G-STAR 2026 Booth Application: Dates, Costs, Rules, and Tips

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For game companies planning to enter the Korean market, G-STAR remains one of the most important exhibition opportunities in Asia. As Korea’s leading game show, it brings together major publishers, industry professionals, media, and a large consumer audience in one place. For exhibitors, it is more than a booth opportunity. It is a platform to launch new IP, build visibility, create memorable fan experiences, and generate measurable marketing outcomes.

We supported NC, the main sponsor of G-STAR 2025, on the exhibition’s largest booth at 2,400㎡, while also leading integrated G-STAR marketing projects for major game brands. That experience shapes how we approach booth strategy, audience flow, on-site engagement, and performance-driven exhibition planning.

If you are starting your G-STAR 2026 booth application, preparation needs to begin earlier than many first-time exhibitors expect. Booth location, concept development, interactive content, event operations, merchandise, and compliance requirements all affect performance on-site.

This guide covers the key dates, booth costs, discounts, cancellation rules, exhibitor considerations, and planning points game companies should know before exhibiting at G-STAR 2026.

Why G-STAR Matters for Global Game Companies

G-STAR is one of the most important gaming exhibitions in Asia and a key platform for brands looking to build visibility in Korea. It brings together global publishers, industry professionals, media, creators, and a large public audience in one space.

For game companies, a G-STAR booth can serve several purposes at once:

• • Launch a new title or IP in Korea
• • Build fan engagement through demos and live experiences
• • Create social, PR, and community content
• • Support business meetings during the show
• • Turn offline attention into measurable brand impact

The strongest booths are not only visually striking. They are strategically designed to turn attention into participation, content generation, and long-term brand recall.

Key Dates for G-STAR 2026 Booth Application

Here are the key dates exhibitors should keep in mind for G-STAR 2026.

Category	Date
B2C	November 19–22, 2026
B2B	November 19–21, 2026
Early bird application	March 3, 2026 at 14:00 – April 30, 2026 at 17:00
General application	May 26, 2026 – July 31, 2026 at 16:00

*The early bird application period includes a 10% discount on booth fees.

*One important planning note: G-STAR is typically scheduled around Korea’s college entrance exam season, and visitor traffic often rises noticeably from the second day of the exhibition. For game companies targeting student and young adult audiences, that can be a strong reason to plan event timing, promotions, and audience engagement carefully.

How to Apply for a G-STAR 2026 Booth

The G-STAR 2026 booth application process is relatively simple at the organizer level.

The standard process is:

1. 1. Create an account on the official G-STAR website.
2. 2. Submit the exhibitor application online.
3. 3. Wait for organizer approval.
4. 4. Pay the participation fee according to the organizer’s instructions.

For most brands, the real work starts long before the form submission. Early planning affects booth location options, agency selection, design quality, influencer casting, and production readiness. If you are preparing vendor outreach, our guide on how to write an RFP for G-STAR booth design and production can help structure the process more clearly.

How Much Does a G-STAR Booth Cost?

The base participation fee starts at KRW 2,000,000 per independent booth unit, based on a 3m x 3m space, with applications available from two booths or more.

Base rate	KRW 2,000,000 per booth
Booth type	Independent booth
Booth size	3m x 3m
Minimum application	2 booths

This should be understood as the starting point rather than the full exhibition budget. Actual costs vary depending on booth scale, design complexity, fabrication, graphics, content production, staffing, giveaways, and on-site operations.

For many exhibitors, booth cost is not only about rental price. It is also about how effectively that investment turns into visibility, audience engagement, and post-event marketing value.

Available Discounts

G-STAR 2026 offers a layered discount structure, and eligible exhibitors may receive up to 30% off in total.

Eligibility	Benefit
Early bird application	10%
Participated in G-STAR within the past two years	Additional 10%
K-GAMES member or company in a government-approved association	Additional 10%

*Maximum total discount: Up to 30%
*Discount cap: Applicable to up to 50 booths

This structure makes early planning especially valuable for large exhibitors. Applying early can reduce costs while also improving the chances of securing a better booth position and a more organized preparation schedule.

What Happens If You Cancel?

Cancellation penalties depend on timing.

• ✔️Within 21 days after invoice issuance: full refund
• ✔️During the extended payment period or before booth layout disclosure: 50% of the participation fee
• ✔️After the extended payment period or after booth layout disclosure: 100% of the participation fee

Because organizer policies may change year to year, it is best to confirm the latest cancellation terms with the secretariat before publishing or finalizing decisions internally.

A Practical G-STAR 2026 Planning Roadmap

A successful G-STAR booth takes shape over several months, not just a few weeks before the show. In most cases, June to July is the time to define strategy, select partners, and plan booth experience. August to September should focus on design, content production, and event development, while October to November is when operations, promotion, and on-site readiness come together.

If your booth concept includes a major visual centerpiece, large-format object, or high-impact photo landmark, our guide to game exhibition hero installation may also be useful.

Can You Sell Merchandise at G-STAR?

Yes, merchandise sales are possible if the exhibitor receives prior approval.

If you plan to sell goods on-site, you must submit a sales plan within the required deadline. There are also important restrictions:

• ✔️products unrelated to the exhibition or the game title are not allowed
• ✔️food and beverage sales require separate local approvals and food-service registration where applicable

For many game brands, merchandise is not just an additional revenue stream. It is a tool for fan participation, queue management, and shareable brand memory. If you are exploring concept directions, our article on game booth ideas for successful gaming conventions offers useful inspiration for combining merchandise, interaction, and booth storytelling.

Is Catering Allowed at G-STAR?

Catering may be possible, but it requires advance discussion with the organizer and must comply with venue hygiene and safety rules.

• 1. no on-site cooking inside the exhibition hall
• 2. only pre-prepared food formats may be allowed
• 3. beverage service is limited and may require pre-prepared drinks in disposable cups

That means hospitality should be designed around compliance from the beginning, not added at the last minute.

Rules for Age-Rated Game Content

If your game is restricted for youth audiences, separate booth regulations apply.

These may include:

• • required age-rating signage near the booth entrance
• • restrictions on visibility from outside the booth
• • enclosed or screened demo areas for adult-rated content
• • mandatory ID checks for visitors entering or trying the content
• • age restrictions limiting participation to eligible adults only

For exhibitors, this is not a minor detail. Age-rating compliance affects space planning, queue design, staffing, and visitor flow. It should be integrated into the booth plan from the concept stage onward.

What Makes a G-STAR Booth Successful?

At G-STAR, booth performance is shaped by more than visual scale. Strong results usually come from how well strategy, design, operations, and content work together.

The most effective booths typically share a few characteristics:

• • Clear IP visibility from the aisle
• • Well-managed visitor flow and queue design
• • Interactive content that invites participation
• • Built-in opportunities for social sharing and PR coverage
• • Operational planning that supports both fan experience and staff efficiency

For more tactical ideas, you can also read our post on G-STAR Korea gaming expo booth design and operation tips.

How Eidetic Supports Game Brands at G-STAR

We have supported game brands at G-STAR through integrated planning, design, production, and on-site execution. Our recent work includes NC’s 2,400㎡ booth at G-STAR 2025 and multi-year G-STAR marketing support for Webzen.

What makes this model effective is continuity. The people involved in the proposal and planning stages remain connected to the project through booth design, fabrication supervision, graphic quality control, and live operations. That helps preserve the original strategy all the way through execution.

For exhibition projects, that continuity matters. When decision-making is fragmented across too many external partners, timelines slow down and the original intent often weakens. An in-house system makes it easier to respond quickly, maintain creative consistency, and solve problems in real time on-site.

Frequently Asked Questions: G-STAR Korea 2026

NCSOFT at G-STAR 2025: Redefining the Game Show Experience

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The Main Sponsor That Defined G-STAR 2025

NCSOFT served as the Diamond Sponsor of G-STAR 2025, presenting the event’s largest booth with an impressive 300 booth installation. (2,700㎡)
The company unveiled five new titles — AION2, Cinder City, Horizon Steel Frontiers, Limit Zero Breakers, and Time Takers.
This year’s booth went beyond a simple showcase. It embodied NCSOFT’s creative vision and its ambition to redefine what a game exhibition could feel like.

🎮 Watch the Booth Highlights: NC Booth at G-STAR 2025

Booth Concept: “Next Scene”

The overarching theme of NCSOFT’s booth was CINEMA, a nod to the company’s long-standing philosophy of “Next Scene”
The concept reflects NCSOFT’s belief that games can evoke emotions beyond those experienced in film — where storytelling, technology, and artistry converge.

At the heart of the booth stood the NC CINEMA, an enormous dome-shaped LED theater that became the symbol of the entire event.
This was not a conventional display. The panoramic dome wrapped from floor to ceiling, filling every inch of the interior with synchronized LED visuals.
As the lights dimmed and the screens illuminated, visitors found themselves surrounded by cinematic motion and sound — as if stepping directly into a living game world.

The experience went far beyond passive viewing. Each screening was designed to envelop visitors in NC’s creative universe, turning spectators into participants in the story.
Throughout the four-day show, the dome continuously drew massive crowds, its glow visible across the exhibition hall.

🎥 Watch the NC CINEMA Experience

Outdoor Presence

Before visitors even entered the exhibition hall, NC’s presence could be felt across Busan.
From Busan Station to BEXCO, large-scale OOH installations carried the cinematic theme outward, transforming the path itself into part of the experience.
Each display featured elements from AION2, giving travelers the sense of journeying into another world before they even stepped inside.

NC Demo Zone at G-STAR

Two main titles anchored NCSOFT’s demo experience — AION2 and Cinder City.
Each space was designed not just for gameplay, but to extend the worldbuilding of the games into physical form.

The AION2 zone reimagined the eternal conflict between the Elyos and the Asmodians — light and shadow, heaven and abyss.
Divided by soaring angelic statues and banners representing opposing factions, the space symbolized the boundary between two realms.
Soft lighting and monumental wings created a sacred atmosphere that made players feel as if they were stepping into the heart of Atreia itself.

Meanwhile, the Cinder City zone transported visitors to a dystopian version of Seoul.
The set was built with weathered barricades, industrial signage, and fractured asphalt — a detailed recreation of an urban ruin.
Neon lights flickered against metallic surfaces, capturing the tension of a city on the brink of collapse.
Players experienced tactical missions surrounded by debris and firelight, embodying the essence of survival within a fallen metropolis.

Cosplay & Events

The booth remained active throughout the event with performances and interactive activities.
Professional cosplayers brought AION2 and Cinder City characters to life, attracting continuous lines for photos.
Visitors joined stamp missions and on-site lucky draws, earning exclusive items such as keyrings, umbrellas, and tumblers designed around NC’s game IPs.

G-STAR Experience

Anyone who visited G-STAR 2025 would agree — NCSOFT was the unmistakable centerpiece of the show.
Its booth wasn’t just the largest; it was the one that defined how a game exhibition can feel.

Every part of the experience — from the cinematic dome to the demo zones — was designed to draw players into the story, not simply show it.
The NC CINEMA dome proved that physical space, digital art, and emotion can merge into one seamless experience.
It was a reminder that at the heart of every great game lies not only technology, but how it makes players feel.

Through this year’s showcase, NCSOFT demonstrated what true user experience in gaming looks like —
a world where every detail, from light to sound, exists to deepen immersion and connection.

Game Exhibition Portfolio

NIKKE at AGF Korea 2024
NIKKE at Anime Expo 2024

G-Star Korea 2025: Everything You Need to Know

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The Return of Korea’s Largest Game Show

G-Star Korea 2025 marks its 21st anniversary this year. The show runs from November 13 to 16 at BEXCO, welcoming leading names in global gaming. As Korea’s biggest game exhibition, G-Star continues to grow as a global platform that connects developers, publishers, and players.

In this article, we take a closer look at the G-Star 2025 schedule and some of the most eye-catching booths.

🔎 Our Article: How to Exhibit at G-STAR Korea?

G-STAR 2025 Schedule Overview

This year’s program features a dynamic mix of business, entertainment, and community events over four days:

From game launches and e-sports tournaments to cosplay and networking sessions, the show offers something for everyone in the gaming community.

*G-STAR Indie Showcase: The G-STAR Indie Showcase highlights outstanding indie games from Korea and abroad. In particular, it offers developers a platform to exhibit, communicate with players, and gain visibility within the global gaming community.

Featured Exhibitors at G-Star Korea 2025

The BTC Exhibition Hall at G-Star Korea 2025 will feature major game companies and organizations across large, themed booths. NC (A06), Krafton (A01), and Webzen (E09) anchor the show floor with the biggest spaces, joined by Netmarble, Google Play, and Gravity at the center.
In addition, Government and regional agencies such as KOCCA and Gyeongnam Global Game Center also return to support indie and startup creators.
Each booth layout reflects the unique identity of its brand, offering visitors an immersive look at Korea’s gaming ecosystem.

The Biggest Booth: NC

For the first time, NC (NCSOFT) steps in as the main sponsor of G-Star Korea 2025, unveiling its largest-ever booth with 300 booths (2,700㎡) — a space dedicated to showcasing its new game lineup.

NC’s showcase will feature:

• ✔️AION 2 (launching November 19)
• ✔️Cinder City – an open-world tactical shooter
• ✔️Time Takers – a next-generation time survival shooter
• ✔️Limit Zero Breakers – an anime-style action RPG
• Plus, one unannounced title revealed exclusively on-site

The booth’s futuristic design emphasizes immersion and storytelling — a physical extension of NC’s creative universe.

At its center, a massive cinematic LED dome will showcase exclusive in-game footage and cinematic content. Visitors can expect a spectacular large-scale display that brings NC’s new titles vividly to life.

Krafton: Palworld Mobile Takes the Stage

Meanwhile, Krafton will present two themed spaces at G-Star 2025.

The main booth is designed as a Palworld Mobile experience zone, where visitors can play the game and join various themed events.
Players can take part in tutorials, on-site missions, and alpha test sign-ups for Palworld Mobile.

Above the main area, CAFE PUBG will serve as an interactive rest space themed around the PUBG: Battlegrounds universe.

Here, visitors can enjoy themed donuts and drinks while browsing a selection of PUBG merchandise.
Exclusive items include keyrings, cushions, umbrellas, tumblers, and magnets — all designed for fans attending the show.

KRAFTON at G-STAR 2025 & CAFE PUBG

Webzen: Gate of Gates Debut

Webzen returns to G-Star with a 100-booth exhibition (about 900㎡), premiering its new title Gate of Gates.
Visitors can also explore interactive spaces featuring its in-house game Tervys and character brand Webzen Friends, alongside developer talks, cosplay showcases, and on-site reward events like lucky draws and stamp missions.

Why G-Star 2025 Matters

G-Star has long played a central role in Korea’s gaming culture — not only as a trade exhibition, but as a festival for players.
For Korean gamers, it’s a rare chance to experience new titles firsthand, meet developers, and feel the excitement of the industry up close.

Every year, B2C game companies compete to capture fans’ attention through bold booth designs and immersive storytelling.
From interactive zones to live showcases, each space reflects the personality of its game IP, turning BEXCO into a living, breathing game world.

Ultimately, G-Star is about more than just announcements or business deals. It’s where brands and players connect through creativity and experience.

At Eidetic Marketing, we participate in G-Star every year to support our partners and explore new creative opportunities.
If your brand plans to exhibit at G-Star 2026, feel free to reach out — we’d love to collaborate and help bring your booth experience to life.

Explore G-Star Portfolio

WEBZEN 2024 G-STAR
EA Sports 2023 G-STAR

How to Write an RFP for G-STAR Booth Design & Production

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What to Include in Your G-STAR Booth Proposal

A great proposal starts with a great RFP. At G-STAR, your booth should go beyond attractive design—it should reflect your brand identity and immerse visitors in your IP. Your RFP (Request for Proposal) becomes the foundation for turning those ideas into reality.

Whether your goal is viral social content, high visitor engagement, or a bold brand statement, a well-crafted RFP helps your agency align with your vision and deliver an exceptional result.

Here’s how to structure your G-STAR RFP for clarity, efficiency, and impact:

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Essential Elements of a G-STAR RFP

1. Project Overview

Provide essential background and goals to guide strategy and creative planning.

• • Event Name, Date, and Venue
  (e.g. G-STAR 2025, Nov 13–16, BEXCO, Busan)
• • Participating Game/IP and Unique Selling Points (USPs)
  (e.g. cross-platform gameplay, global fanbase, new launch)
• • Target Audience or Region
  (China-only, Asia-wide, global)
• • Exhibition Goals & KPIs
  (brand awareness, media impressions, foot traffic, demo play count)

2. Booth & Experience Design

Outline the physical layout and overall visitor experience of your booth.

• • Zone and Booth Info
  BTC / BTB / Outdoor, assigned booth number, floor plan (if available)
• • Booth Dimensions and Flow
  Booth size (width × depth).
  (If you have any specific entry points, nearby anchors, or visitor flow insights, feel free to include them.)
• • Core Booth Elements
  Main stage, LED screen, demo zones (PC/mobile/console), merch zone, photo zone, info desk, storage, queue setup, etc.
• • Quantity & Specifications for Each Element
  (e.g. 10 PC demo units, 3 LED walls, 2 photo zones)
• • Design Direction
  Desired theme, visual tone, concept keywords, and brand references (color palette, typography, etc.)
• • IP Prioritization
  Space allocation or messaging focus by title or content category

3. Content & On-Site Operations

Define what needs to be created, who will support the event, and how interactions will happen.

• • Multimedia Requirements
  Trailers, teaser videos, gameplay loops, branded motion graphics
• • Merchandise
  Items to be produced and displayed
• • Gamified or Interactive Experiences
  Stamp rallies, quizzes, mini-games, missions
• • Staffing Needs
  Cosplay models, MCs, operational staff
• • Language Requirements
  (e.g. English, Spanish, Japanese support for international visitors)

4. Budget, Timeline & Submission

Help your agency align feasibility with creativity from the start.

• • Total Budget Range
  Specify whether VAT is included and whether flexibility exists
• • Proposal Timeline
  Submission deadline, result announcement, contract date, production kickoff
• • Required Submission Materials
  Proposal, company profile, exhibition portfolio (G-STAR experience preferred), staffing plan, itemized estimate
• • File Format & Method
  PDF via email, file transfer platform, or shared drive link
• • Evaluation Criteria
  Creativity, brand fit, feasibility, industry experience, and cost transparency
  (Include scoring breakdown if available)

Include your logo, gameplay footage, and key visual assets to help agencies create more customized and creative proposals. The more detailed your RFP, the more powerful the results.

※ If you require an NDA, be sure to request it early and allow time for mutual review and signing.

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Set Your G-STAR RFP Up for Success

A strong RFP sets the tone for everything that follows—from creative ideas to final execution. When your goals, priorities, and materials are clearly defined, your agency can respond with sharper strategies and more compelling proposals.

Over the past few years, we’ve brought ideas to life on the G-STAR show floor—whether it was Webzen’s standout 2024 booth, EA Sports’ immersive setup in 2023, Flint’s subculture-inspired space in 2022, or SHIFTUP’s Nikke debut in 2021.

If you’re planning your next G-STAR activation, make your RFP the first step toward a booth that turns heads and delivers on your goals.

Where is the best booth location at G-STAR Gameshow?

Booth Strategy Q&A for B2C and Offsite Activations

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On November 13, G-STAR Korea will once again take over BEXCO in Busan, drawing in over a thousand game companies and tens of thousands of fans. In 2024, the event hosted 1,375 exhibitors and 3,359 booths, making it the largest game convention in Korea. With so many participants, securing a strategic booth location isn’t just helpful—it’s essential for success.

Let’s break down everything you need to know about booth designation, outdoor activation rules, and how to stand out in the crowd.

G-STAR Booth Strategy Q&A

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👉View Webzen’s G-STAR Portfolio

G-STAR Outdoor Booth Q&A

Outdoor Booth Details

• • Booth Size: 9m x 9m
• • Price: KRW 25 million (approx. $18,300, excluding VAT) per booth
• • Non-exhibitors: +50% surcharge

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Get Expert Help from Eidetic

From strategy to execution, we have deep expertise in managing indoor and outdoor booths at G-STAR. As one of the best marketing agencies in Korea, we deliver immersive, high-impact experiences that align with your marketing goals.

Up next: A step-by-step RFP guide for G-STAR exhibitors

Navigating exhibition halls and outdoor booths for G-Star can be a complex task, especially with the various exhibition halls and rules. This guide is designed to help exhibitors make the most of their experience by understanding the layout, regulations, and logistics of the venue.

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1. What Companies Are in the 1st and 2nd Exhibition Hall?

Before selecting a hall, it’s important to understand the key characteristics of G-Star Korea. Known for showcasing new IPs, G-Star is essentially a launch event for new games. This means designing an eye-catching booth and incorporating engaging events are crucial to attracting interest. For more information, check out our article on tips on booth design and operation. [Link]

1st Exhibition Hall:

The 1st exhibition hall typically hosts larger, top gaming companies. This is where you’ll find booths dedicated to major titles and well-established IPs. It’s the prime location for showcasing blockbuster games and making a significant impact with a large audience.

2nd Exhibition Hall:

The 2nd exhibition hall, on the other hand, is the hub for subculture exhibitions. This hall is packed with booths showcasing subculture games, which are often a niche or have a dedicated but smaller fanbase. This area is ideal if your company is introducing anime style game IPs that cater to specific subcultures or if you’re looking to target a more focused audience.

Choosing the Right Exhibition Hall

Choosing the right exhibition hall depends on your game IP’s genre and target audience. For those introducing new IPs, the 2nd exhibition hall might be more suitable. Remember, G-Star is increasingly focused on showcasing new game IPs rather than established ones, so strategize accordingly to maximize exposure and engagement.

2. Booth Regulations

Booth Size

Understanding the booth regulations is essential for planning your space effectively at G-Star. When determining your booth size, you can convert square footage to square meters and then divide by 9 to calculate the number of booths you’ll need. For example:

600 sqft ➤ 55 sqmt ➤ 6 booths

Booth sizes can vary greatly, with some companies like NCSoft and Wemade occupying up to 200 booths each. EA Sports, for example, has a 20-booth setup.

Content Advisory

Graphics or visual content that are excessively revealing may be subject to restrictions by G-Star Korea. To ensure compliance, it is essential to obtain prior approval from the G-Star organizing committee for such materials. This approval process may require adjustments to character costumes, including those worn by cosplay models and staff.

Costumes such as bikinis, lingerie-like outfits, or attire that exposes significant amounts of skin are not permitted. It is crucial that all visual content and costumes adhere to the established guidelines to avoid last-minute alterations or potential restrictions.

3. Where is the Outdoor Booth?

G-Star Korea Outdoor Booth Location

G-Star Korea outdoor booth area is located in front of the 1st exhibition hall. If your booth is in the 2nd exhibition hall, be prepared for a considerable distance between your indoor booth and the outdoor area. This can pose logistical challenges, especially when it comes to restocking merchandise. It’s crucial to maintain quick communication and efficiently transport goods from your container storage to the booth.

Storage Planning to Sound

When designing the layout for your G-Star Korea outdoor booth, it’s essential to plan for storage space to keep your merchandise or other items. All outdoor booths tend to increase their sound levels due to the external noise, which can lead to sound competition among booths. If your booth includes an LED screen, consider preparing additional speakers. Remember, the sound output for outdoor booth amplifiers needs to be stronger than those used indoors.

Weather

During last year’s G-Star, both snow and rain made an appearance. While the weather for this year remains uncertain, outdoor booths are highly susceptible to weather conditions. 😇 It’s a good idea to prepare hand warmers for attendees waiting in line to prevent them from leaving due to the cold. Additionally, have a sign ready to inform attendees that events may be temporarily suspended in case of rain.

4. Material Handling & Drayage Fee

For U.S. exhibitions, a material handling fee is always charged, and it may also be applied at some European exhibitions. However, the good news is that G-Star Korea does not impose this fee, so you don’t need to worry too much about bringing in your exhibition materials, as there won’t be any additional costs related to material handling.

This guide should help you better navigate booth regulations and make informed decisions for G-Star Korea. Planning ahead with these details in mind will ensure a smoother and more successful event.

Previous: How to get to BEXCO for G-Star Korea

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Today, we’re diving into detailed transportation information for navigating Busan. These tips may seem small, but they can make a big difference in your trip planning for G-Star. We hope this guide is helpful for teams planning their trip to the event.

Before diving in, it might be useful to check out our general transportation and parking tips for more background.

Previous Content: Hotel Booking & Parking Tips

Now, let’s explore how to get to BEXCO or your hotel in Busan via various transportation methods, including flights, trains, buses, subways, and taxis. I hope this guide provides practical assistance to exhibitors preparing for G-Star Korea.

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1. When Arriving at Incheon Airport

Route: Incheon Airport ➤ Seoul Station ➤ Busan Station

One common route is to take the airport railroad from Incheon Airport to Seoul Station, then transfer to the KTX for Busan Station. Despite Gimhae International Airport being closer, many travelers opt for this route due to better connectivity.

1-1. Incheon Airport ➤ Seoul Station (via Airport Railroad)

The quickest way from Incheon Airport to Seoul Station is by the Airport Railroad. Since Seoul Station is centrally located, taxis and buses can take longer. However, the regular Airport Railroad stops at several stations between the airport and Seoul Station, which can take time (68 minutes from Terminal 2 to Seoul Station.)

The AREX Express Train is the fastest option, running non-stop directly to Seoul Station.

• • Travel Time: 43 minutes from Terminal 1 to Seoul Station, 62 minutes from Terminal 2 to Seoul Station.
• • Fare: 11,000 KRW (approximately $8) for adults.

For more details on ticket purchasing, usage and train schedule, check out the link: AREX Site Link

Here’s a detailed guide on how to take the express train [Link]

1-2. Seoul Station ➤ Busan Station (via KTX)

Upon arriving at Seoul Station, you’ll need to transfer to the KTX for Busan. Allow at least 15 minutes to navigate the station, but it’s wise to budget around 30 minutes just in case.

• • Travel Time: 2 hours 45 minutes to 3 hours 20 minutes from Seoul to Busan by KTX.
• • Fare: 59,800 KRW (approximately $43) for adults.

KTX Reservation here [Link]

1-3. From Busan Station to BEXCO or Your Hotel

a. By Express Bus (Bus #1001, #1003 recommended ⭐️⭐️⭐️)🚌

These express buses go directly to popular destinations like Gwangalli, BEXCO, and Haeundae. If you’re not taking a taxi, this is the most recommended option for public transportation.

• • Travel Time: Approximately 30 minutes from Busan Station to BEXCO.
• • Fare: 2,100 KRW (approximately $1.50).

As mentioned in previous posts, it’s best to have a T-money transportation card ready. If not, make sure to prepare the exact fare as buses are moving away from cash payments and may not have change available.

Multiple passengers can use one T-money card, but note that all passengers must get off at the same stop when using this feature. Before tapping your T-money card, inform the driver by saying “두 사람이요.” [doo sah-rah-mee-yoh] which means 2 people or “세 사람이요. [seh sah-rah-mee-yoh] which means 3 people. The driver will then input the fare for the number of passengers. Once the driver confirms (usually with an “Okay”), you can tap your T-money card to pay the correct fare.

b. By Subway 🚊

Taking the subway is not highly recommended as it takes longer and isn’t much cheaper than the express bus. However, if you do opt for the subway, take Line 1 from Busan Station, transfer at Seomyeon Station to Line 2, and continue to Gwangalli, BEXCO, or Haeundae. Fares start at 1,600 KRW (approximately $1.10.)

In Korea, there are no paper tickets so it’s recommended to purchase a T-money card, a rechargeable smart card, since you’ll need it to tap in and out of the subway system. Group rides on a single card aren’t allowed. If you already have a T-money card, simply ensure it has a balance, tap, and board. T-money cards typically cost around 5,000 KRW (approximately $3.60.) Alternatively, you can purchase a single-use card at the subway station for about 1,350 to 1,550 KRW, depending on the travel distance. This card is valid for one trip only and allows you to travel to your destination.

c. By Taxi 🚕

If you have a lot of luggage, taking a taxi is your best option. There are plenty of taxis available at the Busan Station taxi stand, or you can use the Kakao Taxi app to call a ride.

• • Busan Station to Gwangalli: 25-40 minutes, 11,000-16,000 KRW (approximately $8 to $12).
• • Busan Station to BEXCO: 25-45 minutes, 15,000-19,000 KRW (approximately $10 to $13).
• • Busan Station to Haeundae: 45 minutes to 1 hour, 20,000-25,000 KRW (approximately $14 to $18).

Don’t be surprised by the driving style in Busan ⎯ there are a lot of macho drivers, and things can get a little rough. 😅

2. When Arriving at Gimhae International Airport

Gimhae Airport also handles international flights, so some of you may be arriving directly here.

a. Express Bus 🚌

The Express Bus is a convenient option for getting to Busan Station or other major areas in Busan. [Link]

• • Interval: Every 1 hour
• • Travel Time: Approximately 1 hour to 2 hours.
• • Fare: 2,100 KRW with T-money card, 2,200 KRW in cash
• • Baggage Restrictions: No items over 50X40X20(cm) allowed, 20 inch carry-on suitcases are permitted.

b. By Subway 🚊

From Gimhae International Airport, take the Busan-Gimhae Light Rail Transit (LRT) to Sasang Station. Transfer to Line 2 (Green Line) at Sasang Station and head towards Jangsan. Get off at Centum City Station. BEXCO is a short walk from there.

• • Travel Time: Approximately 1 hour.
• • Fare: 1,800 KRW (approximately $1.30)

c. By Taxi 🚕

Taxis are available outside Gimhae International Airport. Here are the typical travel times and fares:

• • Gimhae Airport to Gwangalli: 40 minutes to 1 hour, 20,000~32,000 KRW (approximately $15 to $24.)
• • Gimhae Airport to BEXCO: 40-50 minutes, 22,000~32,000 KRW (approximately $16 to $24.)
• • Gimhae Airport to Haeundae: 50 minutes to 1 hour 10 minutes, 27,000~36,000 KRW (approximately $20 to $27.)

For more details on using taxis in Busan, refer to section 1-3 c.

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3. When Renting a Car

Renting a car can offer flexibility and convenience. Here’s how to get to BEXCO if you’re driving:

If you’re driving from Busan Station, head east on Jungang-daero, follow signs for Centum City, and take the exit toward Centum City. Follow the signs to BEXCO. The travel time is approximately 30 minutes, depending on traffic.

If you’re driving from Gimhae International Airport, take the airport road to the expressway, head east towards Busan, and follow signs for Centum City. Take the exit for Centum City and follow the signs to BEXCO. The travel time is approximately 40 minutes, depending on traffic.

BEXCO has ample parking spaces. Follow the signs to the parking area upon arrival. Parking fees vary by duration, typically around 2,400KRW per hour (approximately $1.85.)

❗️Caution: While renting a car in Busan is an option, it’s not highly recommended. If you’ve ever taken a taxi in Busan, you might have noticed that the drivers can be a bit aggressive. Merging into lanes can be challenging, and there are certain unspoken rules that seem to apply only to local drivers. The traffic can look chaotic, but it operates with an underlying order that may be difficult for outsiders to navigate. Unless you have nerves of steel, it’s better to skip the rental and rely on taxis instead. Taxi fares are affordable, and you’ll likely have a smoother and more comfortable ride. 👍

This updated content includes the detailed transportation methods for getting to BEXCO, covering all the options from Incheon Airport, Gimhae International Airport, and by rental car. Let me know if you need any further adjustments!

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Explore more of our G-Star content on our website!

G-Star Korea Introduction [Link]

G-Star Korea Booth Design & Operation Tips [Link]

Essential Tips for G-Star Exhibitors: Hotel Booking, Parking & Transportation [Link]

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Preparing for G-Star Korea can be a daunting task, especially for first-time exhibitors. Here’s a comprehensive guide with essential tips to ensure a smooth and successful experience at Korea’s largest gaming expo, held annually at BEXCO in Busan.

Hotel and Accommodation Tips

• • Proximity to BEXCO: The area with the most accommodations is Haeundae, which is also a popular tourist destination. Staying in Haeundae is convenient for international visitors due to its numerous amenities and attractions.

• • Hotel Price: Look for hotels that fit your budget. On average, hotel prices in the Haeundae area range from $60 to $200 per night, depending on the level of comfort and amenities offered. Comparing options can help you find the best value.

• • Early Booking: Good accommodations typically get fully booked by July, so it’s essential to book early. Make your reservations as soon as possible to secure a place to stay during the event.

Parking Tips

Finding convenient parking at BEXCO during G-Star Korea can be challenging due to the high volume of attendees. Here are some essential parking tips to make your experience smoother.

Arrive Early

To secure a parking spot close to the entrance, aim to arrive before 8:00 AM, as parking spaces are more readily available at that time. If you arrive later, try to be there by 8:30 AM at the latest to ensure a comfortable parking experience without the stress of searching for a spot.

BEXCO Parking fees

Item		General parking		Monthly parking
		For each 10 minutes	Day parking (24 hours)
Small	Passenger vehicles Vans (less than 25 seats) Trucks (less than 2.5t)	400 KRW	15,000 KRW	130,000 KRW
Large	Vans (25 seats or more) Trucks (2.5t or more)	800 KRW	30,000 KRW	–

Transportation Tips

1. Taxi Apps

In Korea, unlike in the U.S. or Europe, there is no Uber service available. Instead while in Busan, it’s better to use the Dongbaek Taxi app, it does require a Korean phone number to sign up. In general, throughout Korea, Kakao Taxi is the most popular taxi app. It also allows registration with a foreign phone number which may make it ideal if you are a visitor. To ensure you have a taxi available when needed, it’s recommended to book your taxi a day in advance, as getting a taxi on the event day can be challenging.

Download Dongbaek Taxi App: Appstore / Google Play

2. Public Transportation

In Korea, public transportation requires a rechargeable transportation card. Unlike Japan or other countries, paper tickets are not used for subways. You need to either get a single-use transportation card or recharge a multi-use card.
Koreans typically use their check or credit cards issued in Korea, which come with postpaid transportation card functions that can be used nationwide. However, for foreigners without a Korean card, using a T-money card is essential.

• – Single-use Transportation Card: Available at subway gates, cash only.
  (50,000 KRW notes might not be accepted, so prepare 10,000 KRW notes.)

• – T-money Multi-use Transportation Card: Available at airports or convenience stores. (The first purchase must be in cash.)

• – Korea Travel Card: This is a transportation card exclusively for foreigners. Sign up in advance to apply for the card, then pick it up at Incheon Airport. Once you register the card with the mobile app, you can use it for public transportation.

Catering and Lunch Orders

As an exhibitor at G-Star Korea, you likely won’t have the luxury of stepping out for lunch. Based on the experience of our accounting manager, who has been ordering lunch at G-Star for years, using a lunch box (dosirak or sandwich) service is the best option. Here’s a detailed guide to ordering at BEXCO.

1. Dosirak Services

These lunch box services are highly recommended. Contact a dosirak provider in advance and finalize the order quantity by the afternoon of the previous day. This method ensures that your meals are delivered on time each day during the exhibition setup and event days, providing a hassle-free and reliable solution.

2. Delivery Apps

For smaller orders, you can easily use the Baedal Minjok (Baemin) app to order dosirak. However, it’s advisable to place your orders early, as delivery times can be delayed due to high demand.

3. Dinner options

During the exhibition period, having dinner near BEXCO or at your accommodation is your best bet since you probably don’t want to have dosirak for every meal. Here are some tips for dinner.

• • Shinsegae Department Store F&B (Link)
• • Lotte Department Store F&B (Link)

Reservations for Large Groups

If you have a large group, it’s advisable to make reservations in advance. Many restaurants offer reservation services through the Naver Map app.

Naver Map App

In Korea, Naver Map is more commonly used than Google Maps. You can easily sign up for Naver as a foreigner and use the app to find and reserve tables at nearby restaurants. This ensures a smooth dining experience without long waits, especially for larger groups.

Digital Tools

Mobile Connectivity

In Korea, international calls are often perceived as spam, leading to blocked calls. Therefore, it is recommended to use a Korean SIM or eSIM with a local number rather than relying on roaming. Prices vary depending on whether you need a phone number or just data, so check the following sites for options.

• • Korea SIM Card Options: Depending on your needs, you can get SIM cards that include both data and a phone number, or data-only options, at mobile carrier stores or convenience stores.

• • Korea eSIM Options: For those who prefer eSIM, similar plans are available. Ensure your device supports eSIM and check the provider’s details for registration.
  

Buy a Korean SIM card here

Weather and Clothing

Temperature Consideration

November in Korea can be very cold and chilly. Busan, being a coastal city, experiences strong winds, making a puffer jacket an essential. Many Koreans will likely be wearing long padded overcoats. So if you are in charge of an outdoor booth, make sure to bring a long padded coat and heat packs. Heat packs can be easily found at convenience stores for about 1-2 dollars.

Rain or Snow Preparedness

If it rains or snows, you must be prepared to manage the risks. Last year, during the G-Star event, it rained heavily. Unfortunately, the construction company did not properly finish the woodwork on the outdoor booth’s roof, leading to leaks. Although we had pallets and plastic tarps ready, we realized the need to move all the souvenirs to the hotel as the heavy rain began. Korean weather can be unpredictable, so it’s crucial to always be prepared for such scenarios. It’s advisable to have awning tents, pallets for floor moisture prevention, and waterproof tarps on hand.

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Previous: G-Star Korea Gaming Expo Booth Design & Operation Tips

Next: How to get to BEXCO for G-Star Korea (Coming Soon)

G-Star Korea Gaming Expo Booth Design & Operation Tips

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G-Star is the biggest game expo in Korea, held annually at BEXCO in Busan. The event attracts thousands of gamers, with long lines forming even before the exhibition opens, making it one of the most popular gaming events and festivals in the country.

Having managed the exhibition planning and operations for major game companies like Webzen, Tencent, Wemade, and Shift Up over the past 11 years, we have accumulated significant experience. Here are some key tips we consider essential when preparing for G-Star.

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G-Star Korea Booth Design & Concept

Designing an effective and engaging booth is crucial for a successful exhibition at G-Star. Here are some key tips and important considerations for creating a standout booth concept.

• Define Your Theme and Identity

Establishing a clear and strong theme that aligns with your game’s identity is essential. This includes designing spaces that enhance engagement and make visitors feel like they are stepping into the game’s world. High-quality visuals, costumes, and props should be meticulously crafted to reflect the game’s characteristics and immerse visitors in the game.

• Seamless User Flow

Plan the layout to ensure a smooth flow for visitors from entry to exit. A well-organized layout that guides visitors through various interactive zones and activities ensures a memorable and enjoyable experience. Make sure the transition between different sections is smooth, allowing visitors to fully immerse themselves in the game’s world without confusion or congestion.

• Immersive and Interactive Experiences

Create an environment where visitors can deeply engage with the game. Incorporate interactive elements such as life-sized character displays, demo stations, themed environments, and captivating storylines to effectively convey the game’s atmosphere. Consider adding features like photo booths, character voting areas, and stamp tours, where visitors can collect stamps through different activities to receive merchandise.

By focusing on these elements, you can create a booth that not only attracts attention but also provides a memorable and engaging experience for all attendees.

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Cosplay Tips

• Professional Cosplay

G-Star is also a cosplay festival. Nowadays, even amateur cosplayers have high-quality costumes. Poor preparation can leave a negative impression. For Webzen, we collaborated with professional cosplayers suited to the subculture game genre. Korea’s top cosplay model, ‘Aza Miyuko‘, portrayed the character ‘Cecilia‘ from the game Terbis. Professional cosplayers not only wear costumes but also deeply study the characters to perform with synchronized expressions, poses, and movements. This dedication drew significant attention from gamers and impressed even the game creators.

• High Quality of Costume

There’s a saying, “The devil is in the details.” It means that thorough attention to detail is crucial. Working with our costume and weapon production partners, we had to play the role of the devil, meticulously inspecting and replicating even the smallest details. From wrinkles in costumes to minute color differences, nothing was overlooked. We conducted multiple tests and rehearsals with cosplayers until the day before the G-Star opening.

Invisible details matter. Our professional spirit aligned with the cosplayers, who passionately studied every detail, from character movements to narration. Though it was a painstaking process, the result was an unparalleled level of detail that created a profound impact.

Merchandise Tips

• Merch Lists Flood the Web

When G-Star opens, bloggers and YouTubers quickly post about the event’s merchandise, sparking competition. For attendees, obtaining merchandise is a source of happiness, and for fans, it’s a cherished collectible. Therefore, merchandise is not just a product but a medium for conveying brand experiences.

• Merch For Event Participation

For the Flint-Astra exhibition, we planned eight types of merchandise, including blankets, stickers, removable stickers, magnets, large mouse pads, tumblers, prism card tags, and playing cards. We categorized items from C-level to S-level to boost event participation.

• Connecting Booth Events Using Merch

Webzen also paid close attention to merchandise quality. From Webzen Friends brand products to unique IP-themed goods, we prepared a ‘Webzen Menu’ to showcase over 15 types of merchandise at a glance. We pre-planned user pathways connecting outdoor booth events, popularity voting, demo zones, and social media events, designing a stamp event that allowed gamers to enjoy collecting merchandise as part of the booth experiences.

Planning a Stage Event for G-Star Korea

Planning effective stage events is crucial for a successful G-Star exhibition. Here are some key tips for creating engaging and memorable stage events.

• Designing Engaging Stage Programs

First, designing stage programs is essential. Engaging programs attract and retain visitors, encouraging them to stay longer and return. To avoid empty seats and a dull atmosphere, curate interesting content with intriguing guests and activities like OX quizzes, mini-games, tournaments, and lucky draws. It’s also important to be flexible and ready to adjust the program based on the live audience’s reactions.

• Hiring a Skilled MC

Second, hiring a skilled MC is vital for managing stage events. Having multiple scripts and cue sheets ready for unexpected situations ensures better preparedness. An MC who enjoys gaming, connects well with the audience, and thinks on their feet can keep the energy high and effectively manage the crowd, making the event more dynamic and engaging.

• Conducting Thorough Rehearsals and Simulations

Lastly, conducting thorough rehearsals and simulations is crucial for ensuring both safety and fun. Comprehensive rehearsals and scenario simulations help in planning for smooth and safe events. Balancing entertainment and safety through proper planning provides an enjoyable experience for all attendees.

Implementing these strategies will make stage events at G-Star both captivating and secure, leaving a lasting impression on all visitors.

Previous: G-Star 2024: the Largest Gaming Convention in Korea (Link)

Next: G-Star Korea Essential Tips for Exhibitors (Coming soon)

G-Star 2024: the Largest Gaming Convention in Korea

by a 12 years experienced G-Star agency

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1. G-STAR 2024 KOREA

What is G-Star Korea?

G-Star is Korea’s largest gaming convention, which has been held annually since 2005. It takes place from the third Thursday of November to that coming Sunday, coinciding with the Korean SAT period. This year, G-Star 2024 will be held from November 14th to 17th.

• B2B: November 14th(THU) to 16th(SAT) 10AM-6PM
• B2C: November 14th(THU) to 17th(SUN) 12PM-6PM

Where?

G-Star is held in Busan, not Seoul. The event is hosted at Bexco, Busan’s largest convention center, and features a variety of activities such as the introduction of new game IPs, gaming competitions, game demonstrations, and business meetings. G-Star has established itself as a pivotal event in the gaming industry, attracting both local and international participants and visitors.

G-Star’s 20th Anniversary

This year marks a special milestone as G-Star celebrates its 20th anniversary. To commemorate this occasion, G-Star’s organizing committee is preparing an extensive campaign that promises to be the highlight of the event.

2. Key Features of G-Star

Subculture Game Festival

G-Star hosts its very own event called the Subculture Game Festival. This event celebrates the diverse and vibrant subcultures within the gaming community. It features activities like fan meetings, autograph sessions and various interactive events. It’s a space where gaming enthusiasts can immerse themselves in the rich culture that surrounds their favorite games.

Game Lovers Are Here🔥

As you may already know, Korea is the birthplace of e-sports. In Korea, there are gaming rooms equipped with hundreds of cutting-edge computers, found in neighborhoods everywhere. They are called PC Bang. Every Korean teenager has spent part of their youth in these places. Ah, and even as adults, many still do.😂

Just Right After Korean SAT

G-Star is strategically scheduled right after the Korean SAT (Suneung) exam. This timing is intentional, as a significant portion of the event’s attendees are students. The convention offers special events and gifts for students who bring their exam identification, making it a popular post-exam celebration for many young gamers.

(Tips: If you are an exhibitor, plan merchandise events for them!)

3. G-Star Trend

G-Star 2023 Major Companies

In 2023, G-Star saw participation from major companies such as Smilegate(Lostark), NCSoft(LLL), Netmarble(Demis Re:Born), Krafton(Dark and Darker) alongside international giants like Bandai Namco(Final Fantasy) and EA SPORTS(FC24). These companies showcased their latest games and technologies, highlighting the event’s global appeal.

• Main Sponsor: Wemade
• Special Sponsor: Google Play

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Multiplatform(Mobile, PC, Console)

G-Star has evolved to reflect the growing trend of multiplatform gaming. The convention features games and products across mobile, PC, and console platforms, catering to a diverse range of gaming preferences and ensuring that there is something for everyone.

Bigger and Bigger

Each year, G-Star continues to grow in size and influence. The G-Star 2023 saw a record number of 197K attendees, with even more space allocated for displays and events. This trend of growth indicates the increasing importance of G-Star in the global gaming industry, as it continues to attract more participants and visitors from around the world.

42 Countries, 1037 Exhibitors, 3328 Booth

This year, the early registration for exhibitors closed in just 30 minutes, showing a heated response and raising expectations that it will break previous records in scale.

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4. G-Star Agency

G-Star’s success is also attributed to the expertise of its exhibition agency. We are an experiential marketing company that not only handles global game shows like GDC, Gamescom, and Tokyo Game Show, but also G-Star. Our greatest strengths lie in solid execution and exhibition planning tailored to user preferences and trends. When planning game exhibitions, we ensure that the initial vision matches the final results and that the operations run smoothly from start to finish.

We have extensive experience managing both indoor and outdoor booths and have organized mega-scale tournaments such as WCG and dubbed the Olympics of gaming, making us specialists in participatory events. Successful exhibitions stem from strong reactions, and in the realm of gaming marketing, the immediate reactions of gamers at the event are highly impactful.

With Eidetic Marketing’s headquarters in Korea and a multilingual team proficient in Korean, English, Chinese and Japanese, it is of no wonder that our global agency participates annually in G-Star.

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Recommended Content

• G-Star Game Booth Ideas for Successful Gaming Conventions [Link]

• 2023 G-Star Works [EA SPORTS, WEBZEN]