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Tag Archives: TGS agency
Tokyo Game Show 2025: Exploring The Most Popular Booths
October 7, 2025
Tokyo Game Show 2025
Exploring The Most Popular Booths
The Tokyo Game Show 2025 closed its four-day run at Makuhari Messe with over 263,000 visitors. Beyond sheer scale, this year’s show was defined by how major publishers transformed their booths into living brand experiences—a shift from spectacle to strategy.
If you missed our first coverage on booth trends and overall highlights, read it here: Tokyo Game Show 2025: Big Booth Highlights.
Here’s how each Tokyo Game Show popular booth earned the spotlight.
Square Enix
Square Enix’s booth at Hall 3 – S02 was designed as a multi-sensory stage experience rather than a static showcase. Every major title—from Dragon Quest I & II HD-2D Remake to Final Fantasy VII Remake Intergrade and Final Fantasy XIV Online—had its own interactive zone, blending physical rewards, fan engagement, and live broadcasts.
Highlights:
- ✔️ Dragon Quest I & II HD-2D Remake: 15-minute demo + limited-edition drink giveaway + life-size Dragonlord photo zone.
- ✔️ Final Fantasy VII Remake Intergrade: Magic: The Gathering crossover photo wall + collectible card cases.
- ✔️ Final Fantasy XIV Online: Mascot meet-and-greet + social media-linked campaigns (Instagram, KakaoTalk, Bluesky).
- ✔️ Final Fantasy Tactics: The Ivalice Chronicle and Octopath Traveler 0: Developer Q&A sessions, voice actor appearances, and live streaming.
Square Enix emphasized hybrid experiences—real-time livestreams, influencer-hosted talks, and on-site giveaways—that deepened both digital and physical participation.
Capcom
Few publishers understood fan psychology as well as Capcom. Its Hall 7 – S02 booth became a magnet for players eager to test next-gen titles hands-on. It hosted full-scale demo zones for Monster Hunter Outlanders, Monster Hunter Stories 3, and Monster Hunter Wilds, playable across PS5, Switch 2, and mobile. Visitors received limited-edition Monster Hunter gear, with additional prizes through the #MHWilds Instagram challenge.
The booth also featured Pragmata and Onimusha: The Path of Blades, with developer Q&A streams and exclusive art exhibitions. Resident Evil Requiem and Survival Unit transformed the space into horror-themed VR environments with survival challenges and live mission events. Street Fighter 6 drew massive crowds for live tournaments and influencer-led battles.
SEGA / ATLUS
SEGA/ATLUS embraced nostalgia and energy at Hall 4 – N06, turning gameplay into performance and fans into part of the show. The booth layout felt like a theme park—part racing circuit, part arcade, part fan stage.
Highlights:
- ✔️ Sonic Racing CrossWorlds: Life-size F1 car + leaderboard challenge with instant prizes.
- ✔️ Virtua Fighter R.E.V.O.: eSports Park collaboration with live influencer commentary.
- ✔️ Persona 3 Reload: AR/VR dungeon experience + café coupon rewards + fan art and merchandise zone.
With the “Fun Time Show” panel, SEGA turned influencers and cosplayers into content hosts, encouraging audience participation and real-time engagement.
Bandai Namco
Located in Hall 6 – N06, Bandai Namco focused on immersive storytelling over size. Four major IPs—Code Vein II, Digimon Story: Time Stranger, Little Nightmares III, and Once Upon a Katamari—each had distinct narrative-driven zones.
From Little Nightmares III’s atmospheric cosplay photo contest to Once Upon a Katamari’s giant playable sculpture, every corner encouraged interaction. The Family Game Park & Tamagotchi Plaza invited families to experience casual and educational titles together, reinforcing inclusivity as part of Bandai’s identity.
Konami
Konami’s expansive booth at Hall 5 – S01 offered over 40 playable titles, from Metal Gear Solid Δ: Snake Eater and Silent Hill f to Momotaro Dentetsu 2 and Suikoden Star Leap.
Each major title had its own stage program: Metal Gear Production Hotline with the dev team, Silent Hill Live Commentary with 2BRO., and esports finals for eBASEBALL Power Pros. The space also included VR Idol showcases, live DJ sessions, and the Indie Student Challenge awards ceremony.
Sony Interactive Entertainment
At Hall 4 – S01, Sony presented itself not as a game publisher but as a platform experience curator. The booth emphasized Ghost of Yōtei, MARVEL Tokon: Fighting Souls, and Astro Bot, each tailored to distinct audiences.
Highlights:
- ✔️ Ghost of Yōtei: 30-minute demo and live developer Q&A.
- ✔️ MARVEL Tokon: Fighting Souls: Pro-gamer battles + cosplay photo stage + livestreamed stage show.
- ✔️ Astro Bot: Family-focused AR mini-games and stamp tours with collectible figures.
Sony also celebrated PlayStation’s 30th anniversary with a YOASOBI collaboration—Project: Memory Card—featuring limited-edition art and giveaways. PlayStation Plus members enjoyed exclusive pre-booked demos and merchandise kits.
Tokyo Game Show Marketing Agency
Over the past few years, Tokyo Game Show has evolved into Asia’s answer to Gamescom—a hub where global publishers, developers, and creators converge to enter or expand across Asian markets.
The surge in exhibitor participation and media attention shows that TGS is now the fastest-growing global gaming exhibition, perfectly positioned as the gateway to Asia’s players and partners.
At Eidetic Marketing, we help brands turn this momentum into measurable impact.
From booth concept and design to full-scale execution and on-site management, our team bridges creativity and precision to deliver experiences that move audiences and elevate brand presence.
If your goal is to make a statement at Tokyo Game Show 2026, we’re here to help you craft a booth that connects, converts, and captivates.
Sources
On-site analysis and reporting by Eidetic Marketing
Gematsu — Capcom TGS 2025 lineup announcement
Tokyo Game Show 2025 Official Site
GamerBraves — Event overview and exhibitor coverage
Frontline Japan — Image references and booth visuals
GamerBraves — Event overview and exhibitor coverage
The Biggest Global Gaming Conventions 2025
December 20, 2024
Explore the world’s premier gaming and pop-culture events happening across the globe. From developer-focused conferences to fan-centric expos, these shows provide networking opportunities, new game releases, and immersive experiences for exhibitors and attendees alike.
Taipei Game Show
- Dates: January 23rd-26th
- Location: Taipei, Taiwan
- Approx. Attendees in 2024: 360K
The Taipei Game Show is one of Asia’s most prominent global gaming events, attracting developers, industry professionals, and gamers worldwide. It features gaming exhibitions, business matching opportunities, and interactive events that celebrate the gaming culture.
GDC (Game Developers Conference)
- Dates: March 17th-21st
- Location: San Francisco, USA
- Approx. Attendees in 2024: 300K
GDC is the world’s largest professional game industry event, where developers come together to share ideas, innovations, and tools shaping the future of gaming. It covers programming, design, production, and business aspects of game development.
Gamescom Latam (NEW)
- Dates: April 30th-May 4th
- Location: Sao Paulo, Brazil
- Approx. Attendees in 2024: 100K
Gamescom Latam is a new addition to the global Gamescom brand, launching in 2024. Building on the success of Gamescom Cologne, the event expands into Latin America to meet the region’s growing gaming demand. Held in São Paulo, Brazil, it highlights regional and international developers, new game releases, and opportunities for industry networking. This marks a significant step in celebrating gaming culture in one of the fastest-growing markets.
Anime Expo
- Dates: July 3rd-6th
- Location: Los Angeles, USA
- Approx. Attendees in 2024: 392K
Anime Expo is the largest anime and manga convention in North America and a vibrant hub for cosplay. Fans bring their favorite characters to life through detailed costumes, with competitions and photo zones adding to the excitement.
This year, we participated with Goddess of Victory: Nikke, delivering an immersive booth experience that drew an incredible response.
San Diego Comic Con (SDCC)
- Dates: July 25th-28th
- Location: San Diego, USA
- Approx. Attendees in 2024: 150K
San Diego Comic-Con is the largest comic book and pop culture convention in North America. While best known for its focus on movies and comics, it has also become a significant platform for gaming conventions, featuring game showcases, announcements, and interactive panels that attract gaming fans and professionals.
ChinaJoy
- Dates: August 1st-4th
- Location: Shanghai, China
- Approx. Attendees in 2024: 367K
ChinaJoy, also known as the China Digital Entertainment Expo & Conference, is Asia’s leading platform for gaming, e-sports, and digital entertainment technology.
Gamescom
- Dates: August 20th-24th
- Location: Cologne, Germany
- Approx. Attendees in 2024: 335K
Gamescom has solidified its position as the largest gaming event in the world since the discontinuation of E3 following the COVID-19 pandemic. As the premier platform for gaming announcements, exhibitions, and industry networking, Gamescom continues to attract global attention, serving as a central hub for developers, publishers, and fans alike.
Tokyo Game Show
- Dates: September 25th-28th
- Location: Chiba, Japan
- Approx. Attendees in 2024: 274K
Tokyo Game Show is a key gaming convention that bridges Japan’s gaming industry with global audiences. The event features immersive showcases, cutting-edge technology, and extensive business networking opportunities.
New York Comic Con (NYCC)
- Dates: October 3rd-6th
- Location: New York, USA
- Approx. Attendees in 2024: 200K
New York Comic Con blends pop culture with gaming, offering a unique space for fans and developers alike. As one of the largest conventions in the world, NYCC has expanded its gaming presence, hosting video game demos, exclusive announcements, and immersive fan experiences.
G-Star
- Dates: November 13th-16th
- Location: Busan, Korea
- Approx. Attendees in 2024: 215K
G-Star Korea first launched in 2005, has grown into one of the premier gaming conventions in the world. Over the past 19 years, it has become a key platform for IP launches, networking, and showcasing emerging trends in the gaming industry. The event has continually evolved, attracting industry leaders, developers, and innovators from around the globe to connect, collaborate, and shape the future of gaming.
AGF (Anime Game Festival)
- Dates: Early December
- Location: Ilsan, Korea
- Approx. Attendees in 2024: 72K
AGF 2024 stands out as one of the most exciting gaming conventions, especially for fans of subculture and cosplay. Known for its vibrant atmosphere, the event attracts a wide range of attendees, from gaming enthusiasts to passionate cosplayers. Our presence at AGF included the stunning Nikke booth, showcasing our expertise in exhibition design and event execution. Explore the highlights of this dynamic convention through our YouTube Shorts.
Comic Market (Comiket)
- Dates: August 10th-11th & Late December
- Location: Tokyo, Japan
- Approx. Attendees in 2023: 260K
Comic Market, also known as Comiket, is the world’s largest doujinshi fair. The event celebrates independent creators, offering a platform for self-published manga, anime, and fan works.
