BRIEF US!
Design illuminating activations around the world with us.
THANK YOU FOR YOUR REQUEST
Thank you very much for your interest in EIDETIC MARKETING.
We look forward to working with you.
We will contact you soon.Thanks Again.
THERE WAS A PROBLEM WITH YOUR SUBMISSION.
Have you checked all the required fields?
We want you to write your Company, Name, E-mail, Budget, Country to Execute, Website URL, Wanted Services and Project Description.Thanks.
Tag Archives: Anime Game Festival
AGF: The Biggest Anime Game Festival in Korea
August 25, 2025
AGF: The Biggest Anime Game Festival in Korea
In Asia, the most recognized convention for gaming and subculture is the Tokyo Game Show (TGS) in Japan, rooted in the popularity of Japanese anime. In Korea, the largest game exhibition is G-STAR, held annually in Busan and known for its global scale.
But beyond G-STAR, Korea also has a convention that focuses more on subculture—the Anime Game Festival (AGF Korea). Dedicated to anime, games, and character IP, AGF has quickly gained popularity as the country’s most distinctive subculture event.
What Is AGF Korea(Anime Game Festival)?
The Anime X Game Festival (AGF Korea) is a large-scale convention in Korea dedicated to Japanese anime and subculture mobile games. It is co-hosted by ANIPLUS, Sony Music Entertainment, Daewon Media, and D&C Media. With four major companies behind it, the festival has continued to grow in scale and influence. Originally held only on weekends, AGF Korea expanded its schedule in 2025 to start on Friday, giving fans and exhibitors an extra day to experience the event.
FAQ for international exhibitors
The biggest game show in Korea is G-STAR, held every year in Busan. It is an international convention that covers the full spectrum of the gaming industry, from PC and mobile games to esports. G-STAR Korea is widely recognized for its large-scale consumer booths, competitive esports tournaments, and global business networking opportunities.
Where does the AGF Korea take place?
The festival takes place at KINTEX Exhibition Center 1 in Ilsan, South Korea, occupying Halls 1 through 5. As one of the country’s largest convention venues, KINTEX offers ample space for large-scale cultural and entertainment events.
When is the AGF Korea?
AGF Korea 2025 will be held from December 5 (Fri) to December 7 (Sun), 2025, with daily opening hours from 09:30 to 18:00.
Who Participates in AGF Korea?
AGF Korea brings together a wide range of domestic and international exhibitors, including:
- • Official licensors of anime and games
- • Businesses related to animation and gaming
- • Broadcasting stations, publishers, and media companies
- • Character merchandise companies
With this diverse lineup of participants, Anime Game Festival serves as both a fan festival and a professional platform for the anime and gaming industries.
Booth Registration for Anime Game Festival
- • Early Registration: Until September 26, 2025 (includes booth priority + 10% discount)
- • General Registration: Until October 31, 2025
- • Booth Facility Applications: October 20 – November 21, 2025
For exhibitors, early registration offers not only cost benefits but also better booth positioning.
Key Features of Anime Game Festival
- Anime & Game IP Showcases: Top publishers from Korea, Japan, and China present their titles and exclusive collaborations.
- Cosplay & Stage Programs: Fans experience live performances, photo zones, and cosplay showcases that highlight the subculture spirit.
- Merchandise Zones: Limited edition goods, character items, and fan-favorite collectibles are a major attraction.
- Flexible Booth Options: From standard exhibition booths to independent custom spaces, companies can choose setups that best fit their branding.
AGF continues to grow as a must-attend festival for fans and companies in the anime and gaming industries. It is where fandom meets business, making it a unique event in Asia’s subculture market.
AGF Korea Marketing Agency
Eidetic is a global marketing agency specializing in anime and gaming events. At AGF Korea, we help publishers and IP holders design booths, create fan experiences, and connect directly with their audience.
Our portfolio includes the NIKKE booth, where we delivered an immersive setup with stage programs and interactive zones that drew strong fan engagement.
In our next article, we will take a closer look at how to participate in AGF Korea as an exhibitor, including booth application details and costs.
Anime Expo Food Guide 2025: Best Eats Inside & Around AX
July 20, 2025
Anime Expo Food Guide 2025: Best Eats Inside & Around AX
Anime Expo is famous for its cosplay, panels, and community — but if you’ve been before, you know that Anime Expo food is a whole experience of its own. From AX Crossing’s food trucks to hidden snack stalls and late-night beer gardens, this guide breaks down where and what to eat at AX, whether you’re a first-timer or returning veteran.
AX Crossing: The Main Food Hub
Located just outside the convention center, AX Crossing is the largest and most popular food area at Anime Expo. It features a rotating lineup of food trucks and booths, drawing crowds throughout the day — especially in the afternoon and early evening.
You’ll find a wide variety of options, including:
- • Japanese food (takoyaki, onigiri, ramen, udon, etc.)
- • K-BBQ
- • Desserts like mochi
- • Boba tea and shaved ice
The atmosphere feels like a festival in itself, with music, outdoor seating, and photo spots all around. Lines can get long, so it’s best to go early or between major programming blocks.
Inside the Convention Center
If you’re staying inside the convention center, there are several spots where you can grab a quick bite without venturing too far:
- Entertainment Hall: Groundwork
- West Hall Outdoor Area: Food trucks
- Exhibit Hall 2nd Floor: Food court and Groundwork
- Throughout the halls: Pop-up snack stands
Most of these locations offer basic but reliable options like pizza, burgers, fries, and bottled drinks. You’ll also find instant ramen with hot water available nearby, as well as packaged bento boxes and sushi rolls at select spots. Seating in the food courts can be hard to find during peak lunch hours, so plan around the rush if you can.
Ichiban Market: Small but Mighty
Located next to the Peacock Theater, Ichiban Market is a compact food area that offers a quieter alternative to the bustling AX Crossing. Though smaller in scale, it’s much less crowded and surprisingly efficient — especially for attendees spending time near the theater.
In 2025, it featured items like grilled squid, tanghulu (candied fruit skewers), and tacos. It’s an ideal stop for quick bites between screenings or stage events, and a smart option if you’re looking to avoid long food lines without leaving the main area.
Beer Garden: A Festival Within the Festival
While it’s not technically a food spot, the Beer Garden has become a staple of the Anime Expo experience — because what’s a summer festival without a cold beer?
By day, it’s a laid-back space where attendees can take a breather outdoors. But the real charm of the Beer Garden comes alive in the evening. As the sun sets and warm string lights flicker on overhead, the entire area transforms into a cozy, festival-like haven. There’s nothing quite like sipping a cold drink under the LA sky while anime soundtracks play in the background — it’s one of those moments that feels like pure fan joy.
*Entry policy: The Beer Garden is open to attendees of all ages until 10 PM. To purchase alcohol, you must be 21+ and present a valid ID.
Why Anime Expo Food Is Part of the Experience
Anime Expo is a massive event that keeps you moving — from panels and premieres to artist alleys and night concerts. Thankfully, no matter where you are on the map, you’re never too far from something good to eat. And when the food’s this fun, it becomes part of the experience itself.
Game Experience Marketing Agency
Eidetic is a game experience marketing agency focused on maximizing brand presence where it matters most — where game IPs and fans meet in real life. We specialize in creating immersive brand experiences at anime, gaming, and subculture events, with strategic planning and flawless execution at every step. From concept to on-site delivery, we help brands build unforgettable moments where fandom becomes real.
Check out our portfolio and explore more of our Anime Expo content.
👉Anime Expo 2024 NIKKE Portfolio
The Biggest Global Gaming Conventions 2025
December 20, 2024
Explore the world’s premier gaming and pop-culture events happening across the globe. From developer-focused conferences to fan-centric expos, these shows provide networking opportunities, new game releases, and immersive experiences for exhibitors and attendees alike.
Taipei Game Show
- Dates: January 23rd-26th
- Location: Taipei, Taiwan
- Approx. Attendees in 2024: 360K
The Taipei Game Show is one of Asia’s most prominent global gaming events, attracting developers, industry professionals, and gamers worldwide. It features gaming exhibitions, business matching opportunities, and interactive events that celebrate the gaming culture.
GDC (Game Developers Conference)
- Dates: March 17th-21st
- Location: San Francisco, USA
- Approx. Attendees in 2024: 300K
GDC is the world’s largest professional game industry event, where developers come together to share ideas, innovations, and tools shaping the future of gaming. It covers programming, design, production, and business aspects of game development.
Gamescom Latam (NEW)
- Dates: April 30th-May 4th
- Location: Sao Paulo, Brazil
- Approx. Attendees in 2024: 100K
Gamescom Latam is a new addition to the global Gamescom brand, launching in 2024. Building on the success of Gamescom Cologne, the event expands into Latin America to meet the region’s growing gaming demand. Held in São Paulo, Brazil, it highlights regional and international developers, new game releases, and opportunities for industry networking. This marks a significant step in celebrating gaming culture in one of the fastest-growing markets.
Anime Expo
- Dates: July 3rd-6th
- Location: Los Angeles, USA
- Approx. Attendees in 2024: 392K
Anime Expo is the largest anime and manga convention in North America and a vibrant hub for cosplay. Fans bring their favorite characters to life through detailed costumes, with competitions and photo zones adding to the excitement.
This year, we participated with Goddess of Victory: Nikke, delivering an immersive booth experience that drew an incredible response.
San Diego Comic Con (SDCC)
- Dates: July 25th-28th
- Location: San Diego, USA
- Approx. Attendees in 2024: 150K
San Diego Comic-Con is the largest comic book and pop culture convention in North America. While best known for its focus on movies and comics, it has also become a significant platform for gaming conventions, featuring game showcases, announcements, and interactive panels that attract gaming fans and professionals.
ChinaJoy
- Dates: August 1st-4th
- Location: Shanghai, China
- Approx. Attendees in 2024: 367K
ChinaJoy, also known as the China Digital Entertainment Expo & Conference, is Asia’s leading platform for gaming, e-sports, and digital entertainment technology.
Gamescom
- Dates: August 20th-24th
- Location: Cologne, Germany
- Approx. Attendees in 2024: 335K
Gamescom has solidified its position as the largest gaming event in the world since the discontinuation of E3 following the COVID-19 pandemic. As the premier platform for gaming announcements, exhibitions, and industry networking, Gamescom continues to attract global attention, serving as a central hub for developers, publishers, and fans alike.
Tokyo Game Show
- Dates: September 25th-28th
- Location: Chiba, Japan
- Approx. Attendees in 2024: 274K
Tokyo Game Show is a key gaming convention that bridges Japan’s gaming industry with global audiences. The event features immersive showcases, cutting-edge technology, and extensive business networking opportunities.
New York Comic Con (NYCC)
- Dates: October 3rd-6th
- Location: New York, USA
- Approx. Attendees in 2024: 200K
New York Comic Con blends pop culture with gaming, offering a unique space for fans and developers alike. As one of the largest conventions in the world, NYCC has expanded its gaming presence, hosting video game demos, exclusive announcements, and immersive fan experiences.
G-Star
- Dates: November 13th-16th
- Location: Busan, Korea
- Approx. Attendees in 2024: 215K
G-Star Korea first launched in 2005, has grown into one of the premier gaming conventions in the world. Over the past 19 years, it has become a key platform for IP launches, networking, and showcasing emerging trends in the gaming industry. The event has continually evolved, attracting industry leaders, developers, and innovators from around the globe to connect, collaborate, and shape the future of gaming.
AGF (Anime Game Festival)
- Dates: Early December
- Location: Ilsan, Korea
- Approx. Attendees in 2024: 72K
AGF 2024 stands out as one of the most exciting gaming conventions, especially for fans of subculture and cosplay. Known for its vibrant atmosphere, the event attracts a wide range of attendees, from gaming enthusiasts to passionate cosplayers. Our presence at AGF included the stunning Nikke booth, showcasing our expertise in exhibition design and event execution. Explore the highlights of this dynamic convention through our YouTube Shorts.
Comic Market (Comiket)
- Dates: August 10th-11th & Late December
- Location: Tokyo, Japan
- Approx. Attendees in 2023: 260K
Comic Market, also known as Comiket, is the world’s largest doujinshi fair. The event celebrates independent creators, offering a platform for self-published manga, anime, and fan works.
Top 5 Biggest Global Gaming Conventions
The Rise of Subculture Pop-ups: Spotlight on Nikke
October 19, 2024
The Rise of Subculture Pop-ups: Spotlight on Goddess of Victory: Nikke
The Rise of Subculture Pop-ups
Subculture pop-up booths are becoming increasingly popular. Fans now seek to experience their favorite games in real life, beyond the digital world. These pop-ups provide fans with an immersive way to engage with the game’s world, story, and characters. This makes their connection to the content more tangible and memorable.
The Goddess of Victory: Nikke pop-up events exemplify this trend, having been held in major cities like Singapore, Los Angeles, and soon Japan. Moreover, these events offer fans worldwide the chance to explore life-sized representations of characters, participation in interactive experiences, and purchase exclusive merchandise, further deepening their connection to the game. The global popularity of these events highlights Nikke’s reach and appeal beyond Asia.
As gaming continues to grow into a cultural movement, these pop-ups demonstrate the expanding fandoms that identify with unique game worlds. Thus, they offer an offline space where fans from all over the globe can experience the content they love, strengthening their sense of community and passion for the game.
Nikke at Anime Expo in Los Angeles
In July, we had the unique opportunity to manage the Goddess of Victory: Nikke booth at Anime Expo in Los Angeles. The booth was a massive success, with demo reservations selling out within just nine minutes of opening. This overwhelming response highlighted Nikke‘s immense popularity, not just in Asia, but in the U.S. as well. Seeing the widespread enthusiasm for the game on such a large international stage made us even more excited about the future of subculture pop-ups.
Throughout the summer, we filled our office walls with Nikke project materials. These ranged from life-sized character cutouts to creative designs, all in preparation for Anime Expo. The energy and excitement from that project carried over into our anticipation for the Nikke pop-up store.
Top 3 Takeaways from the Nikke Pop-up in Korea
A Beach or a Booth? Stunning Photo Zones with Attention to Detail
One of the most striking aspects of the Nikke pop-up store was the detailed photo zones. The lifelike reddish sand was especially impressive, so realistic that it felt like stepping onto an actual beach, surprising many with its vividness. The landscape decorations were meticulously crafted, making each photo zone into an immersive experience. These zones were strategically designed throughout the pop-up, from the gate entrance to various spots inside the booth, allowing it to be a captivating journey that drew visitors deeper into the world of Nikke.
Test Your Aim: The 4-Player Shooting Game
The 4-player shooting game was another major highlight. Visitors engaged in a fun and interactive experience where they shot rubber bullets at large monsters (Raptures) and competed for accuracy. The player with the best aim received additional exclusive merchandise as a prize. The shooting event didn’t take place at the Anime Expo in Los Angeles. Instead, it became a standout feature at the pop-up, offering a unique experience that distinguished it from typical exhibitions.
Celeb Autograph Wall
The collection of autographed photos near the photo booth caught our attention as another interesting feature. These included autographs from the voice actors of Nikke characters and Kim Hyung-tae, the CEO of Shift Up, the game development company behind Goddess of Victory: Nikke. Spotting these autographs added an extra layer of excitement, especially with visitors exclaiming, “Wait, they were here too?” It was definitely a fun little surprise for fans.
Fan-focused pop-ups require more than a creative concept. Photo zones, interactive activities, merchandise, staffing, and on-site operations can quickly shape the full activation budget. Use EIDETIC’s Booth Cost Estimator to explore an initial planning range, with more event coverage coming soon.
What’s Next for Subculture Pop-ups?
Subculture pop-up events will keep growing in popularity. They highlight a shift from simply consuming game content to creating deeper connections and emotional engagement between fans and the game. As user experience becomes increasingly important in offline events, careful planning and attention to detail are essential to leave a lasting impression.
Pop-up stores offer fans both unique and unforgettable experiences, further strengthening their connection to the content they love. Goddess of Victory: Nikke is leading this trend, expanding rapidly not just in Asia but also globally. With upcoming events like G-STAR and AGF this winter, fans are eagerly anticipating the new and exciting ways Nikke will continue to engage them, creating even more memorable moments.
