How to Exhibit at a Korean Game Show G-STAR Korea

The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.

Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).

As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.

To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.

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How to Exhibit at G-STAR 2025?

Booth Application Schedule

• • Early Application
  February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
  10% discount on booth fees

• • General Application
  May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
  $1,300 per standard booth (3m x 3m)

 

How to Apply for G-Star Korea

Register on the official G-STAR website and complete the online application form.

G-Star Korea Booth Discount Information

• • 10% off for early applications

• • Additional 10% off for companies that participated in G-STAR at least once in the past 2 years

• • 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations

📌 Discounts apply to the first 50 booths only.

For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.

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G-star Korea 2025 Preparation Roadmap

A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:

June–July: Planning Phase

• • Send RFPs and choose your exhibition marketing agency

• • Plan your booth layout and develop a creative concept to highlight your game IP

• • Secure popular cosplayers, influencers, and media early

August–September: Production Phase

• • Finalize booth design with immersive brand visuals

• • Prepare promotional events (both online and onsite)

• • Develop game demos, trailers, and interactive content

• • Begin costume production for cosplay

• • Create brochures and media kits in multiple languages

• • Design and produce themed merchandise or giveaway items

• • Sign sponsorship deals (gaming gear, prize support)

October–November: Onsite Operation Prep

• • Launch PR campaigns: press releases, social media, influencer marketing

• • Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.

• • Coordinate B2B meeting schedules

• • Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)

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Booth Design Trends at G-STAR Korea?

Brand-first design is on the rise.

We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.

Webzen’s 2024 Booth: A Case Study

Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.

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Turning Engagement into Meaningful Data

A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.

Turning Booth Engagement into Actionable Data



We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:

✔️KPI Checklist

• • duration of visitor engagement 

• • Participation rate, mission completion rate, and dropout rate

• • Social media engagement and hashtag mentions

• • Reward redemption rate after event participation

By defining these metrics in advance, we help turn passive attention into measurable performance.

 

Tracking Behavior Through Missions & Instant Rewards

For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.

This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.

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G-Star Booth Guidelines Related to Game Content Ratings

1. Rating Labeling

Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.

2. Booth Wall Requirements

For mature-rated content, enclose gameplay zones with walls to restrict visibility.

3. Age Verification

Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.

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G-Star FAQ

For a Successful G-Star Korea 2025

If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.

Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.

At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?

Watch the behind-the-scenes story in our showcase video.

How We Built Korean Game Show G-STAR Korea

Webzen G-Star Korea 2024

Webzen G-Star Korea 2023

EA Sports G-Star Korea 2023

SHIFTUP G-Star Korea 2022

11 Lifesaver Essentials for G-Star Korea Exhibitors

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When exhibiting at G-Star Korea, preparation is key to ensuring a smooth and successful event. Here are 11 essential items you should bring with you, based on tried-and-true experience from seasoned exhibitors.

1. Fanny Pack

A fanny pack is essential for keeping your hands free while ensuring you have quick access to important items like scissors, stickers, and portable chargers. It allows you to move around the booth efficiently without constantly searching for your tools.

2. Branded Items

Why do we wear T-shirts, hoodies, and jackets with our company logo? The first reason is to ensure everyone knows we’re part of the same team, even from a distance. It creates a sense of unity and makes it easy to identify team members. The second reason is to promote our company. We take pride in creating stylish, high-quality branded items that not only look great but also represent our brand well. In fact, we’ve had clients request design services after seeing our shirts. It’s a part of our commitment to detail and something we’re always proud of.

3. Whiteboard

A whiteboard is invaluable for managing inventory in your designated storage container, which will be located close to your G-Star booth. This is where you’ll store most of your merchandise. Using a whiteboard allows you to easily track and update stock quantities, making it much easier to manage inventory changes on the fly. This is one of those practical tips that come from years of experience at G-Star.

4. Printer

A printer is essential for quickly printing scripts, schedules, wrap-up meeting notes, and simple graphics. It’s especially useful for scripts — during rehearsals, any changes that need to be made can be promptly edited and reprinted. Having a printer on hand allows for immediate updates and ensures everyone has the most current information.

5. Stickers

Various stickers are incredibly versatile and can be used for a variety of purposes:

• • Logo Sticker
• • Icon Sticker
• • Box Sticker

Stickers are especially useful for labeling personal items during the setup period when many people are on-site. It’s easy for drinks like coffee to get mixed up, particularly in Korea, where iced Americanos are incredibly popular. Since the drinks all look the same, having a designated icon sticker makes it easier to identify your own.

Icon stickers are visually intuitive, making them perfect for quick identification. Box stickers are also useful for clearly labeling boxes for storage or disposal, making the packing process much more organized after the event.

6. Walkie-Talkies

Effective communication is crucial during an event like G-Star, and walkie-talkies are essential for keeping your team connected. When using walkie-talkies, it’s important to clearly identify yourself both when speaking and when responding. With dozens of people potentially sharing the same channel, things can quickly become chaotic, so clear communication is key to maintaining order and efficiency. This simple practice ensures that everyone knows who is talking and helps avoid confusion.

7. Lanyards

Having lanyards with ID badges for your team not only looks professional but also helps with security and identification of members on site. Make sure they’re comfortable for all-day wear.

❗️Sometimes you might need name tag cases when you participate gaming convention. Here’s why. [Link]

8. Safety Helmets

The G-Star organizing committee closely monitors compliance with safety regulations throughout the setup period. As they regularly inspect the site to ensure all safety measures are followed, it’s crucial to bring and wear safety helmets during this time. Make sure your team is prepared to adhere to these guidelines to avoid any issues.

9. Pain Relief Patches

It’s a good idea to apply pain relief patches in advance, especially if you know you’ll be on your feet all day, carrying heavy items, or doing a lot of walking around the venue. Muscle aches are almost inevitable in this kind of environment. For those experiencing more severe pain, larger patches might be necessary. In Asia, smaller “coin-sized” patches are quite popular and effective. You can pick these up at a local pharmacy. Applying them to sore areas before heading out to the site can make a big difference, helping you feel lighter and more comfortable throughout the day.

10. Energy Bars

Working on-site can be incredibly hectic, leaving little to no time for proper meals. You’re constantly on the move, expending a lot of energy throughout the day. Keeping snacks like energy bars, chocolates, and candy on hand is highly recommended. These quick bites provide a much-needed energy boost, helping you stay focused and productive even when you can’t take a break for a full meal.

11. Comfortable and Warm Clothing

Korean winters can be quite cold, especially in November. If you’re managing an outdoor booth, long puffer jackets and hand warmers are essential. Comfortable shoes are also a must since you’ll be standing and walking around for long periods. At G-Star, you could log up to 30,000 steps a day, so make sure your footwear is up for the challenge!

By bringing these 11 essential items, you’ll be well-prepared to handle any situation that comes your way at G-Star. Proper preparation not only ensures a smoother experience but also helps your team stay focused on what really matters.