EIDETIC Leads Official Sponsor Partnership for Hisense

Global marketing consultancy EIDETIC is leading the official sponsor partnership campaign for World Cup sponsor Hisense ahead of the 2026 FIFA World Cup.

The project is a large-scale local campaign that will take place across the United States, Canada, and Mexico, covering more than 10 major cities. During the World Cup, the campaign will serve as a strategic sports marketing initiative.
It is designed to expand Hisense’s brand value and global fan influence. EIDETIC will oversee planning, design, interactive content development, and operations. The work includes large-scale popup booths and on-site experiences for World Cup SFE and FFF. (SFE refers to Stadium Fan Experience, while FFF refers to FIFA Fan Festival.)

Global Sports Marketing Expansion

Founded in 2011, EIDETIC is a global integrated marketing consultancy headquartered in Los Angeles, with offices in Shanghai and Seoul. The company has executed sports marketing projects for Midea, a sponsor of Manchester City FC. It has also worked with Roborock, a sponsor of Real Madrid CF. Through these projects, EIDETIC has led global campaigns based on brand partnerships and sports sponsorship strategy.

EIDETIC has also created experiential spaces at major global exhibitions such as CES and IFA. These spaces reinterpret product competitiveness through sports and entertainment-driven experiences. Through this approach, the company has developed a strategy that connects mega events, popup booths, and media promotion with sports to create a continuous brand experience.

New Standard for Fan Experiences

EIDETIC previously oversaw EA Sports’ World Cup branding during the 2022 Qatar World Cup, demonstrating its ability to integrate strategy, creative, and operations within the sports marketing field. The latest World Cup partnership with Hisense is expected to further prove EIDETIC’s expertise and execution capabilities in global sports marketing.

Original Korean coverage: Seoul Economic Daily

G-STAR 2026 Booth Application: Dates, Costs, Rules, and Tips

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For game companies planning to enter the Korean market, G-STAR remains one of the most important exhibition opportunities in Asia. As Korea’s leading game show, it brings together major publishers, industry professionals, media, and a large consumer audience in one place. For exhibitors, it is more than a booth opportunity. It is a platform to launch new IP, build visibility, create memorable fan experiences, and generate measurable marketing outcomes.

We supported NC, the main sponsor of G-STAR 2025, on the exhibition’s largest booth at 2,400㎡, while also leading integrated G-STAR marketing projects for major game brands. That experience shapes how we approach booth strategy, audience flow, on-site engagement, and performance-driven exhibition planning.

If you are starting your G-STAR 2026 booth application, preparation needs to begin earlier than many first-time exhibitors expect. Booth location, concept development, interactive content, event operations, merchandise, and compliance requirements all affect performance on-site.

This guide covers the key dates, booth costs, discounts, cancellation rules, exhibitor considerations, and planning points game companies should know before exhibiting at G-STAR 2026.

Why G-STAR Matters for Global Game Companies

G-STAR is one of the most important gaming exhibitions in Asia and a key platform for brands looking to build visibility in Korea. It brings together global publishers, industry professionals, media, creators, and a large public audience in one space.

For game companies, a G-STAR booth can serve several purposes at once:

• • Launch a new title or IP in Korea
• • Build fan engagement through demos and live experiences
• • Create social, PR, and community content
• • Support business meetings during the show
• • Turn offline attention into measurable brand impact

The strongest booths are not only visually striking. They are strategically designed to turn attention into participation, content generation, and long-term brand recall.

Key Dates for G-STAR 2026 Booth Application

Here are the key dates exhibitors should keep in mind for G-STAR 2026.

Category	Date
B2C	November 19–22, 2026
B2B	November 19–21, 2026
Early bird application	March 3, 2026 at 14:00 – April 30, 2026 at 17:00
General application	May 26, 2026 – July 31, 2026 at 16:00

*The early bird application period includes a 10% discount on booth fees.

*One important planning note: G-STAR is typically scheduled around Korea’s college entrance exam season, and visitor traffic often rises noticeably from the second day of the exhibition. For game companies targeting student and young adult audiences, that can be a strong reason to plan event timing, promotions, and audience engagement carefully.

How to Apply for a G-STAR 2026 Booth

The G-STAR 2026 booth application process is relatively simple at the organizer level.

The standard process is:

1. 1. Create an account on the official G-STAR website.
2. 2. Submit the exhibitor application online.
3. 3. Wait for organizer approval.
4. 4. Pay the participation fee according to the organizer’s instructions.

For most brands, the real work starts long before the form submission. Early planning affects booth location options, agency selection, design quality, influencer casting, and production readiness. If you are preparing vendor outreach, our guide on how to write an RFP for G-STAR booth design and production can help structure the process more clearly.

How Much Does a G-STAR Booth Cost?

The base participation fee starts at KRW 2,000,000 per independent booth unit, based on a 3m x 3m space, with applications available from two booths or more.

Base rate	KRW 2,000,000 per booth
Booth type	Independent booth
Booth size	3m x 3m
Minimum application	2 booths

This should be understood as the starting point rather than the full exhibition budget. Actual costs vary depending on booth scale, design complexity, fabrication, graphics, content production, staffing, giveaways, and on-site operations.

For many exhibitors, booth cost is not only about rental price. It is also about how effectively that investment turns into visibility, audience engagement, and post-event marketing value.

Available Discounts

G-STAR 2026 offers a layered discount structure, and eligible exhibitors may receive up to 30% off in total.

Eligibility	Benefit
Early bird application	10%
Participated in G-STAR within the past two years	Additional 10%
K-GAMES member or company in a government-approved association	Additional 10%

*Maximum total discount: Up to 30%
*Discount cap: Applicable to up to 50 booths

This structure makes early planning especially valuable for large exhibitors. Applying early can reduce costs while also improving the chances of securing a better booth position and a more organized preparation schedule.

What Happens If You Cancel?

Cancellation penalties depend on timing.

• ✔️Within 21 days after invoice issuance: full refund
• ✔️During the extended payment period or before booth layout disclosure: 50% of the participation fee
• ✔️After the extended payment period or after booth layout disclosure: 100% of the participation fee

Because organizer policies may change year to year, it is best to confirm the latest cancellation terms with the secretariat before publishing or finalizing decisions internally.

A Practical G-STAR 2026 Planning Roadmap

A successful G-STAR booth takes shape over several months, not just a few weeks before the show. In most cases, June to July is the time to define strategy, select partners, and plan booth experience. August to September should focus on design, content production, and event development, while October to November is when operations, promotion, and on-site readiness come together.

If your booth concept includes a major visual centerpiece, large-format object, or high-impact photo landmark, our guide to game exhibition hero installation may also be useful.

Can You Sell Merchandise at G-STAR?

Yes, merchandise sales are possible if the exhibitor receives prior approval.

If you plan to sell goods on-site, you must submit a sales plan within the required deadline. There are also important restrictions:

• ✔️products unrelated to the exhibition or the game title are not allowed
• ✔️food and beverage sales require separate local approvals and food-service registration where applicable

For many game brands, merchandise is not just an additional revenue stream. It is a tool for fan participation, queue management, and shareable brand memory. If you are exploring concept directions, our article on game booth ideas for successful gaming conventions offers useful inspiration for combining merchandise, interaction, and booth storytelling.

Is Catering Allowed at G-STAR?

Catering may be possible, but it requires advance discussion with the organizer and must comply with venue hygiene and safety rules.

• 1. no on-site cooking inside the exhibition hall
• 2. only pre-prepared food formats may be allowed
• 3. beverage service is limited and may require pre-prepared drinks in disposable cups

That means hospitality should be designed around compliance from the beginning, not added at the last minute.

Rules for Age-Rated Game Content

If your game is restricted for youth audiences, separate booth regulations apply.

These may include:

• • required age-rating signage near the booth entrance
• • restrictions on visibility from outside the booth
• • enclosed or screened demo areas for adult-rated content
• • mandatory ID checks for visitors entering or trying the content
• • age restrictions limiting participation to eligible adults only

For exhibitors, this is not a minor detail. Age-rating compliance affects space planning, queue design, staffing, and visitor flow. It should be integrated into the booth plan from the concept stage onward.

What Makes a G-STAR Booth Successful?

At G-STAR, booth performance is shaped by more than visual scale. Strong results usually come from how well strategy, design, operations, and content work together.

The most effective booths typically share a few characteristics:

• • Clear IP visibility from the aisle
• • Well-managed visitor flow and queue design
• • Interactive content that invites participation
• • Built-in opportunities for social sharing and PR coverage
• • Operational planning that supports both fan experience and staff efficiency

For more tactical ideas, you can also read our post on G-STAR Korea gaming expo booth design and operation tips.

How Eidetic Supports Game Brands at G-STAR

We have supported game brands at G-STAR through integrated planning, design, production, and on-site execution. Our recent work includes NC’s 2,400㎡ booth at G-STAR 2025 and multi-year G-STAR marketing support for Webzen.

What makes this model effective is continuity. The people involved in the proposal and planning stages remain connected to the project through booth design, fabrication supervision, graphic quality control, and live operations. That helps preserve the original strategy all the way through execution.

For exhibition projects, that continuity matters. When decision-making is fragmented across too many external partners, timelines slow down and the original intent often weakens. An in-house system makes it easier to respond quickly, maintain creative consistency, and solve problems in real time on-site.

Frequently Asked Questions: G-STAR Korea 2026

AGF Korea Booth Price & Best Booth Location Tips

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In our previous article, we introduced what Anime Game Festival (AGF Korea) is and why it has become one of Korea’s most distinctive subculture events.

AGF: The Biggest Anime Game Festival in Korea

Building on that overview, this article will focus on AGF Korea Booth Price and key registration tips for exhibitors planning to participate in 2025.

AGF Korea Booth Price (USD, VAT excluded)

• ✔️Standard Booth – $2,000
  Includes a fully built 3m × 3m × 3m booth with fascia board, power supply, information desk, carpeting, chairs, and LED lighting.
  
• ✔️Independent Booth – $1,690
  A space-only option that requires a minimum of 4 booths. Custom construction must be handled by KINTEX-approved contractors. Best for brands that want a larger, custom-designed presence.
  
• ✔️Storage Booth – $615
  An additional booth used as storage space. Comes with entry doors and master keys, making it convenient for managing merchandise and materials.

Booth Price Discounts for Exhibitors

AGF Korea offers several discount programs that can reduce costs by up to 30% when combined:

• • Early registration discount: 10%
• • Returning exhibitor discount: 5–10%
• • Booth scale discount: 10–20%

Applying early not only lowers the AGF Korea Booth Price but also increases the chance of securing a better booth location. Once you understand the pricing and discounts, the next step is to keep track of the registration timeline.

AGF Korea Booth Registration Period

• • Early Registration: August 4 – September 26, 2025
• • General Registration: September 29 – October 31, 2025
• • Advertising & Facility Applications: October 20 – November 21, 2025
• • Event Dates: December 5–7, 2025

In addition to planning ahead for deadlines, exhibitors should also pay close attention to booth location strategy.

AGF Korea Best Booth Location Tips

When reviewing the AGF Korea 2024 floor plan, it’s clear that booth location can be just as important as booth size. The venue has five main entrances, and booths near these entry points naturally receive higher traffic as visitors first enter the hall.

Larger booths placed by entrances or along central pathways are especially effective in drawing attention. To maximize visibility, exhibitors should apply early to secure these prime locations before they sell out.

Early registration for AGF Korea 2025 closes on September 26. here are only a few weeks left to secure the best booth prices and locations. If you are a game publisher or brand considering participation and would like professional support, feel free to reach out to us.

AGF Korea Marketing Agency

Eidetic is a global marketing agency specializing in anime and gaming events. At AGF Korea, we help publishers and IP holders design booths, create fan experiences, and connect directly with their audience.

Our portfolio includes the NIKKE booth, where we delivered an immersive setup with stage programs and interactive zones that drew strong fan engagement.

Where is the best booth location at G-STAR Gameshow?

Booth Strategy Q&A for B2C and Offsite Activations

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On November 13, G-STAR Korea will once again take over BEXCO in Busan, drawing in over a thousand game companies and tens of thousands of fans. In 2024, the event hosted 1,375 exhibitors and 3,359 booths, making it the largest game convention in Korea. With so many participants, securing a strategic booth location isn’t just helpful—it’s essential for success.

Let’s break down everything you need to know about booth designation, outdoor activation rules, and how to stand out in the crowd.

G-STAR Booth Strategy Q&A

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👉View Webzen’s G-STAR Portfolio

G-STAR Outdoor Booth Q&A

Outdoor Booth Details

• • Booth Size: 9m x 9m
• • Price: KRW 25 million (approx. $18,300, excluding VAT) per booth
• • Non-exhibitors: +50% surcharge

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Get Expert Help from Eidetic

From strategy to execution, we have deep expertise in managing indoor and outdoor booths at G-STAR. As one of the best marketing agencies in Korea, we deliver immersive, high-impact experiences that align with your marketing goals.

Up next: A step-by-step RFP guide for G-STAR exhibitors