ZEEKR 8X Launch Event Project Background

ZEEKR is a premium electric vehicle brand under Geely Auto Group, which recently surpassed Tesla to become the second-largest automaker in China by sales. Positioned at the forefront of Geely’s global expansion, ZEEKR is one of the few Chinese automotive brands pursuing a luxury strategy across all five continents, with plans to officially enter the Korean market within the year.

As part of its innovation-driven roadmap, ZEEKR unveiled the ZEEKR 8X, a flagship SUV showcasing the brand’s next-generation electric performance, intelligent driving technology, and advanced software integration. The launch was designed to highlight ZEEKR’s premium positioning while demonstrating its technological leadership to global media, partners, and industry audiences.

ZEEKR 8X Launch Event: Eidetic Solution

Eidetic China delivered the project end-to-end, including creative planning, spatial design, production, stage direction, and on-site operations, crafting a refined launch experience aligned with ZEEKR’s luxury positioning.

Set against Dongqian Lake at the International Conference Center in Yinzhou District, Ningbo, the launch transformed one of the city’s most iconic landscapes into a premium automotive stage. As the sun set, lights reflected across the water while more than a dozen flagship SUVs took center stage, creating a cinematic reveal that immersed the audience in the brand’s performance-driven identity.

Interactive installations, including LED domes and sound domes, were integrated throughout the exhibition to showcase ZEEKR’s technology. A dynamic kinetic LED stage elevated the reveal, with moving LED structures opening to introduce the ZEEKR 8X. Synchronized motion, lighting, and spatial choreography delivered a powerful debut aligned with the brand’s luxury and innovation narrative.

– Total Event Footprint 75,347 sq.ft. (7,000㎡)
– 54m × 13m Panoramic Kinetic LED Screen Design & Build
– 2,808 LED panels installed
– 1,300+ KOL, KOC, KOS Attendees
– 10,000 Pre-orders Within 30 Minutes Post-Launch

Explore more about event : Lynk&Co Event

Project Background: NC 2025 G-STAR

NC is one of South Korea’s leading game developers, globally recognized for its strong presence in the MMORPG genre. With flagship titles such as Lineage, Aion, and Throne and Liberty, the company has established a powerful global IP portfolio and a loyal player base.

Building on this momentum, NC chose G-STAR 2025 as the stage to unveil five new titles ahead of the highly anticipated launch of AION2. As the event’s main sponsor, the company secured the largest exhibition footprint in the B2C hall, operating an expansive 300 booth presence to amplify brand visibility and market impact.

At the center of it all stood G-STAR — South Korea’s premier game exhibition, attracting leading companies from around the world and drawing an average of over 200,000 visitors during its four-day run. Backed by strong government and industry support, G-STAR remains a critical stage for brand positioning, new title launches, and global market signaling.

Let’s play AION2 GAME

Project Solution

EIDETIC adopted a “Cinema” concept for G-STAR 2025 to unify NC’s five distinct game IPs into one organic experience. Rather than fragmented displays, the design weaves these titles into a cohesive brand narrative, allowing visitors to perceive NC’s multiverse as a continuous journey.

The experience begins at the outdoor booth, building anticipation along the entrance path. From there, visitors are drawn into the main booth’s center, where a massive dome LED signals the entry into a virtual world. Stepping further inside, an internal cinema showcases the five IPs through a cinematic lens before visitors move naturally into the demo zone for hands-on play.

Explore more: G-Star Project

[MECHA BREAK Project Background by Gamescom Agency]

Seasun, founded in 1995 as Kingsoft’s first game studio, has become a pioneer in China’s gaming industry. The company explores a variety of genres, including wuxia, mecha, and ACGN, and is committed to creating high-quality game franchises and innovative content. At Gamescom 2025, Seasun unveils Mecha BREAK, a highly anticipated title that has surpassed one million wishlists on Steam worldwide.

Gamescom, the world’s largest gaming event, attracts over 350,000 visitors each year. It unites publishers, developers, and fans from across the globe to showcase the future of gaming and celebrate the industry’s most exciting innovations.

[Our Solution]

EIDETIC designs the Mecha BREAK booth as a cybernetic hangar, reflecting the game’s sci-fi and mecha-shooter identity. The team creates custom weapon props, intricate motifs, and thematic decorations, immersing visitors in the world of mecha. A full-scale cockpit simulator allows participants to pilot their own mech, earning praise as “one of the most impressive booths at Gamescom.”

To highlight the game’s strategic PvPvE battles, the team creates a dedicated arena, hosting live matches and broadcasting the action on front-facing LED screens. This attracts large crowds of spectators.

With its immersive simulator, live esports showdowns, striking performance elements, and exclusive merchandise, the Mecha BREAK booth at Gamescom 2025 captivates thousands of visitors, standing out as a major highlight of the event.

– Creative Strategy & Attendee Journey Mapping
– Overall Design, Fabrication & Construction of the Booth & Application
– Cosplay Costume Production & Event Execution
– Production of Promotional 3D Panorama Video
– HR Management & On-Site Supervision

Explore more: BMW 2023 Gamescom

KAKAO GAMES 2025 GAMESCOM

Project Background

Kakao Games is a comprehensive global game publisher backed by Kakao’s extensive content ecosystem and platform capabilities, delivering titles across PC, mobile, and console platforms.

At Gamescom 2025 in Cologne, Germany, the company introduced God Save Birmingham, an upcoming open-world survival title. Developed by Ocean Drive Studio, the game blends medieval atmosphere with zombie apocalypse themes. Through this showcase, the company took a strategic step toward engaging Western audiences.

Project Solution

For Gamescom 2025, Kakao Games participated in both B2C and B2B programs through a single integrated presence. This approach addressed consumer engagement and business networking at the same time.

As the official agency, EIDETIC led the end-to-end planning and execution. The exhibition translated the publisher’s global strategy into a compelling on-site brand experience.

The booth was designed to intuitively embody the medieval zombie survival universe of God Save Birmingham. Visitors were fully immersed in a fortress-like environment, surrounded by towering stone walls and looming zombie figures, which created a cinematic setting for hands-on gameplay.

With its medieval European atmosphere and bold spatial composition, the booth stood out in Hall 10. It attracted strong attention and sustained visitor traffic throughout the show.

– Creative Strategy & Attendee Journey Mapping
– Overall Design, Fabrication & Construction of the Booth & Application
– Scenic Photo Op Installation for the Game
– HR Management & On-Site Supervision

Explore more: Seasun Games Gamescom 2025

SUM Air Branding Project Background

SUM Air connects South Korea’s many islands — set within a peninsular landscape of rich natural beauty shaped by mountains and rivers — where short runways and constrained air infrastructure have long limited access. By focusing on island airports and operating compact aircraft capable of short takeoff and landing, SUM Air overcomes geographic barriers and delivers faster, more convenient regional travel. Through its Regional Air Mobility (RAM) service, SUM Air opens new pathways to destinations that travelers previously struggled to reach, bringing hidden island destinations closer than ever before.

Eidetic Solution

The name SUM derives from the Korean word 섬, meaning “island,” and simultaneously symbolizes the coming together of islands, local communities, and travelers. SUM Air positions itself as a gateway to regions that large aircraft and rail networks cannot serve — embodying a holistic vision of regional connectivity that links people to Korea’s islands through efficient, human-scaled air mobility.

Building on this vision, Eidetic developed a clear and approachable identity system alongside supporting content. This approach communicates SUM Air’s commitment to regional communities and builds trust across diverse audiences.

– Global Market Research & Strategy

– Brand Diagnostics

– Brand Identity Development & Verbal Strategy

– Customer Touchpoint Improvement

– Signature Moments

Explore more about Branding: EastarJet Rebranding

LYNK & CO 900 Launch Event Project Background

Lynk & Co founded its global automotive brand in 2016 as a joint venture between China’s Geely Auto Group and Sweden’s Volvo Cars. Aiming to serve a new generation of drivers, the brand redefines modern mobility through a digital-first sales model and advanced connected car technology.

As part of its ongoing innovation efforts, Lynk & Co launched its flagship hybrid SUV, the Lynk & Co 900, to target China’s large SUV market. The brand delivered its most significant model debut to date through a hybrid format that combined an immersive offline event with a live online broadcast, maximizing audience reach and brand impact.

LYNK & CO 900 Launch Event: Eidetic Solution

Eidetic planned and directed the launch of Lynk & Co’s flagship hybrid SUV, the Lynk & Co 900, and crafted an immersive experience that reflected the brand’s core concept of emotional technology and the interplay of light and shadow. To bring this vision to life, we envisioned the venue as a futuristic space where technology and emotion intersect, and built a 90-meter-wide, 8-meter-high panoramic stage using over 6,000 LED panels as the centerpiece of the experience.

In addition, suspended above the stage, a 32-meter transparent circular LED structure created an immersive infinity effect that expanded the perception of space. As a result, the hybrid event—combining a live offline show and an online broadcast—achieved over 10,000 pre-orders for the Lynk & Co 900 within the first hour. Finally, from stage design to audience engagement, Eidetic oversaw the entire production, transforming the brand narrative into a spatial experience that resonated with viewers and delivered measurable results.

Explore more about event : Lynk&Co Event

WEBZEN, a renowned game developer with a dedicated fan base in Korea, is celebrated for popular IPs like MU and R2. The company’s self-developed subculture game Terbis has been gaining significant attention in the Asian market due to its captivating illustrations. At G-STAR 2024, WEBZEN revealed the immersive world and rich content of Terbis to captivate subculture enthusiasts.

G-STAR is South Korea’s largest gaming exhibition, held annually at BEXCO in Busan. Attracting nearly 200,000 visitors, it serves as a major platform for game reveals and fan engagement. WEBZEN showcased its highly anticipated new titles, Dragon Sword and Terbis, in a 912㎡ booth that offered an in-depth look at each game’s world-building, character design, and narrative, heightening fan anticipation ahead of their official launches.

Let’s play Webzen’s games

To maximize engagement, the project featured cinematic trailers, interactive missions, and a Webzen Friends merchandise zone designed as a vintage barbershop. Drawing inspiration from the geometric shape of WEBZEN’s corporate identity, the booth showcased a striking structural design, including an LED screen that prominently displayed the new IPs, further enhancing the immersive experience.

The Dragon Sword demo area became a major draw, attracting thousands of fans and highlighting the title’s immense anticipation. Of course, no game event is complete without cosplayers. The booth featured the hottest cosplayers in the gaming scene, bringing in-game characters to life with stunning costumes and props, creating an unforgettable experience and sparking excitement on-site and across social media. This seamless integration of gameplay, interactive design, and fan culture not only enhanced the experience but also significantly amplified the event’s reach and buzz.

• Booth size: 9,818 sqft (912㎡)
• Creative Strategy & Attendee Journey Mapping
• Overall Design, Fabrication & Construction of the Booth & Application
• Cosplay Costume Production & Event Execution
• Stage Management & Execution

Explore more: G-Star Subculture Work

NIKKE 2024 AGF : Project Background

Tencent is responsible for the global co-marketing and publishing of Goddess of Victory: Nikke through its gaming brand Level Infinite. Since its launch in 2022, the mobile shooter RPG has gained widespread global recognition, generating over $100 million in revenue within its first month.

As the stage for this global IP’s Korean showcase, AGF (Anime x Game Festival) provided the perfect platform. As Korea’s largest subculture gaming event, AGF brings together a wide range of content centered around anime and video games — from popular manga and light novels to virtual YouTubers — offering fans new and exciting experiences every year.

Check out G-Star Korea projects

Our Solution

EIDETIC was responsible for the planning, production, and management of SHIFT UP’s B2C exhibition booth. From key visual design to booth construction and brand application, EIDETIC seamlessly wove Nikke’s characters and narrative into an engaging, interactive experience.

To deepen visitor engagement, the booth was brought to life with Nikke-themed cosplay, photo zones, and mini games. Beyond static displays, live performances reenacting key scenes from the game transformed the space into a dynamic, participatory stage. Ultimately, with meticulous management of the entire exhibition, EIDETIC not only met but exceeded all anticipated KPIs, ensuring the remarkable success of Nikke’s AGF 2024 showcase.

– Creative Strategy & Attendee Journey Mapping

– Booth & Application Design, Fabrication & Construction

– Cosplay Costume Production & Event Execution

– Stage Management & Execution

Explore our other Nikke Projects

[Flint G-Star Project Background]

FLINT is a game developer founded in 2013, South Korea. They announced that the 2D dark fantasy action RPG Astra: Knights of Veda will be playable at G-STAR 2022. Astra: Knights of Veda has been in the works for seven years now with FLINT developers. The studio also includes former Nexon, NCsoft and EA Korea veterans amongst a team of 120 devs previously responsible for Dragon Blaze.

G-STAR is an annual exhibition held in Busan, South Korea for corporations involved in the technology and gaming industry as well as for gaming fans. It provides esport events, seminars, B2B and B2C exhibitions. G-STAR is one of the most celebrated gaming exhibitions in Asia. Eidetic’s task was to provide creative design and fabrication for the booth construction and overall management of the exhibition.

#Experiential Marketing #Global Exhibition #Gameshow ##Global Event #Marketing Agency #Brand Identity #Spatial Design #B2C #Integrated Marketing

[Our Solution]

EIDETIC was responsible for designing, fabricating and activating Flint’s B2C exhibition booths within a footprint of 900m². From key visuals to the actual construction and brand application, Eidetic creatively leveraged Flint’s brand values to create an experiential booth while keeping IP and content top priority. To engage attendees, 80 demo devices were installed, showcasing Flint’s brand new game, Astra: Knights of Veda. Attendees also had the opportunity to experience demos on two types of devices which highlighted their latest features and an interactive photo opportunity. Attendees could enjoy instagrammable moments throughout the event with the photo booth, cosplay zone, and giant game characters displays. Additionally, they received high-quality merchandising as giveaways and the best gameplay from the live game tournament on stage. Throughout G-STAR, the stage was abuzz with engaging events and rich content that captivated attendees, including cosplay photo sessions, an OX Quiz, and more with streamers.

At G-STAR, FLINT formalized a global publishing contract with HYBE-IM, the gaming division of the prominent HYBE, a management conglomerate associated with BTS.

[Flint G-Star Solution]

– Creative Strategy & Attendee Journey Mapping
– Overall Design, Fabrication & Construction of the Booth & Application
– Cosplay Costume Production & Event Execution
– Stage Management & Execution
– HR Management & Show Site Supervision

Baojun Brand Project Background

Baojun is the brand for the SAIC-GM-Wuling model car, a car made only domesticly in China. After producing their first vehicle in 2010, the company has strove to produce vehicles that consumers could trust. In 2019, Baojun changed the design of their logo from their initial horse rendering to a new diamond symbol. The new logo was developed for communicating aesthetically with younger customers and will be adapted for intelligent and high-tech models.

The New Baojun Brand Night was the first event for displaying Baojun’s new brand logo and new vehicle model, the RS-5. Our client wanted to express their core values of being interconnected and open, creative and relaxed freedom, and the belief in dreams, to an interconnected younger generation. So, this brand night had to emphasize Baojun’s modern thinking abilities, their dynamism and their openness to the world.

Eidetic Marketing Solution

Eidetic Marketing saught to connect Baojun with the younger generation’s demographic. We created a space for the presentation in the form of an artistic, diamond shape. A series of interconnected dots created lines and diamond shapes in a beautiful display. The use of neon lighting and black backgrounds gave the event a more futuristic feel. We also covered various other aspects of the event.

– The preliminary planning, activities, and the creative and site design of the whole event.
– Overall construction and site personnel management.
– Control of the activity contents and processes.

Other global events for vehicle

Wuling Motors 2021 Auto Shanghai

Lynk&Co 2020 Zero Concept Launching Event

Lynk&Co 2017 01 Launching Event

[Shinsegae Villiv Brand Activation  Project Background]

Shinsegae is a South Korean conglomorate that positions itself as the largest retailer in Korea. From the company’s beginning with department stores in 1955, the brand eventually expanded into foodstuffs, construction, hotels and much more. Capitalizing on Shinsegae’s construction capabilities, the conglomorate created villiv, a modern and luxurious apartment brand.

Villiv is a relatively new brand in the luxury apartment sector that a few dominating brands have traditionally occupied. In order to best create exposure to new, potential customers, villiv wanted to create a pop-up exhibit that could portray the brand image as well as inciting interest and creating awareness, both off and online. Eidetic Marketing was tasked with the entirety of the project, from design, construction to management.

[Our Solution]

Eidetic Marketing was contracted to activate this exhibit in Shinsegae’s Hanam Starfield, the largest single building mall in Korea. Eidetic Marketing offered a total solution, starting from key visual design, construction, application of interactive elements and on-field management. Effectively creating a welcoming environment for bystanders, Eidetic Marketing managed the booth until January 19th, for a total of 3 months.

– Key visual design, fabrication of brand applications and construction
– Conception and creation of interactive elements for audience immersion
– HR management, on-site administration for exhibit management
– Applivation of social media aspects for maximum brand exposure

LINE is a subsidiary of Naver, a prominent South Korean internet corporation. LINE was launched in 2011 and quickly became Japan’s largest social network platform. LINE FRIENDS is the department within LINE that is responsible for character development and merchandising of the brand’s creative assets. Though the application itself is restricted in China, LINE FRIENDS has been growing via on/offline stores.

Storm Music Festival is China’s first and largest EDM (Electronic Dance Music) festival. Founded in 2013, it has become a prominent mainstay in Asia’s festival culture. From 2016, Budweiser became the main sponsor for the event. Since then, the festival has grown to encompass more Chinese cities as well as Korea and Australia. LINE FRIENDS strived to promote and sell EDM inspired character merchandise throughout the event.

<span style=”color: #3366ff;”><a style=”color: #3366ff;” href=”https://www.linefriends.cn/” target=”_blank” rel=”noopener”><span style=”color: #000000;”><strong>Let me introduce Line Friends</strong>.</a></p>

Eidetic Marketing was responsible for the creative design and fabrication of the LINE FRIENDS promotion zone within the Storm Music Festival. Eidetic Marketing successfully designed and merged LINE FRIENDS within the EDM atmosphere by creating character variations and models that aptly reflected the festival. From build-up to operations management, Eidetic Marketing offered creative services that allowed the brand to create engagement with patrons. We provided:

-Creative design of key visuals, event area and IP fabrication
-Brand merchandise design and production
-Event management and operational administration

LYNK&CO is a automotive company that is a subsidiary of GEELY, a multinational auto manufacturing company headquartered in China. Founded in 2016, LYNK&CO is a brand that is focused on the automobile’s
internet connectivity and innovative purchasing models for easier acquisition. The brand is centralized on innovation and consistent development, updating their cars 4 times within a year before producing new models.

LYNK&CO’s 01 model had been first introduced in 2016, continuously being developed. In the August of 2017, the model was officially released to the public. LYNK&CO wanted to hold an event in conjunction with the launch and Beijing Motor Show to maximize brand exposure efficiently, while aptly reflecting the brand’s core values and innovative image to the Beijing’s consumer base.

Eidetic Marketing was entrusted with the creative design and fabrication of LYNK&CO’s pop-up event. To best represent the brand and its core values, Eidetic Marketing designed the event space
as a trendy and avant-garde. Aptly representing the LYNK&CO 01, Eidetic Marketing directed the totality of the event from fabrications to the operational management

– Creative design and fabrication in accordance with LYNK&CO’s values
– Creation of interactive and experiential applications for patrons
– Performance planning, HR management to overall operational administration

Explore more: Lynk&Co 2020 Zero Concept Launching Event

Google Play is a digital distribution service developed and operated by Google. Being a subsidiary of Google, one of the top multinational technology and internet service providers in the world, Google Play is a platform by which developers share and sell their applications to consumers all around the world. Featuring over 3.5 million applications with customers in 145 countries, Google Play is currently the largest application platform in the world.

Google Playtime Korea is an yearly event that is an exclusive invitation only happening. Targeted towards application and game developers, Google Playtime is hosted in different cities around the world to gather the best talents. This gives both the brand and various individuals the chance to learn, experience and network with one another to gain further insight and build potential partnerships.

About Google Developers

Eidetic Marketing was tasked with the planning, design and operations of Google Playtime Korea. From the search and rental of an appropriate venue to creating design, fabrication and managing operations, Eidetic Marketing handled the event from start to finish. Further, Eidetic Marketing also handled pre-event PR through creative happenings and social media management.

– Key visual design, brand applications, and fabrications
– Creative application of design factors to create experiential engagement
– Creative pre-event PR and social media management
– Performance planning, HR management to overall operational administration

Discover more about conference work

Samsung Electronics, a globally renown technology company, started its Foundry business in 2005 to apply and provide its avant-garde technology to a broader market. Through continued research and development of cutting edge technologies and several successful collaborations with Foundry customers, Samsung Foundry has cemented itself as a major player in Foundry Market.

Samsung Foundry, a subsidiary under Samsung Electronics, held its annual Samsung Foundry Forum 2018 (SFF 2018). Being held in a variety of different countries, this forum invites industry customers, partners and analysts to outline Samsung Foundry’s business strategies, from detailed process roadmaps to solutions by application process. SFF 2018 was held in China, Germany, Japan, Korea and the US.

About Samsung Foundry

Eidetic Marketing was focused on fully utilizing the various venues through strategic space utilization, smart design applications and efficient operational management. The key visuals and lighting décor were designed by Eidetic Marketing to aptly reflect the Samsung brand to patrons. Over ten high quality partner booths were fabricated per event as well as sculptures, banners and VIP dinner tables. Eidetic Marketing also efficiently managed operations throughout all events to ensure seamless progression.

– 300+ attendees per event, over 30+ sessions held
– Effective venue utilization for presentations and networking
– Key visual design to high quality fabrications
– Efficient operational management

Explore more: 2020 Samsung Foundry SAFE Forum