Anime Expo 2026 recently concluded in Los Angeles with more than 422,000 turnstile visits across four sold-out days. Its continued growth reflects the commercial strength of fandoms built around anime, games, character IP, collectibles, cosplay, and live content. From our on-site perspective, that demand becomes visible well before the doors open, as fans arrive early to secure limited merchandise and access high-demand programs.

AGF Korea attracts the same level of commitment in a different market. Held in December, the event draws fans who line up before sunrise in padded winter coats to purchase exclusive products and join popular booth activities. For global publishers considering the Korean market, this AGF Korea 2026 exhibitor guide covers the event’s growth, audience profile, registration schedule, booth costs, and available discounts.

What Is AGF Korea?

AGF, short for Anime x Game Festival, is Korea’s largest official comprehensive event centered on anime and games. It brings together games, animation, webtoons, light novels, virtual creators, merchandise, stage programs, and other forms of character-driven entertainment.

The event connects licensed IP holders, publishers, media companies, merchandise businesses, and highly engaged consumers in one large-scale B2C environment. For international game publishers, AGF provides direct access to Korean fans of anime-style, character-driven, collectible, and live-service titles.

AGF is no longer an event that publishers simply consider attending. Its growth has made it an increasingly important annual consumer touchpoint for companies targeting Korea’s anime game market.

For a broader overview of the event, read AGF: The Biggest Anime Game Festival in Korea.

AGF Korea’s Growth from 2018 to 2026

AGF began in 2018 with 32,593 visitors and 32 participating companies. Attendance reached 35,970 in 2019 before the event paused during 2020 and 2021 because of the COVID-19 pandemic.

When AGF returned in 2022, it attracted 47,774 visitors. Attendance then increased to 65,442 in 2023, 72,081 in 2024, and a record 100,518 in 2025. The official AGF website confirms that the 2025 edition passed the 100,000-visitor mark for the first time.

One reason for the sharp increase in 2025 was the expansion from a two-day weekend event to a three-day Friday-to-Sunday schedule. Organizer planning materials project approximately 120,000 visitors for AGF 2026, which would represent an increase of about 19 percent from 2025.

AGF 2026 will once again run for three days and occupy Halls 1 through 5 of KINTEX Exhibition Center 1. The scale of the event demonstrates how far AGF has moved beyond its early position as a niche gathering. It is now one of the most significant annual offline events for Korea’s anime, game, and character-IP fandom.

Who Attends AGF Korea?

The value of AGF lies not only in the size of its audience, but also in the characteristics of the people attending.

According to the organizer’s 2025 audience analysis, visitors in their twenties represent 60 percent of attendance. People in their thirties account for another 24 percent, meaning that consumers in their twenties and thirties make up 84 percent of the total audience.

The occupational breakdown is similarly notable. Working professionals account for 38 percent of visitors, while students represent 37 percent. Together, these groups make up 75 percent of attendance.

Exhibition viewing is the most common reason for attending, followed by purchasing limited-edition merchandise and watching stage programs. Visitors also attend with friends, meet artists and creators, and participate in cosplay activities.

This audience is prepared to spend time and money on the IPs it follows. Fans often plan their visits around particular booths, products, and stage schedules. Some attend on multiple days, while others line up before sunrise to improve their chances of securing limited items.

The atmosphere differs from that of a conventional gaming expo. Booths are filled with events and merchandise, while cosplay photography lines, fan gatherings, creator activities, and character displays generate continuous movement throughout the venue. AGF is an event where visitors actively shape their own experience through participation, purchasing, photography, and sharing.

AGF Korea 2026 Exhibitor Guide: Registration Timeline

Anime X Game Festival 2026 will take place from December 4 to 6, 2026, at KINTEX Exhibition Center 1 in Goyang, South Korea. The event will use Halls 1 through 5 and operate from 9:30 AM to 6:00 PM each day.

This AGF Korea 2026 exhibitor guide starts with the event schedule because booth planning depends on more than the public show dates. For global publishers, early registration begins in July, while required documents and exhibitor service applications must be completed before mid-November.

The official exhibitor information confirms the registration dates, payment schedule, early-registration discount, and priority placement benefit.

Early registration is especially relevant at AGF because booth placement can affect visibility and traffic. Entrances, major aisles, stages, and high-demand IP booths influence how visitors move through the exhibition halls.

For more information about placement considerations, see our AGF Korea booth price and location guide.

How Much Does an AGF Korea Booth Cost?

Booth cost is one of the most practical parts of this AGF Korea 2026 exhibitor guide, especially for overseas publishers comparing early registration rates with general registration rates. For custom activations, most exhibitors will book a raw space and build a custom booth rather than a prebuilt package.

AGF prices independent exhibition space in 9 m² increments, or about 97 sq ft. The minimum independent space is 36 m², or about 388 sq ft.

During early registration, the rate is KRW 2,000,000 (approximately USD 1,330) per 9 m², or about 97 sq ft. During general registration, the rate increases to KRW 2,200,000 (approximately USD 1,470) for the same area. All official prices exclude VAT.

The minimum early-registration space fee is therefore KRW 8,000,000 (approximately USD 5,330), while the minimum general-registration fee is KRW 8,800,000 (approximately USD 5,870).

Independent booths must be constructed and dismantled by the exhibitor through a KINTEX-approved contractor. Electricity, internet, audiovisual systems, furniture, graphics, and other exhibitor services are ordered separately.

AGF also offers prebuilt standard booths and enclosed storage options. However, independent space is generally the more relevant format for international publishers planning a custom branded environment.

AGF Early Bird Booth Rates

AGF offers discounts for early registration, consecutive participation, and larger exhibition footprints.

The early-registration discount may be combined with either the returning-exhibitor discount or the floor-area discount. The returning-exhibitor and floor-area discounts cannot be combined with each other. The maximum total discount is 30 percent.

AGF calculates these thresholds using its 9 m² space-unit system. The square-meter and square-foot equivalents above are provided to make the requirements easier for international exhibitors to evaluate.

What to Expect on Site at AGF

AGF visitors do not attend only to browse. They come prepared to experience, purchase, participate, and document the IPs they follow.

Merchandise counters, interactive events, stage schedules, cosplay appearances, and photo opportunities create continuous movement throughout the venue. Some fans return for multiple days, while others arrive before dawn to secure limited products or enter popular activities before capacity is reached.

EIDETIC has planned and operated AGF activations for titles including Goddess of Victory: NIKKE. Our work has included IP-focused environments, interactive events, cosplay production, staff training, crowd management, and on-site fan engagement.

During a previous AGF opening, EIDETIC prepared hand warmers and snacks for fans waiting outside in the December cold. The gesture was simple, but it turned part of the pre-entry wait into a positive brand interaction. We have since seen more exhibitors prepare similar welcome items for early-arriving fans.

The visual impact of the booth remains important, but the full experience begins before visitors enter the space. Small details in guest communication, queue management, staffing, and hospitality can determine how fans remember the brand after the event.

This AGF Korea 2026 exhibitor guide is designed to help publishers understand not only the dates, booth costs, and registration process, but also the operational details that shape the fan experience on site.

In our next guide, we will look more closely at how publishers can turn a game world into an immersive AGF booth experience.

FAQ About AGF Korea 2026

AGF Korea Booth Price & Best Booth Location Tips

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In our previous article, we introduced what Anime Game Festival (AGF Korea) is and why it has become one of Korea’s most distinctive subculture events.

AGF: The Biggest Anime Game Festival in Korea

Building on that overview, this article will focus on AGF Korea Booth Price and key registration tips for exhibitors planning to participate in 2025.

AGF Korea Booth Price (USD, VAT excluded)

• ✔️Standard Booth – $2,000
  Includes a fully built 3m × 3m × 3m booth with fascia board, power supply, information desk, carpeting, chairs, and LED lighting.
  
• ✔️Independent Booth – $1,690
  A space-only option that requires a minimum of 4 booths. Custom construction must be handled by KINTEX-approved contractors. Best for brands that want a larger, custom-designed presence.
  
• ✔️Storage Booth – $615
  An additional booth used as storage space. Comes with entry doors and master keys, making it convenient for managing merchandise and materials.

Booth Price Discounts for Exhibitors

AGF Korea offers several discount programs that can reduce costs by up to 30% when combined:

• • Early registration discount: 10%
• • Returning exhibitor discount: 5–10%
• • Booth scale discount: 10–20%

Applying early not only lowers the AGF Korea Booth Price but also increases the chance of securing a better booth location. Once you understand the pricing and discounts, the next step is to keep track of the registration timeline.

AGF Korea Booth Registration Period

• • Early Registration: August 4 – September 26, 2025
• • General Registration: September 29 – October 31, 2025
• • Advertising & Facility Applications: October 20 – November 21, 2025
• • Event Dates: December 5–7, 2025

In addition to planning ahead for deadlines, exhibitors should also pay close attention to booth location strategy.

AGF Korea Best Booth Location Tips

When reviewing the AGF Korea 2024 floor plan, it’s clear that booth location can be just as important as booth size. The venue has five main entrances, and booths near these entry points naturally receive higher traffic as visitors first enter the hall.

Larger booths placed by entrances or along central pathways are especially effective in drawing attention. To maximize visibility, exhibitors should apply early to secure these prime locations before they sell out.

Early registration for AGF Korea 2025 closes on September 26. here are only a few weeks left to secure the best booth prices and locations. If you are a game publisher or brand considering participation and would like professional support, feel free to reach out to us.

AGF Korea Marketing Agency

Eidetic is a global marketing agency specializing in anime and gaming events. At AGF Korea, we help publishers and IP holders design booths, create fan experiences, and connect directly with their audience.

Our portfolio includes the NIKKE booth, where we delivered an immersive setup with stage programs and interactive zones that drew strong fan engagement.

AGF: The Biggest Anime Game Festival in Korea

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In Asia, the most recognized convention for gaming and subculture is the Tokyo Game Show (TGS) in Japan, rooted in the popularity of Japanese anime. In Korea, the largest game exhibition is G-STAR, held annually in Busan and known for its global scale.

How to Exhibit at a Korean Game Show G-STAR Korea

But beyond G-STAR, Korea also has a convention that focuses more on subculture—the Anime Game Festival (AGF Korea). Dedicated to anime, games, and character IP, AGF has quickly gained popularity as the country’s most distinctive subculture event.

What Is AGF Korea(Anime Game Festival)?

The Anime X Game Festival (AGF Korea) is a large-scale convention in Korea dedicated to Japanese anime and subculture mobile games. It is co-hosted by ANIPLUS, Sony Music Entertainment, Daewon Media, and D&C Media. With four major companies behind it, the festival has continued to grow in scale and influence. Originally held only on weekends, AGF Korea expanded its schedule in 2025 to start on Friday, giving fans and exhibitors an extra day to experience the event.

FAQ for international exhibitors

Where does the AGF Korea take place?

The festival takes place at KINTEX Exhibition Center 1 in Ilsan, South Korea, occupying Halls 1 through 5. As one of the country’s largest convention venues, KINTEX offers ample space for large-scale cultural and entertainment events.

When is the AGF Korea?

AGF Korea 2025 will be held from December 5 (Fri) to December 7 (Sun), 2025, with daily opening hours from 09:30 to 18:00.

Who Participates in AGF Korea?

AGF Korea brings together a wide range of domestic and international exhibitors, including:

• • Official licensors of anime and games
• • Businesses related to animation and gaming
• • Broadcasting stations, publishers, and media companies
• • Character merchandise companies

With this diverse lineup of participants, Anime Game Festival serves as both a fan festival and a professional platform for the anime and gaming industries.

Booth Registration for Anime Game Festival

• • Early Registration: Until September 26, 2025 (includes booth priority + 10% discount)
• • General Registration: Until October 31, 2025
• • Booth Facility Applications: October 20 – November 21, 2025

For exhibitors, early registration offers not only cost benefits but also better booth positioning.

Key Features of Anime Game Festival

• Anime & Game IP Showcases: Top publishers from Korea, Japan, and China present their titles and exclusive collaborations.
• Cosplay & Stage Programs: Fans experience live performances, photo zones, and cosplay showcases that highlight the subculture spirit.
• Merchandise Zones: Limited edition goods, character items, and fan-favorite collectibles are a major attraction.
• Flexible Booth Options: From standard exhibition booths to independent custom spaces, companies can choose setups that best fit their branding.

AGF continues to grow as a must-attend festival for fans and companies in the anime and gaming industries. It is where fandom meets business, making it a unique event in Asia’s subculture market.

AGF Korea Marketing Agency

Eidetic is a global marketing agency specializing in anime and gaming events. At AGF Korea, we help publishers and IP holders design booths, create fan experiences, and connect directly with their audience.

Our portfolio includes the NIKKE booth, where we delivered an immersive setup with stage programs and interactive zones that drew strong fan engagement.

In our next article, we will take a closer look at how to participate in AGF Korea as an exhibitor, including booth application details and costs.

How to Exhibit at a Korean Game Show G-STAR Korea

The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.

Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).

As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.

To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.

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How to Exhibit at G-STAR 2025?

Booth Application Schedule

• • Early Application
  February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
  10% discount on booth fees

• • General Application
  May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
  $1,300 per standard booth (3m x 3m)

 

How to Apply for G-Star Korea

Register on the official G-STAR website and complete the online application form.

G-Star Korea Booth Discount Information

• • 10% off for early applications

• • Additional 10% off for companies that participated in G-STAR at least once in the past 2 years

• • 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations

📌 Discounts apply to the first 50 booths only.

For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.

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G-star Korea 2025 Preparation Roadmap

A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:

June–July: Planning Phase

• • Send RFPs and choose your exhibition marketing agency

• • Plan your booth layout and develop a creative concept to highlight your game IP

• • Secure popular cosplayers, influencers, and media early

August–September: Production Phase

• • Finalize booth design with immersive brand visuals

• • Prepare promotional events (both online and onsite)

• • Develop game demos, trailers, and interactive content

• • Begin costume production for cosplay

• • Create brochures and media kits in multiple languages

• • Design and produce themed merchandise or giveaway items

• • Sign sponsorship deals (gaming gear, prize support)

October–November: Onsite Operation Prep

• • Launch PR campaigns: press releases, social media, influencer marketing

• • Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.

• • Coordinate B2B meeting schedules

• • Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)

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Booth Design Trends at G-STAR Korea?

Brand-first design is on the rise.

We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.

Webzen’s 2024 Booth: A Case Study

Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.

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Turning Engagement into Meaningful Data

A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.

Turning Booth Engagement into Actionable Data



We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:

✔️KPI Checklist

• • duration of visitor engagement 

• • Participation rate, mission completion rate, and dropout rate

• • Social media engagement and hashtag mentions

• • Reward redemption rate after event participation

By defining these metrics in advance, we help turn passive attention into measurable performance.

 

Tracking Behavior Through Missions & Instant Rewards

For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.

This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.

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G-Star Booth Guidelines Related to Game Content Ratings

1. Rating Labeling

Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.

2. Booth Wall Requirements

For mature-rated content, enclose gameplay zones with walls to restrict visibility.

3. Age Verification

Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.

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G-Star FAQ

For a Successful G-Star Korea 2025

If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.

Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.

At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?

Watch the behind-the-scenes story in our showcase video.

How We Built Korean Game Show G-STAR Korea

Webzen G-Star Korea 2024

Webzen G-Star Korea 2023

EA Sports G-Star Korea 2023

SHIFTUP G-Star Korea 2022