grand allows easy access to the Las Vegas Monorail, helping you beat the rush and save time.

CES Shuttle

CES operates a large shuttle system that connects major hotels with the LVCC and Venetian Expo. Shuttles run continuously during show hours, with pickup and drop-off zones clearly marked at participating hotels.

While shuttles are free and convenient, wait times can be long during peak hours, especially in the morning and after show close. Plan extra time if you rely on this service. For exhibitors with tight schedules, ride-shares or the Vegas Loop are often faster alternatives.

Hours of Operation

• Morning service starts around 7:00 AM and continues until the show opens.
• Afternoon return service begins after show close and usually runs until 6:30 PM (varies by route).

Vegas Loop during CES

The Vegas Loop has become one of the most talked-about ways to get around Las Vegas, and it’s especially useful during CES. The loop runs underneath the Las Vegas Convention Center, connecting the West, Central, and South Halls. What could be a long walk across the massive LVCC campus takes just a few minutes by Loop, saving valuable time between meetings.

The system also connects directly to nearby hotels including Westgate, Resorts World, and Encore. If you’re staying at one of these properties, the Loop is an easy and efficient option for getting to the show. It’s not only convenient but also a unique experience that many visitors want to try while in Las Vegas.

Vegas Loop Hours of Operation

• Convention Center & Encore: 7:30 AM – 7:30 PM
• Riviera, Resorts World & Westgate: 7:30 AM – 9:00 PM

Fares

• Single Ride: $4.25
• Round Trip: $7.00
• Day Pass: $12.50

Uber & Lyft during CES

Taxis operate alongside ride-share services like Uber and Lyft. Both the LVCC and Venetian Expo have designated drop-off and pickup zones, and passengers can only board at those points. Knowing these zones in advance helps you avoid confusion and delays when heading to or from your meetings.

Uber & Lyft Drop/Pickup Zones

• • LVCC Central Gate: Google Maps link
• • LVCC South Gate: Google Maps link
• • Venetian Expo: Google Maps link

Las Vegas Monorail

The Las Vegas Monorail offers a fast, traffic-free way to reach CES. It runs directly to the LVCC station, with additional stops along the Strip.

Las Vegas Monorail Key Stations

• MGM Grand
• Bally’s/Paris
• Flamingo/Caesars Palace
• Harrah’s/The LINQ
• Westgate Las Vegas
• LVCC (Convention Center)

Monorail Hours of Operation

• Monday: 7:00 AM – Midnight
• Tuesday–Thursday: 7:00 AM – 2:00 AM
• Friday–Sunday: 7:00 AM – 3:00 AM

Monorail Fares

• One-Ride: $6 ($5.50 eTicket)
• 1-Day Pass: $15 ($13.45 eTicket)
• 2-Day Pass: $26 ($23.75 eTicket)
• 3-Day Pass: $32 ($29.95 eTicket)
• 4-Day Pass: $39 ($37 eTicket)
• 5-Day Pass: $47 ($44.50 eTicket)
• 7-Day Pass: $62 ($57.50 eTicket)

Purchasing eTickets online not only saves money but also time, since you can skip the ticket vending machine lines.

In this guide, we looked at the many ways to navigate CES hotels and transportation — from parking and ride-shares to the Vegas Loop, shuttles, and the monorail. Each option has its own pros and cons, but planning ahead will save you valuable time and energy during the busiest tech show of the year.

In the next part of our CES series, we’ll shift focus to booth registration and show services — essential steps every exhibitor needs to understand before setting foot in Las Vegas.

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