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Tag Archives: gamescom application
Exhibit at Gamescom 2025 FAQ
April 13, 2025
Exhibit at Gamescom 2025 FAQ
Gamescom is more than just the world’s largest gaming event—it’s where the global industry meets, connects, and launches.
Every year, its scale grows, setting new benchmarks for both business and fan engagement. In 2024, global publishers like Hoyoverse, Bandai Namco, and Krafton showcased their latest titles to a packed crowd of 335,000 attendees across 3 million square feet of exhibition space.
With Gamescom 2025 fast approaching, we’ve compiled key FAQs to help you plan, exhibit, and stand out.
The first thing you need to do is secure your booth.
Gamescom is a large-scale show with high traffic, and booth location significantly affects visibility and visitor engagement. Without a confirmed booth, it’s hard to estimate budget, design, or plan on-site operations.
Early registration is highly recommended to secure a favorable location and get better pricing.
Gamescom registration is divided into two phases. The Early Bird deadline is February 21, 2025, and the Regular deadline is July 9, 2025.
Early Bird registration provides two main advantages: a booth fee discount of approximately 10%, and priority in selecting booth locations.
Late registrations often get assigned leftover spots, which may not be in high-traffic areas. Returning exhibitors may receive preferred locations based on past participation.
When is Gamescom 2025 and what’s the event schedule?
Gamescom 2025 will take place in Cologne from August 20 to 24, starting with Opening Night Live (ONL) on August 19.
B2B and B2C areas operate on different schedules. Events like Gamescom City Festival will also take place across central Cologne, turning the whole city into a gaming celebration.
| Gamescom Date | Devcom | ONL (Opening Night Live) |
B2B | B2C | Event |
| 8/18 (MON) |
9:00-19:00 | ||||
| 8/19 (TUE) |
20:00-22:00 | ||||
| 8/20 (WED) |
9:00-19:00 (7:00-20:00 for exhibitors) |
Media Day 9:00-19:00 (7:00-20:00 for exhibitors) |
|||
| 8/21 (THU) |
9:00-20:00 (7:00-21:00 for exhibitors) |
9:00-20:00 (7:00-21:00 for exhibitors) General adminssion from 10am |
12:00- Varies by event schedule |
||
| 8/22 (FRI) |
|||||
| 8/23 (SAT) |
9:00-20:00 (7:00-21:00 for exhibitors) |
||||
| 8/24 (SUN) |
|||||
| *Gamescom City Festival: 8/22(FRI)-8/24(SUN) |  |
||||
What is Opening Night Live (ONL)?
Opening Night Live(ONL) is the official kick-off show for Gamescom, held the evening before the main event.
Hosted by Geoff Keighley since 2019, ONL features global premieres and live game presentations from major publishers.
It is livestreamed on Twitch, YouTube, and the official Gamescom website, reaching more than 1.5 million concurrent viewers and over 540 million total views to date.
ONL is a major opportunity for global exposure, often used to tease new IPs or showcase cinematic trailers before launch.
ONL is a major opportunity for global exposure, often used to tease new IPs or showcase cinematic trailers before launch.
What about the Gamescom Awards?
Gamescom Awards are an important PR tool for many developers and publishers. Studios can submit their titles online throughout July. Nominees are announced when the event begins, and winners are revealed on the final Friday of the show.
Winning a Gamescom Award often boosts visibility, media coverage, and consumer trust prior to release.
See award categories and entry fees for Gamescom Awards
How can EIDETIC support your Gamescom 2025 success?
We have helped major Korean, American, and Chinese publishers successfully execute high-impact Gamescom campaigns.
Our services include in-house booth design, marketing, and production; support from local German staff who maintain direct contact with organizers; and multilingual operation teams experienced in engaging with international attendees.
2025 Gamescom Booth Registration & Location Tips
March 15, 2025
2025 Gamescom Booth Registration & Location Tips
How to Book a Booth at Gamescom 2025
With thousands of gamers and industry professionals gathering at Gamescom every year, proper preparation is key to running a successful booth. As the early bird deadline approaches, inquiries from game companies have surged, particularly regarding booth registration, location selection, and exhibition regulations.
In our previous guide, we covered Gamescom’s key information. Now, let’s dive into how to book a booth at Gamescom 2025 and strategic tips for securing the best location.
The Earlier, The Better:
Gamescom Booth Application
- • Early Bird Registration Deadline: February 21, 2025
- • Regular Registration Deadline: July 9, 2025
How much does it cost to book a Gamescom booth early?
- • Discounted Booth Fees – Gamescom early bird applicants receive an estimated 10% discount compared to regular registration.
- • Priority in Booth Location Selection – The earlier you apply, the better your chances of securing a high-traffic location.
Applying late significantly reduces the chances of getting an ideal booth spot. Regular exhibitors are often assigned priority locations, while late applicants are allocated remaining spaces after the initial placements are completed.
Gamescom Booth Location Tips:
High-Traffic Areas & Visitor Flow
The Gamescom 2024 hall plan highlights the busiest visitor pathways inside the venue. Reviewing past layouts can help you choose the best booth location.
- • 2023 B2C Halls: 6, 8, 9, 10 (Event Hall: 7)
- • 2024 B2C Halls: 6, 7, 9, 10 (Event Hall: 8)
- • 2025 B2C Layout: Subject to change
Most general visitors enter through the North Entrance of Koelnmesse, and booths located along the main pathway highlighted in the floor plan naturally benefit from higher foot traffic. In particular, visitors heading toward Hall 10 tend to use the passage connecting Hall 9, making it a key area for maximizing visibility
💡 Key Booth Location Tips
📍 North Entrance → Hall 8 (Event Area) → Main Pathway → Halls 6, 7, 9 (B2C Area) → Hall 10 (Indie Games Area)
If your booth is in Hall 10, choose a location close to the Hall 9 connection for maximum visitor flow.
2025 Gamescom Booth Cost
All booth applications must be submitted through the official Gamescom website. Since pricing varies based on booth type and size, careful planning is essential.
Types of Booths & Pricing Factors
- • B2B-only vs. B2C+B2B participation impacts cost and eligibility.
- • Booth types such as Corner Stand or Island Stand have different pricing structures.
Mandatory Additional Fees
In addition to the base rental fee, mandatory additional charges apply:
- • Energy Fee – €16.00 per sqm (covers electricity & facility usage)
- • AUMA Fee – €0.60 per sqm (German trade fair promotion fund)
- • Gamescom Now Package – Marketing & promotional fee (€975 for B2C booths, €330 for B2B booths)
These costs are automatically calculated when applying via the Gamescom business website. Once you enter details like your booth size, type, and registration date, the system will calculate the total cost based on various pricing factors.
See the example below for a detailed cost breakdown.
Essential Booth Application Rules
Before applying, keep in mind the following:
- 1. B2C booth required for consumer-targeted (end-user) games.
- 2. B2B booth size must not exceed 1.5x the B2C booth size. For example, if your B2C booth is 50 sqm, your B2B booth can be up to 75 sqm.
- 3. Booth assignments are determined by the organizer.
Once your booth application is confirmed, it’s time to focus on design, installation approvals, and compliance. Working with an experienced agency can streamline the process and help avoid complications.
Eidetic Marketing – Your Gamescom B2B Partner
We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.
Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:
Why Work with EIDETIC for Gamescom 2025?
- ✔️ In-House Expertise: Unlike ad agencies or third-party event firms, EIDETIC has dedicated teams for planning, marketing, and design, ensuring seamless communication and execution.
- ✔️ Local Team in Germany: With staff based in Cologne, we navigate complex local regulations and logistics, minimizing risk for exhibitors.
- ✔️ Multilingual Event Staff: Gamescom attracts diverse attendees, making experienced multilingual staff essential. Our team ensures smooth interactions with international gamers and industry professionals.
💡 Behind-the-Scenes at Gamescom with EIDETIC!
